🅿️ PARKING DIGITAL SIGNAGE

Digital Signage for Parking

A driver needs one clear answer before the turn. Another at the barrier. A third at the payment machine. Look Digital Signage runs every one of those screens from a single cloud CMS, with availability and rates on the approach, level guidance inside the deck and payment steps on the walk back.

Playback that outlasts the connection

Connection goes, playback stays. Cached images and videos keep running, and drivers still get their guidance while the garage reconnects.

See any garage screen from the office

Pull up to twelve screenshots a day from each screen. Alerts arrive when a player goes offline.

One account for every site you run

One secure cloud dashboard publishes to a single garage, to selected sites, or to your entire network.
Secure Your Parking Spot promotion screen above an underground parking garage
  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

  • 24/7 in-app support from real people.

Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

Run every screen in your parking facility from one browser

Parking digital signage puts space availability, rates, directions, payment steps and site notices under central control. One cloud CMS drives the screens across your garages and surface lots.
Availability counts arrive from your parking guidance system and go straight to the screens. Beside them sit rates, level guidance, EV bays and exit routes. Content is scheduled by hour, by day or around an event.

Sound familiar?

    • A red cross inside a black circle

      Drivers only find out a level is full once they are on it

    • A red cross inside a black circle

      A queue forming again at the entry barrier

    • A red cross inside a black circle

      Another print job every time a rate moves

    • A red cross inside a black circle

      No one can say which garage screen went dark

Generic stock promo video overlay playing over a parking promotion screen Black USB flash drive with 4 GB storage capacity

What you get with Look

    • Live occupancy counts and FULL/OPEN at the gate

    • Guidance at each point where a driver decides

    • Rate changes published in seconds

    • Screenshots and alerts from each player

Clean parking promotion screen without the video overlay Green shield icon with a white check mark
Try with demo screen now
Run demo screen right in your browser

From one entrance screen to the whole estate

Connect a player, build a playlist and publish. Those three steps are the same for a single surface lot and for a dozen multilevel garages.
  • Connect your screens

    Two ways in: install the Look App on a compatible display, or plug in the Look HDMI Player. Either way the screen shows a 6-digit device code, and that code pairs it to your account.
  • Build playlists by position

    Group availability panels, rate boards, directions and site notices into playlists. Scheduling follows the hour, the weekday and each site's own time zone.
  • Publish by site or by tag

    Which garage, level or lane receives a playlist is decided by its screen tags. Publish once and only that group changes; everywhere else keeps running what it was running.
Charge Here EV charging promotion screen with pricing and a QR code Parking floor wayfinding screen with EV charging and restroom icons Laptop with the Look content editor showing a media library and a Get Where You Need To Be ride app preview

Where digital signage goes in a parking facility

A driver on the approach, a driver at the barrier and someone walking back to the car each need different information. Look runs all of those screens from one account. Every position gets its own layout, schedule and publishing permissions.

Street approach and totem

Help drivers decide before they enter the lane.
A driver on the road wants two facts, and a totem or facade-mounted screen has to supply both: spaces available, price to park. Look takes the count from your guidance system and sets the current rate right next to it.
Daylight is why these positions use commercial outdoor displays. Look drives the content on them. Where a numeric LED count sign is already installed, the two work side by side and the approach still reads as one display.
Best for: Space availability, rates, opening hours, height limit, site branding

Entry lane and barrier

Keep the queue moving at the barrier.
Seconds. That is what a driver has at the barrier. So the entry screen puts FULL or OPEN, the per-level counts, the ticket or license plate recognition steps and the height limit into a single view, and the lane keeps moving.
The same screen handles three versions of the day. Commuter rates first thing. Standard guidance after the rush. Event pricing at night. Set the schedule once and it plays itself.
Best for: FULL/OPEN status, per-level counts, ticket and LPR steps, height limit, rates

Parking levels and aisles

Send drivers to the aisle that has space.
Ramps and aisles get screens of their own. Per-level counts, the reserved and accessible spaces, the staff-only rows, the charging bays, all of it on screen. And when a level fills, the notice redirects drivers before they commit to the ramp.
Light is poor down there and nobody slows down to read. So keep it to four large elements, no more: the level number, the space count, an arrow, and whichever closure notice is running.
Best for: Per-level counts, aisle direction, reserved and accessible bays, EV bays, closures

EV charging bays

Answer what charging drivers ask at the bay.
Screens in the charging area show bay locations, connector types, session rates and idle fees. Live charger status comes from the charge-point operator's system, and Look can display it beside your own content.
Point drivers to the bays from the entry screen, then say it again at the ramp. That means fewer laps of the deck, aisles that stay clear and a free charger found faster.
Best for: Bay locations, connector types, session rates, idle fees, charging rules

Elevators, stairwells and pedestrian exits

Help people find the way back to the car.
The elevator lobby is where a driver becomes a pedestrian. Screens by the doors carry level and zone reminders, the walking route to the street or mall entrance, opening hours and the last exit time.
The same displays carry whatever notice is live that week. Stairwell works, overnight cleaning, a level out of use, a walking route moved for a few days.
Best for: Level reminders, walking routes, opening hours, site notices, last exit time

Payment machines and exit lane

Fewer people waiting to ask how to pay.
Payment methods, grace periods, validation, what to do about a lost ticket: the screen at the machine explains all four. Most of those questions then never reach the intercom or an attendant.
Exit lanes need less. Plate recognition or ticket instructions, the barrier rules, and one closing frame a local advertiser can buy.
Best for: Payment methods, validation, grace period, lost ticket, exit instructions

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage
Androidgoogle-tvLinuxOS Fire Amazon
macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
In terms of using the system, the other options that I found were a little clunky and Look was not only affordable but really easy for us to deploy and get up and running.
Michael Bowers
Look digital signage has definitely made a drastic change for good in our project making things a lot easier and efficient. I hundred percent recommend this solution to everyone involved in this type of business.
Ricardo Ante
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
Ervin Piotrowski
60 000+
Screens
11 000+
Users
120+
Countries

Free templates

Free templates for parking screens

Start with ready-made designs for rate boards, level and aisle guidance, EV charging information, site notices, payment instructions and advertising frames. Apply your colors, fonts and logo once and every board stays consistent. Change a rate in the CMS, publish to the screens you choose, and it is live immediately. Nothing to reprint or laminate.
Slow Down speed limit templateFire Alarm safety notice templateBlack Friday 50% off promotion template with gift boxes
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Black Friday 50% off promotion template with gift boxesAirport terminal wayfinding template with cafeteria zone and gate rangesFlight delay notice template for flight W6 2386
Airport terminal wayfinding template with cafeteria zone and gate rangesFlight delay notice template for flight W6 2386Love Corn healthy snack promotion template
Flight delay notice template for flight W6 2386Love Corn healthy snack promotion templateEmergency Alert fire evacuation notice template
Love Corn healthy snack promotion templateEmergency Alert fire evacuation notice templateParking floor wayfinding template with EV charging and restroom icons
Emergency Alert fire evacuation notice templateParking floor wayfinding template with EV charging and restroom iconsSlow Down speed limit template
Parking floor wayfinding template with EV charging and restroom iconsSlow Down speed limit templateFire Alarm safety notice template

Built-in apps

Apps that keep parking screens current on their own

Add an app to a playlist as you would any other item, then leave it alone. Forecasts and headlines refresh themselves and nobody retypes anything by hand. When a site drops off the network, cached images and videos keep playing, and the apps catch up once service is back.

Frequently asked questions about parking digital signage

What is parking digital signage?

Parking digital signage is a screen network that guides drivers and informs visitors across a parking facility---from the moment they spot the entrance to the moment they pay and leave. Screens carry availability counts, directions, tariffs, payment instructions, safety notices, and promotions. Most facilities split the journey into 5 zones: street approach, entrance, parking levels, pedestrian areas, and payment or exit points.

How do parking digital signs show available spaces in real time?

Live counts are produced by the parking management system and simply relayed to the screen. Occupancy itself may be measured by ultrasonic bay sensors, cameras, lane counters, or license plate recognition, depending on what the facility has installed.

Can parking screens display FULL, OPEN and available-space counts?

Yes. FULL or OPEN status sits alongside a live count for the whole facility, a single level or an individual zone. In larger garages, that same data is worth breaking down by floor or aisle, so a driver decides before reaching a congested area rather than after. Update frequency can be tight --- some smart parking deployments refresh remote availability displays every 16 seconds.

What happens if the live parking data feed stops working?

Every occupancy feed eventually drops, so the fallback behavior must be defined in advance. The signage can hold the last confirmed count, replace the number with a neutral message such as "Availability unavailable," or revert to standard wayfinding until data resumes. Any of these is preferable to an inaccurate figure: a sign advertising 22 free spaces on a level with 2 remaining costs the operator credibility across the whole facility.

Can digital signage show parking rates and dynamic pricing?

Yes. Whatever the current tariff is, that is what the screen shows, and it changes as soon as somebody changes it in the CMS. Hourly rates, daily maximums, event pricing, early-bird or peak windows, separate rates for vans or EVs, all of it can sit on the same layout. The case gets stronger with dynamic pricing. If your rate is tied to occupancy or demand on the day, a printed board is out of date before it is mounted, whereas the screen simply shows whatever the pricing engine says at that minute.

Where should digital screens be installed in a parking facility?

Position screens at decision points --- the places where a driver or a pedestrian has to choose --- rather than spacing them evenly through the building. A typical deployment covers 5 areas: the road approach, the entry lane, levels and aisles, lifts or pedestrian exits, and payment or exit lanes. Roles differ by position. Approach screens handle availability and price; internal displays cover directions, safety information, and payment instructions.

What type of screen is best for an indoor parking garage?

Commercial-grade LCD or LED panels are the usual choice indoors, chosen for legibility under uneven artificial lighting and for reading from a moving vehicle. An outdoor brightness rating adds cost underground without improving readability. Screen size relative to viewing distance, mounting height, and the lighting on that particular level are the specifications that matter. Existing directional or count displays can stay in service, with content screens added around them.

What type of digital signage works outdoors?

Outdoor parking signage should use weather-resistant hardware designed for sunlight, rain, dust, and temperature changes. Commercial outdoor installations commonly use enclosures around IP65 or IP66 protection levels and high-brightness displays that remain readable during daylight. Automatic brightness adjustment is also useful because an entrance screen that works in direct sun can otherwise become unnecessarily bright after dark.

Can Look DS work alongside existing LED parking count signs?

Yes, and there's no reason to rip out signs that already work. Numeric LED boards do one job well: pull a figure from the parking hardware and show it big. Look-powered screens take everything else, from maps and payment instructions to promotions, safety messages and facility information. In a garage where the occupancy infrastructure is already in the ground,

Can parking signage identify accessible and reserved spaces?

Yes. Accessible, reserved, staff, visitor and EV bays can each be called out and signposted separately. Guidance systems already use color coding for this, and blue usually means accessible parking. A screen adds what a colored indicator can't: where to turn, who is allowed to park there, and how many of those bays are free right now.

Can parking digital signage display advertising?

It can, but placement decides whether it is a good idea. Around the entrance, along pedestrian routes, and near the pay stations, there is room for nearby retail, restaurants, services, and on-site offers without any of it competing with wayfinding. A screen that a driver has to read while turning into a ramp is a different matter, and operational content should own that one outright. As a rule of thumb, advertising works where feet are stationary or walking, not where wheels are moving.

How many screens does a multi-level parking garage need?

The number of screens depends on decision points rather than simply the number of parking spaces. At minimum, operators should consider the entrance, every major ramp or level choice, important aisle intersections, pedestrian exits and payment areas. A complex facility may therefore require several screens per level, while a small single-level lot may need only an entrance display and one or two internal screens.

Can parking content change automatically during the day?

Yes, parking signage can be scheduled to show different content by time, day or operational period. A facility might display commuter rates in the morning, visitor guidance during business hours and event pricing in the evening. Automated scheduling also reduces manual work when the same changes happen repeatedly across multiple screens or parking locations.

Can several parking facilities be managed from one system?

Yes, a centralized digital signage platform can manage screens across several garages, surface lots or properties from one interface. Operators can update common content across the network while keeping location-specific prices, directions and safety information separate. This becomes particularly valuable for airports, universities, hospitals, shopping centers or parking operators managing dozens or hundreds of displays.

Can parking screens be used for emergency and safety messages?

Safety and operational messages can take over the screen immediately, replacing whatever is scheduled. Closed levels, blocked exits, temporary traffic routes, speed reminders and evacuation instructions are the common cases. Because a parking structure mixes vehicles with pedestrians, often in poor light, these layouts need minimal text, a symbol that reads instantly and strong contrast.

How can parking operators measure whether digital signage is working?

Measurement usually begins with search time, followed by traffic flow, the distribution of occupancy across levels, and screen uptime. Most of this data is already collected by the parking system, so additional instrumentation is rarely necessary. Improvements tend to concentrate at the points where drivers previously hesitated, queued behind other hesitating drivers, or entered a level that was already full. This kind of reporting also tends to expose an underused level or a recurring congestion pattern that had not previously been quantified.