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Amusement park digital signage
Transform your amusement park, improve guest interaction and wayfinding by showcasing infotainment content on compelling digital displays
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Theme park digital signage benefits
Rides navigation
Guide guests through the park with interactive maps, ride locations, and wait times displayed on digital signage to enhance the experience and minimize lines.
Event promotion
Announce special events, seasonal promotions, and exclusive offers with dynamic content to drive foot traffic and create excitement among your guests.
Entertainment highlights
Promote live shows, parades, and character meet-and-greets with compelling graphics and video to attract more visitors and increase attendance.
Safety information
Keep visitors safe with prominent displays of emergency procedures, park rules, and safety guidelines on digital signs throughout the park.
Advertising opportunities
Offer vendors and local businesses advertising space on digital screens in strategic locations around the park to increase revenue.
Operational efficiency
Communicate with staff, schedule, and alert in real-time to keep the park running smoothly on a daily basis.
How digital signage works
With just a few clicks, you can create, schedule, and deliver content to all screens in your theme park to enhance the guest experience.
Create content
Access the Look CMS, choose from multiple layout templates, or upload custom content
Playlist and schedule
Organize playlists tailored to your park's schedule and screen placements
Start playing
In a couple of clicks, send your content to screens located in different areas of your park
Free digital signage templates for theme parks
Explore our collection of ready-to-use digital signage templates designed specifically for amusement parks. Customize these templates to align with your park's unique theme and enhance visitor experiences with captivating displays.
How to turn your TV into a digital signage screen
Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
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Install FREE Look App
Transform any TV or compatible device into digital signage by installing the free Look app.
Plug Look HDMI Player
Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Success stories
Hear from our delighted customers! Check out their inspiring quotes about how our service has transformed their digital signage implementations.
4.9
5
MusicDJ
Look DS has a perfect support, ease of use and which is most importantly special benefits for its partners. Furthermore, with Look we can create custom video and audio streaming through one platform. So, we offer a turnkey media solution to our customers.
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Jupiter Concert Hall
We are completely satisfied with our Look experience and undoubtedly recommend it to anyone who has tasks similar to ours.
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Enitlab Kft
We have one central management system, where we can control all content, upload it, schedule and it’s really easy-to-use!
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60 000+
Screens
11 000+
Users
120+
Countries
Look’s built-in digital signage apps 🎉
Provide dynamic content
Update your screens in real-time with Look CMS' built-in digital signage apps - Instagram, Google Reviews, Wi-Fi Share, Slider App, YouTube, and more.
Frequently asked questions
Can digital signage show live ride wait times?
Yes, digital signage can show live ride wait times when the CMS receives data from a park’s queue or ride-management system through an API or data feed. Queue areas were the strongest amusement-park use case in the competitor analysis, appearing on 7 pages, including 3 digital signage software vendors. Screens can also display wait times for nearby attractions to help guests choose where to go next.
How can digital signage improve wayfinding in an amusement park?
Digital signage can guide guests with park maps, directions, attraction locations, restrooms, first aid points, restaurants, and exits. Wayfinding appeared on 7 competitor pages, while maps appeared on 4, making navigation one of the most common park-specific use cases. Screens can be placed at entrances, major intersections, and high-traffic areas where visitors are most likely to need directions.
Can amusement park screens show ride closures and reopening times?
Yes, operators can update digital screens when an attraction closes, reopens, or changes operating status. Instead of replacing printed notices in multiple locations, a CMS can distribute an update across selected screens at once. Ride downtime was specifically covered by 2 software competitors in the research, alongside promotion of newly opened rides and attractions.
Can digital signage display parade, show, and fireworks schedules?
Yes, digital signage can display showtimes, parade schedules, fireworks, character appearances, and countdowns to upcoming events. Parade-related content appeared on 3 of the 4 software-vendor pages analyzed, making it a recurring amusement park use case. Scheduling tools can automatically switch content as the park moves from daytime attractions to evening entertainment.
Can amusement park digital signage display weather updates?
Yes, digital signage can display weather information together with operational messages such as storm delays, rain-related closures, or ride reopening notices. Weather appeared on 6 competitor pages, including 3 digital signage software vendors. Because many attractions operate outdoors, weather content can be combined with ride-status updates instead of requiring staff to update separate signs manually.
Can digital signage be used for emergency alerts in an amusement park?
Yes, digital signage can be used to replace normal content with emergency instructions, evacuation guidance, or directions to exits during an incident. Emergency messaging appeared on 4 competitor pages, and one software vendor specifically addressed emergency evacuation. Parks should prepare emergency layouts in advance and use screen takeover as part of a wider approved safety and communication procedure.
Can amusement park restaurants use digital menu boards?
Yes, concession stands and food courts can use digital menu boards for food, drinks, specials, availability, and allergen information. Menu content appeared on 6 competitor pages and on all 4 digital signage software-vendor pages in the research. Operators can also schedule different menus by time of day instead of manually replacing printed boards between lunch, snack, and evening service.
Can digital signage promote merchandise and souvenirs?
Yes, amusement parks can use screens in gift shops, ride-photo areas, and other retail locations to promote merchandise, bundles, and limited-time offers. Merchandising appeared on 2 software-vendor pages, while gift-related content appeared across 5 competitors. Promotions can be changed centrally and tailored to the attraction or park zone where the screen is located.
Can different areas of an amusement park show different content?
Yes, screens can be organized into groups so each land, attraction, restaurant, shop, or entrance area shows content relevant to that location. Look already supports playlists, scheduling, and remote content delivery to screens positioned across different areas of a park. Screen groups also make it easier to send a local ride update without changing content everywhere else.
Can amusement park screens be monitored and managed remotely?
Yes, a centrally managed signage network allows operators to update and troubleshoot screens without visiting every attraction or park zone. Remote delivery is already part of the Look workflow, while troubleshooting, downtime, reliability, and remote management all appeared in the competitor research. This becomes more important in a large park where a single failed screen can otherwise require a staff member to travel across the site.
Can amusement parks sell advertising or sponsorship placements on their screens?
Yes, parks can allocate part of their screen inventory to sponsor messages or third-party advertising alongside operational content. Advertising appeared on 8 competitor pages, including 2 digital signage software vendors, while retail media and advertising revenue also appeared in the research. Play logs and audit trails can help document when sponsored content was scheduled or displayed.
Can amusement park screens display QR codes?
Yes, digital screens can display QR codes that connect visitors to mobile maps, ticket upgrades, restaurant booking pages, attraction information, or other online services. QR codes appeared as a specific feature in the software competitor research alongside self-service and call-to-action functionality. They are especially useful when detailed information is better continued on a guest’s phone than displayed permanently on-screen.
What type of screen should be used outdoors in an amusement park?
Outdoor amusement park displays should be selected for sunlight readability, weather exposure, temperature changes, dust, and the specific installation location. Brightness, viewing angle, water, humidity, and reliability all appeared in the competitor research, while 5 of the 13 analyzed competitors specialized in hardware or protective enclosures. Splash zones and fully exposed areas may also require weatherproof enclosures and additional physical protection.
Can digital signage integrate with ride, queue, weather, or other park systems?
Yes, digital signage can display external data when the CMS supports APIs, data feeds, or compatible web-based sources – specifically surfaced API, RSS, XML, JSON, Google Sheets, and other dynamic data-feed methods as ways to power live content. These integrations are what make automated wait times, weather updates, show schedules, and other changing information possible.
Can amusement park digital signage support multiple languages?
Yes, parks can prepare different language versions of maps, attraction information, menus, safety messages, and other visitor content. Multilingual content, language support, and accessibility all appeared in the software competitor research. A park serving international visitors can rotate languages on one screen or assign different versions to specific locations and visitor touchpoints.
Can digital signage help increase in-park revenue?
Yes, digital signage can support revenue by promoting ticket upgrades, premium experiences, food, merchandise, bundles, and season passes at relevant points in the guest journey. Upselling appeared on 6 competitor pages and on all 4 software-vendor pages analyzed, making it the strongest commercial theme in the research. Offers can also be scheduled by location and time instead of running the same promotion everywhere.
Can digital signage reduce printing and staff workload?
Yes, digital signage can reduce the need to repeatedly print and replace maps, schedules, menu boards, price changes, and temporary operational notices. The competitor research repeatedly linked digital signage with operational efficiency, self-service, workflow improvements, and lower dependence on static signs. Central updates can also reduce routine visitor questions by keeping wait times, directions, schedules, and status information visible throughout the park.
Do amusement parks need new screens to use Look Digital Signage?
No, parks do not necessarily need to replace existing compatible screens to start using Look Digital Signage. The current Look setup supports the Look App on compatible devices as well as the Plug & Play Look HDMI Player, while the page already positions the platform as hardware-agnostic. Outdoor installations may still require purpose-built commercial displays because environmental requirements depend on where the screen is installed.
Can amusement parks use interactive touchscreen kiosks?
Yes, touchscreen kiosks can provide interactive maps, attraction information, self-service navigation, and other guest services. Touchscreens appeared on 4 competitor pages, while interactive kiosks and self-service were also identified in the research. They are most useful at entrances, major intersections, or other locations where visitors need more information than a standard rotating signage screen can provide.
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