🚗 Car Dealership Digital Signage

Digital Signage for Car Dealerships

Can a buyer answer their own questions before anyone walks over? With Look DS, yes. Specs, prices, finance terms and service progress run from one browser onto every screen you have — the lot, the showroom, the finance desk, the service lounge — so people look around at their own pace and staff join in when they are wanted. What you send reaches the selected screens in minutes.

No-pressure browsing on the floor

Specs, trims, payment examples: all on screen, so buyers can look before they speak to anyone.

Screens that match your inventory

One publish clears sold units and pushes price changes to every screen that shows them.

One account for every rooftop

Publish to one site or the whole group from a single dashboard, in any browser.
Drive the Future Today promotion on a dealership lot screen
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  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

  • 24/7 in-app support from real people.

Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

Run every screen in the dealership from one cloud CMS

Car dealership digital signage puts vehicle information, pricing, finance offers, service status and brand content onto connected screens across the site. Sales and marketing teams run all of it from one cloud CMS. Content stays on brand.
What a buyer sees: the price beside the car matching the price online, service progress they can follow, and screens that answer the first questions before a salesperson walks over.

Sound familiar?

    • A red cross inside a black circle

      Window cards still showing last month's price

    • A red cross inside a black circle

      A car that sold last week, still smiling on the screen

    • A red cross inside a black circle

      Customers at the desk asking whether it is ready

    • A red cross inside a black circle

      An APR offer that expired and keeps playing

Generic stock video file playing over a Lead the Way test drive promotion Black USB flash drive with 4 GB storage capacity

What you get with Look

    • Every rooftop updated in one publish

    • Sold vehicles off every screen that showed them

    • Service progress customers can read

    • Offers that expire on their own date

Clean Lead the Way test drive promotion without the video overlay Green shield icon with a white check mark
Try with demo screen now
Run demo screen right in your browser

From one showroom screen to every rooftop

Connect a player, build a playlist and publish. The same repeatable steps work for one showroom display or a dealer group managing screens across every location.
  • Schedule

    Connect your screens

    Install the Look App on a compatible display, or plug in the Look HDMI Player. The screen shows a 6-digit device code — use it to pair.
  • Content

    Build and schedule your content

    Build vehicle cards in the Content Creator, or start from a template. Group them into playlists and hand the showroom and service loops to Smart Scheduling.
  • Playlists

    Publish to the screens you choose

    Publish from any browser to one screen, one site or the whole group. Screen tags decide which display carries new inventory and which carries service offers.
New and used cars for sale inventory board Your trusted auto repair partner service promotion Laptop with the Look content editor building a test drive promotion

Digital signage for every zone in a dealership

A driver passing the lot, a buyer standing beside a car and a customer waiting on a service job need different things from a screen. Look runs all of them from one account, each with its own content, schedule and publishing rights.

Window and dealership lot

Keep promoting inventory after the doors are locked.
A window-facing screen works against direct sun for twelve hours a day, so it needs a commercial display built for daylight rather than a living-room TV. Outdoor units on the lot need a weather-rated enclosure.
Keep each slide to one vehicle, one price and a QR code, so a passerby can read it from the sidewalk and finish on their phone.
Best for: New arrivals, price and payment, used inventory, seasonal offers, QR to the listing, after-hours promotion

Showroom entrance

Set the tone before anyone says hello.
A video wall or a large-format display earns its keep at the entrance: the brand film, the launch model, the campaign the manufacturer expects to find running.
A multi-zone layout can hold the hero model, a ticker of current offers and today's opening hours at once, so one screen does the work of three.
Best for: Brand films, launch models, manufacturer campaigns, showroom offers, opening hours

Vehicle displays on the floor

Answer the first questions before a salesperson does.
A screen beside the car carries what the window sticker cannot: trims, colors, equipment, monthly payment examples and a comparison against the model the buyer is also considering.
Most buyers configured something online before they ever arrived. Give them the same listing, the same price, the same availability on the screen, with a QR code to send it back to their phone.
Best for: Specs and trims, color options, payment examples, model comparisons, availability, QR handoff

Sales and finance desks

Put the numbers on screen instead of in a folder.
Here the screen joins the conversation: finance and lease options, a trade-in valuation, protection packages, plus the disclosures that go with any advertised rate.
Prices and APRs on a screen count as advertising. Keep the mandatory text in a fixed region of the template and put an end date on the campaign, so nothing expired can carry on playing.
Best for: Finance and lease options, trade-in valuation, protection packages, disclosure text, offer expiry

Service reception and lane

Cut the walk back to the service desk.
A status board at reception shows where each vehicle has reached — checked in, in service, ready for pickup — using a job number rather than a customer's name.
Where the dealership's systems expose the data, a Zapier workflow or a webhook can push each stage to the screen, so the board keeps pace with the job.
Best for: Check-in information, job status, pickup time, approved work, service hours

Service lounge and handover bay

Give a waiting customer something worth reading.
People in the lounge have already bought the car, so showroom advertising is the wrong loop. Maintenance plans, tires, accessories and protection packages land better here, next to the wait.
The delivery bay completes the experience with a personalized welcome, a walkthrough of the car's features and a timely prompt to leave a review.
Best for: Maintenance plans, tires and accessories, warranty options, delivery walkthrough, review prompts

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage Androidgoogle-tvLinuxOS Fire Amazon macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
Ervin Piotrowski
YourLocalListers
United States flag
We tried many different solutions for our platform. After many trials and errors, we found Look Digital Signage to be an amazing tool for our purposes.
Pyry Salminen
Epic Autokoulu
Finland flag
I’m grateful for the opportunity to work with Look and it's been a really big game changer for us, because it has helped us to come across as an older business in a much more fresh way.
Michael Guzman
Riverview Kennels
United States flag
60 000+
Screens
11 000+
Users
120+
Countries

Key features

What should you look for in car dealership digital signage software?

Dealership screens change constantly: inventory turns over, prices move, manufacturer campaigns arrive with set dates and the same vehicle appears on a window screen, a floor display and the website. The right software keeps every channel aligned.
For dealer groups and single rooftops alike, these are the capabilities that matter:

Free templates

Free car dealership templates for showroom and service screens

Set your brand colors, fonts and logo once and every template inherits them. The automotive collection covers what dealership screens actually carry — new arrivals, used vehicle cards, finance and lease offers, trade-in campaigns, service specials and event promotions. Drop in the photography and price, schedule it, publish. Nothing waits on a print run.
Drive the Future Today promotionLead the Way test drive now promotionTrade in and drive away today promotion
Lead the Way test drive now promotionTrade in and drive away today promotionNew and used cars for sale inventory board
Trade in and drive away today promotionNew and used cars for sale inventory boardYour trusted auto repair partner promotion
New and used cars for sale inventory boardYour trusted auto repair partner promotionEvery mile counts toward something greater loyalty promotion
Your trusted auto repair partner promotionEvery mile counts toward something greater loyalty promotionGet the protection you need insurance promotion
Every mile counts toward something greater loyalty promotionGet the protection you need insurance promotionCar Rent special price promotion
Get the protection you need insurance promotionCar Rent special price promotionDrive the Future Today promotion
Car Rent special price promotionDrive the Future Today promotionLead the Way test drive now promotion
Try for free Browse templates

Built-in apps

Apps that keep dealership screens current on their own

Add an app to a playlist like any other content item and it refreshes itself, keeping review scores, social posts and countdowns current without anyone opening the CMS. Apps automatically update whenever the showroom or lot screen has a reliable internet connection.
Geckoboard App for Digital Signage
Countdown timer
Flight Schedule
Weather
Facebook Video
Instagram
Google Review
Clocks
Try for free Browse all apps

Explore car dealerships digital signage

Pick the setting closest to yours, or look at a nearby industry.
TransportationDepartures, wayfinding and service noticesReal estateWindow listings that update themselvesAdvertisingCampaign scheduling with proof of playBankingRates, queue screens and branch offersChurchesService times, hymns and announcementsRetailStore promos, pricing and campaigns on every screen
Tips & Guides

Car dealership digital signage resources

    Frequently asked questions about car dealership digital signage

    What is car dealership digital signage?

    In a dealership, digital signage usually means a group of connected screens spread across the site, all managed from one place. What plays on them is usually a mix: vehicle details and current promotions, plus finance terms, service updates, and whatever brand material the manufacturer expects to see. Six touchpoints is a fair benchmark for a full rollout, starting outside at the lot or the window and ending in the service lounge at the back. Compared with printed posters, the gain is mostly administrative. Change a price once, and it lands everywhere, and no one has to walk the building with a roll of replacement panels.

    Where should digital signage screens be placed in a car dealership?

    The two useful questions are where customers make decisions and where they spend time waiting. In most dealerships, that produces six zones: the window or forecourt, the showroom entrance, the vehicle display area, the sales and finance desks, service reception, and the service lounge or handover area. Because each zone exists for a different reason, the same playlist duplicated across all six will only be relevant in one or two of them.

    What should car dealerships show on showroom screens?

    Whatever a customer can actually walk over to and buy. Featured models, specs and trims, colors, pricing, live incentives, comparisons against a rival model, and a prompt to book a test drive. Screens in this spot are usually 55 to 75 inches, big enough that a photograph still looks like a photograph. One warning on length. Loops that stretch much past a minute start feeling like television, and people stop reading them.

    Can digital signage display live vehicle inventory?

    They can. Screens pull inventory straight from an inventory system, the website, the DMS, or another database, which removes the need for hand-built slides. Look DS handles this through API or Zapier, so vehicle data becomes part of a feed that refreshes itself. That matters most when stock, availability, or pricing shifts several times a day.

    How can dealerships stop screens from advertising vehicles that have already been sold?

    Connect screen content to the same inventory source the website or internal systems already use. When a car is marked sold or drops out of that source, the integration clears it from the displays too. Maintaining a separate vehicle list by hand is where mistakes come from, and an API or Zapier connection removes that risk.

    Can dealership screens show prices and financing offers?

    Screens can carry vehicle prices, lease offers, APR promotions, trade-in campaigns, and other finance messaging positioned next to the model it applies to. Since finance advertising often comes with disclosure requirements, it is worth designing templates with a reserved area for qualifying text and expiry dates before anyone starts producing campaigns. Setting an offer to leave the playlist automatically at 23:59 on its final valid day is also more reliable than depending on a member of staff to remove it in time.

    How can digital signage improve the car-buying experience without adding sales pressure?

    Screens let a customer gather information on their own before they have to talk to anyone. Specs, model differences, prices, video, finance options: all of it can be read off a display or carried onto a phone through a QR code. That takes the pressure out of the first ten minutes of a visit. Dealership information stays visible the whole time, but the customer decides when the conversation starts.

    Can digital signage connect online car research with the showroom experience?

    The same vehicle data a customer sees online can follow them onto showroom screens and then onto their phone. A display might show a configuration, current availability or a live offer, with a QR code that hands the next step to the customer's device. Website, showroom floor and sales conversation stop being three separate experiences and start behaving like one.

    How is digital signage used in dealership service departments?

    Service departments generally use screens for check-in information, vehicle status, estimated completion times, maintenance education and offers that suit customers who are already on site. A waiting-room display is more useful when it carries progress updates alongside tire, accessory, or maintenance promotions than when it shows general television programming. Keeping service content separate from showroom advertising also matters, because the person in the lounge has usually bought a car already and needs something different from the visitor browsing the showroom floor.

    Can screens display vehicle service status and wait times?

    They can, provided the dealership's own systems expose the data. A status board will show which stage a vehicle has reached, and an estimated completion time if that figure exists somewhere the platform can read. It is not a dramatic feature, but customers stop coming back to the service desk to ask, which service advisors tend to appreciate more than you might expect. Three stages are often enough: checked in, in service, ready for collection.

    Is digital signage useful for used-car dealerships?

    Used-car dealerships tend to get more out of screens than new-car showrooms do, mainly because their stock turns over faster. A live stock wall is the obvious use, and it can sit alongside vehicle history, inspection details, price reductions, finance terms and recently acquired cars. When one vehicle sells and another arrives the same afternoon, automatic updates handle the change quietly, with no printed showroom board to redesign.

    Can digital signage promote accessories and after-sales services?

    Screens introduce accessories, protection packages, extended warranties, maintenance plans and tires while the customer is already in a buying or waiting frame of mind. Timing depends on the location. Accessories belong near the vehicle displays, while maintenance offers belong in the service lounge. Scheduling by zone and by daypart is what keeps those two messages from landing in the wrong place.

    What screen size is best for a car dealership showroom?

    For a prominent showroom presentation, commercial displays in the 55 to 75 inch range are the usual choice, while service waiting areas are often fine with 43 to 55 inches. Viewing distance drives this decision more than room size does. A screen standing beside a vehicle can be smaller than one people read from across the whole showroom floor.

    How bright should a dealership window display be?

    A screen facing a bright window needs far more brightness than a standard indoor display, often 1,500 nits or more depending on how much direct sun it takes. Consumer televisions behind glass tend to wash out by mid-morning. Test the exact position at the brightest point of the day before anything gets mounted. Evening showroom lighting will tell you almost nothing useful.

    What type of screen is needed for outdoor dealership signage?

    Outdoor screens need to be built for outdoor use, not indoor televisions dropped into a box. Commercial outdoor displays typically run somewhere between 2,500 and 5,000 nits and carry IP65 or IP66 weather protection. Temperature range, glare, rain, dust, vandalism and direct sunlight all have to be settled before anything goes up on the lot.

    Can a dealership use its existing TVs for digital signage?

    Often, yes. Indoors, an existing screen with adequate resolution, brightness and duty hours can be repurposed, and a media player turns it into a remotely managed signage display without replacing the panel. The calculation changes for harder positions. Windows, outdoor lots and screens running 16 to 24 hours a day generally justify commercial-grade hardware.

    Does dealership digital signage keep working if the internet goes down?

    It can, and this is worth checking before signing anything. Offline playback means the player has already stored its scheduled content, so it carries on when the connection drops. Look DS supports this. What stops during an outage is anything depending on the network, so new uploads, live data feeds and remote commands all have to wait. The benefit is narrower than it sounds, but it is the right kind of narrow: a router that reboots on a Saturday morning does not leave a blank rectangle facing the street.

    Can several dealership locations be managed from one account?

    That is usually why a group moves to a central platform in the first place. One account covers every site, and playlists can still be assigned per dealership, per department or per screen. Scale is not really the obstacle. One Nissan network was running over 200 Android screens centrally and brought another 50 online within a week. The pay-off shows up on launch mornings and national promotions, when everything has to change at once and nobody has time to visit each location.

    Can corporate marketing control content while local dealerships make their own updates?

    Yes, and this is one of the more common reasons dealer groups move to a central platform. Manufacturer campaigns and mandatory brand messaging stay under corporate control, while the local team keeps hold of the things only they know about, such as opening hours, local events and what is actually sitting on the forecourt. Roles and permissions are what make the arrangement workable. Without them, giving someone the ability to change a local event slide also gives them the ability to overwrite a national campaign.

    Can a dealership create interactive touchscreen experiences?

    Touchscreens suit vehicle browsing, model comparison, configuration, appointment requests and product exploration. They work when the customer has one clear task, and they fail when they turn into a full website bolted onto a kiosk. Three choices are usually plenty: browse vehicles, compare models, book a test drive. Anything deeper can continue on the customer's own phone.

    Can QR codes be used on dealership digital signage?

    QR codes are the cheapest way to move a customer from a shared screen to their own device. A code can open a specific vehicle listing, a finance page, a test-drive form, a service booking, or a saved configuration. There is a measurement benefit too. Campaign-specific codes make it possible to compare which screen positions and which messages actually produce customer action.

    How often should dealership screen content be updated?

    Inventory, prices, and time-sensitive offers should update the moment the underlying data changes. Brand and educational content can sit in rotation much longer. Scheduling keeps everything from playing at once, so a weekday service campaign is not still running through a Saturday showroom event. Expiry dates matter most on finance promotions and limited-time manufacturer offers.

    What information should not be shown on dealership screens?

    Public-facing screens should not expose unnecessary personal or sensitive customer data, and service status boards are the usual offender. A vehicle identifier or a limited queue position does the job without publishing someone's full name, phone number or service history. If an interactive screen collects contact details, the form and the data handling behind it have to meet whatever privacy rules apply to the dealership.

    How can dealerships keep pricing and finance content compliant?

    Assume a screen is advertising, and hold it to the same disclosures, approvals and expiry rules as everything else the dealership publishes. The template is where most of this gets won or lost, so give mandatory text a fixed region that a later design pass cannot quietly delete. Version control helps too, along with an end date set when the campaign is built. Between them, they prevent an expired 0% APR offer from still playing to the showroom three weeks later.

    What happens when a promotion expires?

    It should leave the playlist on its own, the moment the end time passes. Monthly payments, APR offers, seasonal promotions and manufacturer incentives can all be wrong by the next morning. Good scheduling also lets the replacement creative wait in the queue behind it. The changeover happens overnight, and nobody drives between sites on a Monday to fix screens by hand.

    Can different dealership departments show different content?

    They can, and separating them is usually worth the setup time. Each screen, or each group of screens, gets its own playlist and schedule. Someone standing in the showroom may want comparisons and finance options; someone in the service lounge cares about repair progress and maintenance packages; a screen in the back office can carry figures no customer should be reading. One loop playing everywhere tries to serve all three at once and usually serves none of them well.

    Can digital signage be used for staff communication?

    Back-of-house screens can carry sales targets, service-bay throughput, campaign instructions, training material and general announcements. Keep them off the customer-facing playlists, since the purpose and the audience are both different. A dealership group can still run everything from one CMS while restricting internal content to screens in employee-only areas.

    How can a dealership measure whether digital signage is working?

    Pick outcomes a screen can plausibly influence, and attach each one to a location or a campaign rather than to the network as a whole. QR scans work well for this, as do test-drive requests, service bookings, accessory sales and finance inquiries. Proof-of-play then confirms the campaign actually played, and playback analytics show when and where. Compare that against CRM or sales records and the argument becomes much easier to make than one built on impression estimates.

    What is proof-of-play and why does a dealership need it?

    Proof-of-play is a record that specific content played on a specific screen at a specific time. For a group running manufacturer campaigns across 10, 50 or 200 screens, it replaces the assumption that every player was working with evidence that it was. It also gives marketing something to audit against, whether that is an expired offer, a campaign schedule or playback at one particular location.

    Should a dealership use video walls or standard displays?

    Standard commercial displays cover most vehicle information, promotions and service communication perfectly well. Video walls belong in entrance or flagship spaces where impact is the point, and they can turn a launch film or a hero model into the centerpiece of the room. They also cost more in hardware and installation. So a video wall should answer a specific presentation need rather than stand in for several ordinary screens.

    How should a dealership start with digital signage?

    Start from the customer journey, since the hardware decision is the easy half. Most successful pilots cover three areas with different objectives: typically the showroom, service reception, and the waiting lounge. Give it long enough to prove the workflows, templates, and data sources hold up during normal weeks, not just launch week. After that, growth is mostly administrative: extra screens and extra sites attach to the same CMS, and nobody rebuilds the content operation to add them.