🏨 HOTEL DIGITAL SIGNAGE

Digital Signage for Hotels

Guests ask the front desk the same handful of things all day: when check-in opens, what time breakfast runs, the Wi-Fi password, how to find the ballroom. Look DS moves those answers onto the screens they already walk past — reception, lobby, elevators, restaurant, meeting floor — with one cloud CMS behind them and the schedule set in advance, so every area is saying the same thing.

Every screen in the property, one account

Manage front desk, lobby, outlet and meeting-floor screens from one dashboard.

Boards that follow the hotel's day

Breakfast, checkout, evening and event content switches at the hours you set.

Guest information that updates itself

Weather, flight times, world clocks and the Wi-Fi QR code stay current automatically.
Hotel digital signage displaying an exclusive VIP suite advertisement above a modern reception desk.
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Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

Hotel digital signage done right: every screen, every zone 👉

Watch video · 5:54
Hotel Digital Signage Done Right: Every Screen, Every ZoneYouTube

Lobby, reception, restaurant, conference rooms and elevators: how a hotel runs every screen in every zone from one browser tab with Look DS.

Run every screen in the hotel from one browser

Hotel digital signage gives teams centralized control of arrival information, directions, restaurant menus, event directories and service promotions across every connected screen through one cloud-based CMS.
Change breakfast hours in the browser once and every screen you selected is already current. The front desk displays take the arrival questions, the meeting-floor screens follow the day's bookings, and spa offers go exactly where they turn into bookings.

Sound familiar?

    • A red cross inside a black circle

      Printed notices taped up in the lobby

    • A red cross inside a black circle

      Retyping the event board every morning

    • A red cross inside a black circle

      The desk answering the same question all day

    • A red cross inside a black circle

      Guests stopping staff to ask where things are

Generic stock promo video overlay playing over a hotel promotion screen Black USB flash drive with 4 GB storage capacity

What you get with Look

    • One dashboard for the whole hotel

    • Offers that retire on their own date

    • Boards that follow every daypart

    • Each floor running its own playlist

Clean hotel promotion screen without the video overlay Green shield icon with a white check mark
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Run demo screen right in your browser

From the front-desk screen to the whole hotel

Connect a player, build a playlist and publish. The same three steps power one lobby display or every screen across a group of hotel properties. One dashboard keeps every property aligned.

  • Connect your screens

    Install the Look App on a compatible display or plug in the Look HDMI Player, then pair the screen with the 6-digit device code it shows.

  • Build playlists for each area

    Group arrival notices, menus, event boards and app widgets into playlists, then schedule each one around the operating hours of that area.

  • Publish by screen or by tag

    What reaches guest floors, the dining outlets or the meeting level comes down to tags. Publish once, and only that group changes. Everything else carries on.
The Grand Summit hotel promotion screen with a map of amenities including spa, fitness center and restaurants Crown Hotel Spa Center wellness screen with a family in bathrobes Laptop with the Look content editor showing a media library and Royal King Hotel and Resort promotion preview

Where digital signage goes in a hotel

A guest at the front desk, in the elevator and at the restaurant entrance needs different information. Look runs every screen from one account, with a dedicated layout, schedule and publishing permissions for each area. Each team controls only the screens it manages.

Front desk and check-in area

Answer arrival questions before guests reach the desk.
The screen beside the desk presents the essentials for arriving guests: check-in and checkout times, the correct desk, today's group arrivals, breakfast hours and a QR code for the guest network.
A multi-zone layout shows the welcome message, daily notices and a clock together, helping guests find answers while they wait.
Best for: Check-in and check-out times, group arrivals, Wi-Fi QR code, house notices, today's events

Lobby and lounge

A concierge panel that never goes off shift.
The lobby screen presents local attractions, weather, departures from the nearest airport, world clocks for international guests and opening hours for the restaurant, bar and spa.
Built-in apps keep each panel current automatically, while QR codes send maps, menus and booking pages directly to guests' phones. Guests get useful answers without waiting for staff.
Best for: Local attractions, weather and flights, opening hours, world clocks, QR links

Elevator banks and guest floors

Reach guests in the minute they spend waiting.
Portrait screens in the elevator lobby display the floor directory and directions to the ballroom, spa, pool and garage, helping first-time guests navigate independently.
People are waiting anyway. Those same displays can put a timely offer in front of them: late check-out, a room upgrade, an afternoon spa slot, a table booked for dinner.
Best for: Floor directory, directions to amenities, late check-out, upgrades, spa and dining offers

Restaurant, bar and breakfast room

Menus that switch automatically at 11 a.m.
Add breakfast, lunch, dinner and happy-hour boards to one playlist, and each outlet switches between them automatically at the hours you set.
Edit prices, dish names and allergen notes once in the CMS, then publish them to every screen carrying that board, including room-service promotions on guest floors.
Best for: Dayparted menu boards, prices, allergen notes, specials, room-service promotion

Meeting floor and function space

One live directory for the entire meeting floor.
A screen at the meeting-floor entrance lists the day's sessions, rooms and start times, while a display by each door shows the current session and what comes next.
Agendas come from Google Calendar or Outlook through the Calendar app. Change the source calendar and every connected room display changes with it.
Best for: Daily event directory, door signs, session times, delegate notices, sponsor slides

Back-of-house and staff areas

Internal notices, nowhere near the guest screens.
Shift handovers, the day's occupancy, service standards, training clips, maintenance notices: that is what runs on screens in staff corridors, housekeeping offices and break rooms.
Separate playlists and separate screen tags keep all of that off anything a guest can see.
Best for: Shift handovers, housekeeping boards, occupancy, training clips, service standards

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage Androidgoogle-tvLinuxOS Fire Amazon macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
I’m grateful for the opportunity to work with Look and it's been a really big game changer for us, because it has helped us to come across as an older business in a much more fresh way.
Michael Guzman
Riverview Kennels
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We went with Look, because it gave us the full control of the content that we were streaming to our locations and it also gave us the scalability, which is even more important. Great experience overall.
Alfredo Mier Y Terán
Grupo MYT
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Value for us means price, quality and the experience of using whatever it is that and the reason that we chose Look is we found that it provided us the best value for money solution out of the other digital signage software that we were using before.
John Jonovski
Zen Digital
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60 000+
Screens
11 000+
Users
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Countries

Key features

What should you look for in hotel digital signage software?

A hotel serves multiple audiences. Arriving guests, diners, delegates and staff each need relevant content on their own schedule, while authorized teams need direct publishing access without separate systems or calls to headquarters.
For hotels and hotel groups, these are the capabilities that matter most:

Free templates

Hotel templates for welcome screens, menus and events

Brand colors, fonts and logo go in once, and every template picks them up from there. What the hotel collection covers is what property screens need most: welcome and check-in screens, breakfast and dinner menu boards, event directories, spa and upgrade offers, opening hours. Add your own times and prices, schedule, publish.
Yoga Retreat Studio weekly class schedule templateWellness Spa for you and your family template with social media handlesDive Into Relax pool opening hours template
Wellness Spa for you and your family template with social media handlesDive Into Relax pool opening hours templateMeeting room schedule template with four room types
Dive Into Relax pool opening hours templateMeeting room schedule template with four room typesRoyal Hotel available rooms template with three room types
Meeting room schedule template with four room typesRoyal Hotel available rooms template with three room typesRoyal King Hotel and Resort hero template with a pool at night
Royal Hotel available rooms template with three room typesRoyal King Hotel and Resort hero template with a pool at nightLet's Go on a City Tours concierge promotion template
Royal King Hotel and Resort hero template with a pool at nightLet's Go on a City Tours concierge promotion templateHotel Navigation wayfinding template with reception, pool, restaurant and fitness zones
Let's Go on a City Tours concierge promotion templateHotel Navigation wayfinding template with reception, pool, restaurant and fitness zonesYoga Retreat Studio weekly class schedule template
Hotel Navigation wayfinding template with reception, pool, restaurant and fitness zonesYoga Retreat Studio weekly class schedule templateWellness Spa for you and your family template with social media handles
Try for free Browse templates

Built-in apps

Apps that keep guest information current on their own

Add an app to a playlist like any other content item, and it refreshes itself to keep forecasts, flight times and reviews current without manual updates. Cached images and videos continue playing through a connection interruption, while apps resume updating automatically when service returns.
World Clock
Google Data Studio (Looker Studio)
Windy
Geckoboard App for Digital Signage
Countdown timer
Flight Schedule
Live News
Weather
Try for free Browse all apps

Related digital signage solutions

Other places our customers run screens, and the industries next door.
HospitalityReception notices, wayfinding and guest infoResortsActivity boards, weather and guest offersNight clubsLine-ups, drink menus and visualsOffice lobbiesWelcome screens, wayfinding and visitor infoAirportsFlight info, gates and terminal wayfindingSpasTreatment menus and booking info
Tips & Guides

Hotel digital signage resources

    Frequently asked questions about hotel digital signage

    What is hotel digital signage?

    Hotel digital signage is a network of screens used to display welcome messages, check-in information, directions, event schedules, menus, hotel services, safety notices, and other guest communications. A typical system includes a display, a media player or compatible smart TV, and cloud-based content management software such as Look CMS. Hotel teams can manage and update every connected screen remotely from a web browser.

    What types of hotels can use digital signage?

    Businesses such as hotels, resorts, boutique hotels, independent properties, bed-and-breakfasts, conference hotels, extended-stay properties, and multi-property hotel groups can use digital signage. The screen network can start with one lobby display at a small property or scale across hundreds of screens and multiple locations.

    Where can digital signage screens be installed in a hotel?

    Hotel screens can be installed in lobbies, reception areas, elevator banks, guest corridors, restaurants, bars, cafés, spas, gyms, pool areas, meeting rooms, ballrooms, conference centers, and back-of-house spaces. Each screen or zone can display location-specific content. For instance, lobby screens can greet guests, elevator displays can advertise amenities, and restaurant screens can display menus and operating hours.

    Can hotel digital signage support check-in and check-out?

    Yes. Digital signage can support the check-in and check-out process by displaying instructions, queue information, room-readiness updates, service hours, QR codes, and directions to reception or self-service stations. Interactive check-in and check-out transactions require either a compatible web interface or integration with the hotel's existing system. Rather than replacing the hotel's reservation or payment platform, Look DS manages the screen content and interactive experience.

    What is a digital concierge?

    A digital concierge is a screen or interactive kiosk that gives guests access to useful hotel and destination information without requiring assistance from the front desk. It can display restaurant recommendations, local attractions, transportation information, weather forecasts, hotel amenities, event calendars, maps, and frequently requested services. QR codes can transfer the information to the guest's phone.

    Can hotel digital signage provide interactive wayfinding?

    Yes. Hotels can display property maps, room directions, floor directories, conference routes, and directions to restaurants, spas, gyms, pools, parking areas, and other amenities. Interactive kiosks can allow guests to select a destination and view a customized route. The final setup may require a compatible touchscreen and interactive web content.

    Can screens display flight information, weather, and local updates?

    Yes. Look DS supports dynamic content and built-in apps for information such as flight schedules, weather forecasts, news, and other automatically updated content. Hotels can combine this information with local transportation updates, event schedules, attraction recommendations, and hotel announcements in a single screen layout.

    Can digital signage promote hotel amenities and services?

    Yes. Screens can promote spa treatments, restaurant reservations, room service, fitness facilities, pool access, tours, transportation, room upgrades, late check-out, and seasonal packages. Content can be placed near the moment of decision. For example, an elevator screen can promote a spa offer, while a lobby screen can advertise dinner reservations or local tours.

    Can hotel digital signage generate additional revenue?

    Digital signage can support ancillary revenue by promoting room upgrades, food and beverage offers, spa services, late check-out, activities, transportation, and other paid services. Hotels can change these promotions by time, location, occupancy period, or guest segment. Playback reports can then confirm when and where each promotion appeared.

    Can hotel screens promote a loyalty program?

    Yes. Screens can explain loyalty benefits, advertise member rates, promote points offers, and encourage guests to join the hotel's loyalty program. A QR code can direct guests to a registration page, mobile app, rewards portal, or special offer. Loyalty messaging can also be adapted for different properties, events, and guest groups.

    Can hotels sell advertising on their screens?

    Yes. Hotels can use selected screen inventory to promote local restaurants, tours, transportation providers, attractions, retailers, and other partners. Partner content can run alongside hotel information without taking over the full screen. Hotels can schedule campaigns by screen, location, date, and time and provide proof-of-play reports to confirm delivery.

    Can hotel restaurants and bars use digital menu boards?

    Yes. Digital menu boards can display breakfast hours, restaurant menus, bar offers, room-service promotions, happy-hour specials, allergen information, and seasonal dishes. Menus can change automatically throughout the day, allowing the same screen to show breakfast, lunch, dinner, and late-night service without manually replacing printed materials.

    Can digital signage support conferences and hotel events?

    Yes. Hotels can use digital signage for daily event directories, delegate welcome screens, room-by-room agendas, sponsor content, conference wayfinding, and last-minute schedule changes. Screens outside meeting rooms can display the current session, upcoming booking, organizer, and room availability. Content can be managed centrally for multiple meeting spaces.

    Can hotels display social media content and guest reviews?

    Yes. Compatible social feeds, approved guest photos, property hashtag content, testimonials, and web-based review widgets can be included in hotel screen layouts. Guest-generated content should be moderated before publication. Hotels can also create fallback playlists so branded content continues playing when no approved social posts are available.

    Can digital signage display personalized hotel content?

    Content can be customized by property, screen location, language, time, event, season, or guest segment. For example, a conference group can receive dedicated welcome content in the lobby, while resort guests see activity schedules near the pool. Individual guest personalization requires an appropriate external data source, secure integration, and the hotel's own privacy controls.

    Can hotel digital signage broadcast emergency alerts?

    Yes. Authorized hotel staff can replace scheduled content with emergency instructions, evacuation routes, severe-weather warnings, security notices, or other urgent information. Alerts can be sent to the full hotel network or only to affected screens and zones. External alerting systems may also trigger predefined content through supported automation methods.

    Can digital signage be used for hotel staff communication?

    Yes. Back-of-house screens can display shift information, housekeeping updates, service standards, training content, maintenance notices, employee recognition, and health and safety reminders. Staff-facing screens can use separate playlists and permissions so internal information never appears on guest-facing displays.

    Can I manage screens across multiple hotels?

    Yes. Look CMS allows hotel groups to manage multiple properties through one web-based dashboard. Screens can be grouped by brand, property, country, department, floor, or function. A central team can publish company-wide campaigns while local hotel teams update authorized screens with property-specific information.

    Can different areas of the hotel show different content?

    Yes. Each screen or screen group can have its own playlist, schedule, layout, and access permissions. Lobby screens can show welcome content, restaurant screens can display menus, conference displays can show event schedules, and staff screens can carry internal updates---all managed through the same platform.

    Can hotel content change automatically throughout the day?

    Yes. Playlists can be scheduled by time, date, day of the week, or campaign period. A lobby screen can show breakfast information in the morning, meeting schedules during the day, restaurant promotions in the evening, and late-night service information after regular operating hours.

    Can Look DS integrate with hotel systems?

    Look DS supports integrations through API-based automation, Action Triggers, web content, and Zapier workflows. Hotels can connect supported data sources such as calendars, booking forms, queue systems, dashboards, alerting tools, or internal software. Integration options depend on the external system, its API access, and the specific workflow required.

    Does Look DS integrate with hotel property management systems?

    Potential integrations can be created when the hotel's property management or booking system provides suitable API access, webhooks, Zapier support, or another compatible data-delivery method. Look DS should not be treated as a replacement for a property management system. The exact integration scope must be assessed based on the hotel's existing software and the information it allows third parties to access.

    Is Look DS cloud-based?

    Yes. Look DS provides a cloud-based content management system that hotel teams can access from a web browser. Authorized users can upload content, build layouts, create playlists, schedule campaigns, monitor screens, and publish updates without visiting each display. An on-premise deployment option is also available for organizations with specific infrastructure or data-control requirements.

    What happens if a hotel loses its internet connection?

    Look media players cache downloaded content locally. If the internet connection is temporarily unavailable, the screens can continue playing content that has already been delivered. An active connection is still required to receive new updates and display certain live data sources. Once connectivity returns, the player reconnects and resumes synchronization.

    How does Look DS protect hotel and guest information?

    Look DS includes user access controls that allow administrators to decide who can manage screens, upload content, or change company-wide campaigns. Public hotel signage can operate without displaying or storing personally identifiable guest data. Any external integration that transfers guest information must be configured according to the hotel's privacy policies, security requirements, and applicable data-protection regulations.

    Can I measure hotel digital signage performance?

    Yes. Look Playback Analytics shows what content played, when it appeared, and on which screens. Hotels can use proof-of-play reports to verify promotions, partner advertising, safety messages, and event content. Playback information can also be compared with bookings, QR-code scans, offer redemptions, or service sales using the hotel's own business data.

    What hardware is required for hotel digital signage?

    A standard setup requires a display, a compatible media player or system-on-chip screen, power, a network connection, and digital signage software. Hotels can install the Look App on a supported device or connect a Look HDMI Player to a display through HDMI. Touchscreen kiosks, video walls, outdoor screens, and specialized installations may require additional hardware.

    Should hotels use commercial displays or regular TVs?

    Commercial-grade displays are generally recommended for lobbies, restaurants, corridors, elevator areas, and other public spaces where screens operate for long hours each day. They are designed for longer duty cycles, remote operation, heat management, and consistent brightness. A consumer TV may be suitable for a small, low-use installation, but it may not provide the same reliability or warranty coverage in a commercial environment.

    Can Look DS manage portrait screens, touchscreens, and video walls?

    Yes. Look DS can manage compatible displays in landscape or portrait orientation and can deliver content to touchscreens and multi-screen video wall setups. Portrait screens work well for elevator banks and wayfinding pillars, while large lobby video walls can display welcome content, branded visuals, digital art, events, and hotel promotions.

    What screen brightness and resolution does a hotel need?

    The right specifications depend on screen size, viewing distance, operating hours, and ambient light. Standard indoor displays may be sufficient for corridors and meeting rooms, while sunlit atriums and window-facing installations require higher-brightness commercial screens. Resolution should be selected according to screen size and viewing distance, particularly for detailed maps, menus, and large video walls.

    Does hotel digital signage support multiple languages?

    Yes. Hotels can create separate content versions for different languages and schedule them for specific properties, screens, or guest groups. Interactive directories can also include language-selection controls. This is particularly useful for international hotels, resorts, airports, and tourist destinations.

    Can hotel digital signage be made accessible?

    Yes. Hotel content can use large text, strong contrast, readable typography, captions, clear icons, and straightforward navigation. Interactive kiosks can also be designed with controls positioned at an accessible height. Accessibility depends on both the content design and the physical screen installation.

    Can Look DS be used for guest-room entertainment?

    Look DS can display hotel information, welcome messages, service promotions, and other digital signage content on compatible screens. However, it is not a complete hospitality IPTV or guest-room entertainment platform. TV channel packages, streaming-service management, guest casting, and other in-room entertainment functions require a dedicated hospitality TV or IPTV system.

    How quickly can a hotel launch its first digital signage screen?

    A basic screen can be launched by installing the Look App on a supported device or connecting a Look HDMI Player, pairing it with Look CMS, and assigning a playlist. Before a larger rollout, hotels should identify screen locations, viewing distances, network access, operating hours, content responsibilities, and any required integrations.

    How much does hotel digital signage cost?

    The total cost depends on the number of screens, software plan, display hardware, media players, installation requirements, content production, and any custom integrations. A small hotel can begin with an existing compatible screen, while a resort or multi-property group may require commercial displays, interactive kiosks, video walls, and centralized network management.

    What should hotels look for in digital signage software?

    Hotel digital signage software should provide centralized screen management, flexible scheduling, multi-zone layouts, user permissions, offline playback, proof-of-play reporting, dynamic content, remote monitoring, and support for multiple properties. Hotels may also need interactive wayfinding, digital menu boards, event directories, emergency messaging, social content, open integration options, and support for different display formats.

    What is the best digital signage software for hotels?

    The best platform should support the entire guest journey while remaining manageable for hotel marketing, operations, food and beverage, events, and IT teams. Look DS provides cloud-based screen management, scheduling, templates, dynamic apps, offline playback, analytics, integrations, emergency content delivery, and broad hardware compatibility. Hotels can test the platform through a 14-day free trial before expanding the screen network.