Where indoor advertising displays earn their place
A shopper at the entrance, a customer in the checkout line and a patient in a waiting room give an ad very different amounts of time. Look runs every indoor placement from one account, each with its own layout, playlist and schedule.
Store entrances and window screens
Show this week's offer before the first aisle.
Screens at the entrance and window displays that face inside show the current promo, a product launch and seasonal campaigns to everyone who comes in. People are walking, so short slides with one message work best.
Schedule the weekend sale in advance and it starts on Friday morning and leaves the loop on Sunday night, in every store at once.
Best for: Weekly promotions, product launches, seasonal campaigns, store hours, QR offers
Checkout and queue lines
Put add-on items in front of a waiting customer.
Customers in line have a minute or two and little else to look at. Checkout screens promote loyalty sign-up, add-on items and next week's deals while the purchase decision is still open.
With a split layout a paid supplier ad sits in the main zone and a QR code for the loyalty app in the corner, and people see both at once.
Best for: Loyalty sign-up, add-on items, supplier ads, member offers, QR codes
Shopping malls and retail concourses
Sell screen time to tenants and brands.
Mall operators run ad loops for tenants and national brands on concourse screens, food court displays and elevator lobbies. Tags group screens by floor or wing, so a tenant can buy the screens near its own store.
Playback Analytics shows plays and total playback time by content or tag for the booked dates. That is the number you check the tenant invoice against.
Best for: Tenant ads, brand campaigns, food court promos, event announcements, floor-level buys
Office lobbies and elevator banks
Reach the same people several times a day.
Building networks reach the same tenants and visitors every morning, lunchtime and evening in short bursts. Concise loops and regularly refreshed creative keep each viewing relevant.
In a weekly schedule the morning slot can go to one advertiser and the afternoon to another. A news ticker and the weather run in a separate zone.
Best for: Local services, tenant offers, building news, short-burst creative, sponsored content
Waiting rooms and service lounges
Use the dwell time for longer creative.
Clinics, salons, car service lounges and bank branches keep people seated for several minutes, which leaves room for video and longer product stories than a checkout screen can carry.
An ad zone can run next to service information, live news and your Google review score, so the screen stays useful between spots and people keep watching it.
Best for: Video ads, service promotions, brand partners, review score, product stories
Gyms, hotels and venue floors
Where people wait, screens can sell ad space.
Gyms, hotel lobbies, cinema foyers and franchise cafés often play the same ad loop in dozens of separate sites. A head office or franchisor runs it centrally.
Templates keep the creative on brand in every location. Permissions per section decide which parts of the CMS local staff can open and edit.
Best for: Brand sponsors, house promotions, event schedules, franchise campaigns, local advertisers
