The movie theater industry has been recovering rapidly during the last year or two after years of consistent decline and a complete standstill during the pandemic years. Statistics show that people are keen to go to the movies in 2023, despite their restricted finances. Digital signage is essential for movie theaters because it improves the audience experience and encourages repeat business. Thanks to this, customers are more likely to return and spend money, which is good for business.
Usage of movie signage in theaters
Digital signage is phasing out static banners and message boards at movie theaters due to their need for more effectiveness with audiences and staff. Movie digital signage replaces conventional cinema signage displays with engaging, exciting digital movie theater displays. Here are some of the best ways to use movie signage in theaters:
Enhancing movie experiences with dynamic content
Now that over-the-top (OTT) services exist, you can enjoy movies without leaving home. Yet many prefer the theater atmosphere over their comfy couch or bed. Digital signage offers theaters an even more engaging and enchanted experience for moviegoers. It also facilitates wayfinding keeping in mind a little bit of navigation goes a long way in the bigger theaters. Moviegoers may make their way around the cinema with a typical theater map. Using digital signage, you can show directions instantly on any adjacent screen, enhancing the audience's experience.
Promoting upcoming movies and showtimes
Customers at multiplexes spend significant time waiting or standing in line before the film begins. Movies with imminent releases might use this time to spike interest. You can do this by displaying automated movie and motion posters, trailers, showtimes, and other information. You may also utilize the screen to promote upcoming shows by displaying QR links where viewers can get discount tickets.
Streamlining ticketing and concession processes
Movie theater digital signage is an effective strategy for attracting new customers and selling more tickets. It's no wonder that it catches people's attention since humans are so fascinated by screens. More people will visit your theater if it has a gorgeous array of digital screens advertising the latest movies and concessions.
Likewise, you can also use digital signage at movie theaters to attract and retain consumers. Customers will appreciate the convenience of buying tickets and concessions at self-service kiosks, relieving some of the strain on your staff. However, ticket sales shouldn't be the exclusive use of touchscreen kiosks. You can improve this further by allowing consumers to join loyalty or rewards programs using the same interactive displays. This approach may increase customers' likelihood of returning to your theater.
Engaging audiences with interactive movie information
You can introduce engagement easily in a movie theater, particularly in the pre-show. The 10 or 15 minutes people save by getting to the theater before they enter may seem like an eternity. During this time, they are happy to play around with a screen, learn interesting information, test their knowledge, and provide their opinions while passing the time. Include a single question after these entertaining activities, asking participants to rate their level of satisfaction. Do they need more information? Do they think that the trivia game was fun? Learn from the audience's reactions and adjust accordingly.
You can also prompt a user to share their tastes in film. Then, suggest some forthcoming films they should look forward to. Users may sign up for updates on unreleased movies by scanning a QR code, entering their email address, or selecting a social network profile to follow. This way, they can receive updates about when and what time movies they're interested in are playing at your cinema.
Boosting concession sales through digital menu boards
While at the concession stand, patrons are in the mindset to make a purchase. The theater industry relies on these stands to generate revenue, so they work well with digital menus. Luckily, you can show various products at various times of the day on digital menu boards. Consequently, you can entice the audience to make a larger purchase if you display a variety of offers and bundles.
Benefits of movie signage in the cinema theatre
Cinema is the world's most widely used and available entertainment type. No longer do movie theaters advertise new releases with posters and banners. One exciting and dynamic new item modern advertising has developed is digital signage. Digital signage can display customized messages cheaply and with little effort and time lag. Here are some of the benefits that movie signage is bringing to the cinema theatre:
Generating additional revenue through advertising
Digital signage's flexible scheduling and content creation options allow movie theaters and cinemas to earn more money from vendors and local businesses. Due to the high foot traffic, digital signage at movie theaters is a great marketing tool for forward-thinking companies.
Collecting data for improved decision-making
Interactive signage is one of the finest methods to gather data in theaters. People are eager to connect with a display, read interesting information, answer trivia inquiries, and offer immediate feedback! You can gather audience preferences and feedback by displaying interactive content and surveys. You can then utilize this data to analyze popular genres, movie schedules, concession offerings, and promotional strategies, enabling you to make informed decisions, enhance customer experiences, and optimize operations for increased profitability.
Improving operational efficiency and cost-effectiveness
Digital signage is well-suited for use in movie theaters. You can update everything from movie posters and timetables to cafeteria pricing instantly and easily on the displays. Theaters no longer have to bear the ongoing expense of producing elaborate, difficult-to-manage color movie posters. When digital signage successfully conveys information to your visitors and lowers the need for your personnel to offer basic information, you boost employee efficiency and guarantee smooth customer flow.
Leveraging digital signage for Success in movie theatres with Look DS
Digital signage allows for the distribution of dynamic, vivid, and economical content in various settings. You can update the data in real-time and send out customized messages. Movie signage makes it simple to direct people to do desired activities, such as completing a purchase, visiting a social media page, or submitting an order. The process is even easier with Look DS since you can create relevant content and remotely manage all your displays.
