Pizzeria digital signage for every spot a customer looks
Customers read the window from the sidewalk, the main board from the line, the slice case up close and the dining-room screen while they wait for a pie. Look runs all of them from one account, each screen with its own layout, playlist and schedule.
Main menu board above the counter
The full menu, split the way people order.
Spread a long pizza menu over two or three screens instead of shrinking the type: signature pies on one, sizes, crusts and build-your-own toppings on the next, sides, salads, desserts and drinks on the last.
Keep names, sizes and prices large enough to read from the back of the line. Each panel can run its own playlist and schedule.
Best for: Signature pizzas, sizes and crusts, build-your-own toppings, sides and desserts, drinks
Slice counter and hot case
Show what just came out of the oven.
A small screen above the slice case shows which pies are out right now, the price per slice and the two-slice-and-a-drink deal. Photos sell here, so give each pie room.
Pepperoni is gone? Change the board and publish. At the next sync the screen shows it, and customers see which slices are still there.
Best for: Slices on offer, slice prices, slice combos, fresh-out-of-the-oven pies, late-night slices
Ordering line
Present the upgrade before the register.
In line people have time to read one offer after another: a bigger size for a bit more money, garlic bread and wings with the pie, a family bundle, a premium topping.
Add a Countdown timer next to the pizza of the week, so customers see how long it stays on the menu. Short slides work better than one crowded screen.
Best for: Pizza of the week, size upgrades, combos and bundles, add-on sides, premium toppings
Open kitchen and story wall
Show the craft behind the pie.
An independent pizzeria has a story that a price list doesn't tell. The dough that rests all night, where your tomatoes and cheese come from, the first recipe, the people at the oven.
Put it on a wall screen facing the dining room, as photos or a short YouTube video, and keep the menu boards for what customers need to order.
Best for: Dough and ingredient stories, chef and kitchen team, house recipes, restaurant history
Takeout and pickup counter
Turn pickup time into the next touchpoint.
At pickup, the screen can promote the next visit through your loyalty program, weekday deal, party catering and online ordering link as a QR code.
A ticker zone at the bottom can show a short notice, for example a new pickup spot, and the rest of the layout does not change.
Best for: Loyalty program, weekday deals, party catering, online ordering QR, pickup notices
Dining room and storefront window
Engage the dining room and passing traffic.
In the dining room, a screen shows game-night scores, the guest Wi-Fi as a QR code, your Google reviews and dietary tags for vegan and gluten-free pies.
In the window it replaces the chalkboard. It shows tonight's special, opening hours and late-night slices, and after closing a loop with tomorrow's lunch deal.
Best for: Game night, Wi-Fi QR, reviews, dietary tags, tonight's special, opening hours
