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Digital Signage Displays 📺

Nowadays, digital signage can be seen just about everywhere. Everything from the digital billboards you see at the mall to the displays is used to highlight key corporate data. How can businesses get from "let's do it" to stunning displays that function invisibly with their existing infrastructure? This is a question you may be asking yourself if you're planning to implement your digital signage network.

Digital signage displays are electronic displays used to show information in public areas. They are used to convey messages, advertise products or services, inform, entertain and educate. They can be used indoors or outdoors and are usually controlled remotely by a central computer. Digital signage displays are typically made up of TVs, LED screens, or projection technologies and can show text, images, videos, audio, web pages and other interactive media. They can be used in retail stores, airports, stadiums, office buildings and many other locations.
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Types of digital signage displays

Digital signage is a form of electronic display used to convey information, advertising, and other content to a targeted audience. Several top digital signage displays are available, each with unique features and benefits.
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TVs

TVs have become increasingly popular digital signage due to their widespread availability, affordability, and ease of use. Not only do they offer a great platform to display content, but they are also relatively easy to set up, maintain and manage. With the help of digital signage software, TVs create dynamic content such as digital menus, interactive maps, product catalogs, and more.

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LED screens

LED screens are known for their high brightness, energy efficiency and long lifespan. They are often used for outdoor advertising and in large public spaces. LED screens come in various sizes and resolutions, making them ideal for displaying high-quality images and videos.

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Kiosk

Floor-standing kiosks

These kiosks are freestanding units that can be placed in various locations, such as retail stores, museums and trade shows. They typically include a touchscreen display, a computer, and other hardware that allows users to interact with the content.

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Video Wall

Video wall

Video walls are made of multiple smaller screens arranged to create one large display. They find widespread use in public places, including malls, airports, and arenas. Video walls are known for their high resolution and ability to simultaneously display large amounts of information.

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Tablet

Tablets

Tablets are another type of digital signage display that has become increasingly popular in recent years. Tablets are portable, lightweight and easy to use. They are often used in retail environments, trade shows, and other public spaces. Tablets can display interactive content, such as videos, images, and web pages.

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Projector

Projectors

Projectors are another type of digital signage display that can project images or videos onto a screen or other surface. They are often used in conference rooms, classrooms, and other venues. Projectors can display large images or videos, making them ideal for presentations or other multimedia content.

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When it comes to digital signage displays, there are consumer-grade and commercial-grade options. Consumer-grade displays are designed for personal use and are typically less expensive than commercial-grade displays. Commercial-grade ones are intended for business use and are built to withstand heavy use and the rigors of a commercial environment.These displays come in various sizes, from small tablets to large video walls. The display size will depend on the intended use and the space available.

Likewise, smart digital signage displays come with built-in internet connectivity and can be controlled remotely. Non-smart displays are not connected to the internet and must be handled manually or powered by third-party media players. If you are interested in digital signage, some popular brands include Samsung, LG, Sony, Philips and NEC. These brands are known for their high-quality displays and reliable performance.
Digital signage displays are an effective way for businesses to communicate information and promote products or services.

How to choose the right digital signage display?

Choosing the right digital signage display can be daunting, but it doesn't have to be. By considering a few key factors and going through the different digital sign manufacturers, you can ensure that you select a display that meets your needs and exceeds your expectations. We'll discuss what to consider when choosing a digital signage display.
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Goal
Purpose
When choosing a digital signage display, the first thing to consider is its purpose. Will it be used to provide information to customers, promote products or services or entertain guests? Different types of displays are better suited for various purposes. For example, a screen that will provide customer information should have a high resolution and contrast ratio. In contrast, a display used for entertainment should have a large size and high brightness.
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Size
The size of the digital signage display is also an important factor to consider. It will determine how visible it is from a distance and how much space it takes up. A smaller display may be sufficient in a small area, such as a retail store. However, a larger display may be necessary to ensure visibility if used in a larger space, such as a mall or airport.
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Where and how to mount
Another important factor is where and how the display will be mounted. Will it be mounted on a wall, suspended from the ceiling or placed on a stand? Will it be installed in an indoor or outdoor environment? The installation location and method will affect the required display type and mounting hardware.
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Content
When choosing a digital signage display, you should also consider what content will be played. Will the content be static or dynamic? Will it be updated frequently or infrequently? The content that will be played on the display will determine the resolution, contrast ratio and other specifications.
Brightness
Brightness
Indoor and outdoor displays have different brightness requirements. Indoor displays should have a brightness of at least 300 nits, while outdoor displays should have a brightness more than 1,000 nits. Outdoor displays must withstand sunlight and be visible, while indoor displays do not need to be as bright.
Resolution
Resolution
The resolution of the digital signage display is also an important factor to consider. A higher resolution will result in a sharper and clearer image, while a lower resolution will result in a less intense and clearer picture. Choose one appropriate for the intended purpose and location of the display.
Contrast
Contrast ratio
It would help if you understood that a high contrast ratio would result in a display with a wide range of colors and deep blacks, while a low contrast ratio would result in a limited range of colors and washed-out blacks. Ensure you choose an appropriate contrast ratio for the intended purpose and location of the display.
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CPU, RAM/Storage
The CPU and RAM/storage will determine how quickly and smoothly the display can run and how much content it can store. Choose a CPU and RAM/storage that are appropriate for the intended purpose and location of the screen.
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Connectivity
The display should have the necessary connectivity options to connect to your network and other devices, such as wifi, ethernet and inputs/outputs. It will allow you to easily update and manage the display's content and connect it to other devices, such as external media players, cameras or sensors.
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Remote management features
Remote management features are vital when choosing signage equipment. These features allow you to remotely manage and update the content on display, change its settings and monitor its status. It can save you time and money by reducing the need for on-site maintenance and support.
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Warranty
A good warranty will protect you against defects and malfunction and ensure that you receive prompt and efficient service if you experience any issues with your display. The typical warranty period for commercial-grade digital displays is 36 months.
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Price
The price is vital when choosing a digital signage display. You'll want to balance the cost with your needed features and capabilities. It's important to remember that a higher price doesn't always mean better quality, so make sure to compare different models and brands to find the best display for your budget.
Choosing the right digital signage devices requires careful consideration of various factors. By paying attention to each one, you can ensure that you select a display that meets your needs and exceeds your expectations.

Hardware and software compatibility

When it comes to digital signage, one of the most important considerations is the compatibility between the hardware and software being used.
compatibility

Common operating systems for digital signage

  • Android
    One of the most popular operating systems for digital signage is Android. This open-source platform is designed specifically to be used with thousands of devices based on Android available within the worldwide market, including commercial-grade displays produced by Philips, Sony, ViewSonic, Sharp, IIyama and etc. Android (incl. Android TV) is easy to use and supported by most digital signage software vendors that make it ideal for digital signage.
  • Tizen
    Another popular operating system for digital signage is Tizen. Developed by Samsung, Tizen is an open-source platform designed to be used on various devices, but mainly on Samsung commercial-grade displays. Tizen offers a user-friendly interface and a wide range of apps and features that make it a great option for digital signage.
  • WebOS
    Developed by LG, WebOS is a popular operating system for digital signage. It is designed to be used on LG smart TVs and offers a user-friendly interface and a wide range of apps and features. WebOS is easy to use and provides a great user experience for digital signage.

Pairing screens with digital signage software

The digital signage hardware and software must be compatible to function properly. One of the most important things to consider when pairing signage screens with digital signage software is the resolution and aspect ratio of the screen. The software should support the screen's resolution and aspect ratio to display content correctly.

Another important consideration is the operating system. The digital signage software should be compatible with the operating system of the screen to function properly. You should also ensure that the software has the necessary features and capabilities to support the specific needs of your digital signage project.

Opportunities professional software brings

One of the biggest benefits of using professional digital signage software is creating and managing dynamic content. With professional software, you can create and schedule content, such as videos and images, to be displayed on the screens. It allows you to create engaging and dynamic digital signage tailored to your needs.

Additionally, professional software often includes advanced analytics and reporting capabilities. It allows you to track and analyze the performance of your digital signage, giving you valuable insights into how your audience is receiving your content.

Professional digital signage software offers a wide range of features and capabilities to help create engaging and dynamic digital signage. By pairing the screens with professional software, you can ensure that your digital signage is effective, efficient and tailored to your specific needs.

Average cost

Consumer-grade TVs at a reasonable price for digital signage:

  • TCL's Class 5 4K QLED HDR Smart Google TV with Dolby Vision
    This series, with prices beginning at $599.99 for a 50-inch model, has excellent image quality owing to QLED technology and Contrast Control Zone technology.
  • CLASS A6 SERIES FROM HISENSE
    The cost might vary from $313.20 to $803.40, depending on the display size.
  • LX940 series from Panasonic
    For around $400 to $800, you can obtain a high-quality LED backlight that will maintain a constant screen brightness level.

Commercial-grade digital signage televisions:

  • D-line by Philips
    This particular brand and model, which retails for between $800 and $1,000, has several convenient features at a more manageable price point.
  • BRAVIA BZ40H from SONY
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    The BRAVIA BZ40H Series, with prices ranging from $1,500 to $4,000 and screen sizes spanning from 55 inches to 85 inches, has very high screen brightness of up to 850 nits, ensuring consistently brilliant and eye-catching images.
  • LG UH5F-H Series
    Available in a range of sizes, from 43" up to 98", with prices starting at $1,200 and going up to $11,400.
  • The Samsung PH55F-Series
    Samsung's newest SMART displays may be purchased for a price tag of $649.99 to $899.99; screens that operate on Samsung's SMART Signage Platform (SSSP) 4.0 are more robust, faster, and more dependable than their predecessors.
  • The ViewSonic CDE5010
    The ViewSonic® CDE5010 is a commercial display with a 50-inch screen that supports 4K resolution and costs roughly $1,199.99.
Digital signage displays are a great way to convey your message in a modern, interactive way. With the ability to be easily customized and updated as needed, these displays are the perfect solution for any business looking to increase its visibility and make a lasting impression. Get on board with digital signage displays today!
Types of digital signage displaysHow to choose the right digital signage display?Hardware and software compatibilityAverage cost

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