Self-service solutions are easily accessible through outdoor digital kiosks. They allow businesses to engage with clients outside the four walls of their establishment. Outdoor digital kiosks are most often used for digital advertising since they provide businesses with another point of contact with prospective clients. The outdoor digital kiosk, however, may also contain interaction, allowing visitors to choose the content that they want to see from them. The user may touch a spot on the screen to bring up instructions and information about the immediate vicinity, which is useful for wayfinding.
This piece covers the top seven use cases for outdoor digital kiosks across the globe:
1. Enhance navigation with interactive outdoor digital kiosks
A navigational outdoor kiosk is an interactive, self-service digital display commonly installed in outdoor settings, including malls, universities and airports. It functions as a navigation and informational aid to assist its users get about and learn more about their immediate environment. An outdoor wayfinding kiosk's principal function is to assist visitors in finding their way to a given area by providing them with interactive maps, directions, and other pertinent information. It may include a search bar, places to go, a directory, and a route to get to specific spots. You may pick your intended location or ask for particular information by touching the screen or utilizing other input techniques.
Outdoor kiosks that help people find their way about a new region may be a great tool to improve the tourist experience, reduce the need for signs, make it easier to get around and encourage people to stay in one place longer. Urban areas, tourist hotspots, major facilities, and other outdoor areas where navigation and information distribution are paramount often use them.
A good example is the University of British Columbia Applied Wayfinding kiosk. It helps students and anyone within the campus navigate with ease.
2. Elevate the tourist experience with outdoor digital kiosks
When considering the tourist industry, outdoor digital kiosks have become more important due to their features and services. New technologies and digital kiosks have made it feasible to increase efficiency, speed, and service quality while maximizing information capacity. Travelers might feel at ease away from home because of the information and entertainment digital signage systems offer.
Interactive kiosks replace traditional printed materials like brochures and maps, all while enhancing visitor communication, engagement, and environmental friendliness. More and more businesses in the tourism and travel sector use digital signs to help visitors get the most out of their trips. The different tourist attractions are highlighted in a virtual "tour" provided by these interactive kiosks, adding to the destination's overall allure.
An excellent example is the Interactive digital billboard Nomyu in the UK which features high-speed internet through Wi-Fi for all nearby inhabitants and displays details about the city to anybody who visits the multimedia kiosk.
3. Captivate audiences with outdoor digital kiosk advertising
Using digital signage displays outdoors is a great way to get your name and messaging out there. Digital billboards may be strategically placed in high-traffic areas to maximize exposure. Town squares, transportation hubs, parking lots, and outdoor event venues often have digital kiosks. Outdoor digital signage kiosks are attractive because they allow you to interact with clients regardless of location. These billboards are a great way to keep your company's name in the minds of passing pedestrians.
The Pepsi commercial is one example. The goal was to spread the "Live For Now" slogan associated with the Pepsi Max brand; therefore, they started an interactive digital OOH campaign. This outdoor digital kiosk brought excellent quality to Pepsi Max through creativity and innovation.
4. Streamline processes with outdoor digital kiosk ticketing
Outdoor kiosks can provide consumers with a superior experience by reducing procedures that could otherwise need lengthy wait periods or wasteful searches. Customers have the opportunity to buy tickets on the spot at ticket kiosks. Self-service ticketing works as a point of sale for customers, freeing up staff for higher-level service activities. Outdoor ticket printing kiosks are common in stadiums and ballparks, which are utilized for both sporting events and live performances. You may buy tickets for events happening that day, or in the future, at these kiosks.
A good example is the digital kiosks for ticket sales recently installed in Viseu's Palácio do Gelo Commercial Center. The 32-inch GALLA self-service kiosk is a convenient way for festival-goers, museum patrons, sports fans, and others to buy tickets to various events.
5. Revolutionize dining with outdoor digital kiosk menus
Outdoor digital kiosks are excellent for enhancing the customer experience. These interactive displays enable patrons to browse menus, customize orders, and make payments effortlessly. With vibrant visuals and intuitive interfaces, they provide a user-friendly platform for exploring diverse food options. The kiosks can also integrate with loyalty programs, gather valuable customer data, and offer personalized recommendations. By reducing wait times and increasing efficiency, outdoor digital kiosk menus redefine dining, creating a seamless and engaging culinary journey for customers.
For instance, the Armagard Outdoor Totem promotes local cafés, pubs, restaurant menus, and special meal deals along a high-traffic college campus.
6. Ensure safety with outdoor digital kiosk emergency systems
Emergency protocols and clear instructions should be displayed on the kiosk, guiding critical situations. Consider integrating features like weather alerts, emergency contact information, and panic buttons, which can enhance the system's responsiveness and ensure public safety.
A good example is the Nomyu outdoor digital billboard. It is a premium kiosk that offers an interactive Procap. It helps disseminate crucial information when there's an emergency.
7. Gain insights through outdoor digital kiosk analytics
Measuring return on investment via analytics is only one of the numerous advantages of self-service technologies. Logs, diagnostics, and data on kiosks and digital signage use are all available with self-service systems. The number of users, the length of time they used the system, and where and what they looked at or touched, are some of the details that may be sent to the deployer by an analytics tool. This data has great IT applications, but it also has marketing research applications. It also helps developers see where the user interface may require tweaking.
For instance, smartDIGITAL, an interactive outdoor advertising startup, uses enormous kiosks equipped with multi-touch displays to encourage passers-by to engage with advertisements rather than see them. The objective is to get people "inspired to do something," whether by sending a picture to a friend, buying a Groupon deal, or opening an email on their phone. It benefits both the marketer and the customer since the latter can gauge the efficacy of their campaigns and tailor future efforts accordingly. It is an excellent way to do analytics.
Using Look DS to run outdoor digital kiosks
Outdoor digital kiosks have been around but have recently gained more popularity. Businesses, organizations, and property owners are installing more outdoor kiosks in response to labor shortages, increased labor costs, technological advancements, and a desire to improve the customer experience. Their use cases are increasing by the day. It would help if you considered reliable software when running your outdoor digital kiosk, and that's where Look DS comes in handy. It allows you to control your displays while updating information in real-time remotely.