Tips
Waiting room digital signage
Transform your waiting room experience with Look Digital Signage. Engage patients, keep visitors informed, and make wait times feel shorter with dynamic, relevant content.
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Waiting room digital signage benefits
Reduce perceived wait times
Display educational videos, health tips, and entertainment to distract and engage visitors, creating a more comfortable waiting experience.
Advertise in-house services
Highlight available services, such as screenings, consultations, or specialized treatments, prompting patients to explore clinic offerings.
Improve patient flow
Display announcements and reminders, such as mask mandates or sanitation practices, for a smoother and safer waiting room experience.
Local health partnerships
Show advertisements or announcements from trusted local health providers, creating additional revenue and valuable partnerships.
Build trust with team intro
Feature bios and photos of your medical team, helping patients familiarize themselves with the staff before their appointment.
Show customer testimonials
Display patient reviews and feedback on-screen to increase trust and reassure waiting patients about your clinic's quality of care.
How digital signage works
Look digital signage in waiting rooms is easy to set up, allowing you to deliver real-time updates and engaging content to patients with minimal effort.
Create content
Upload your own content and updates, or choose from our customizable templates designed for waiting rooms
Playlist and schedule
Put your content into playlists and schedule screen updates during peak hours or based on marketing activities
Start playing
Send your playlists to screens in waiting areas, creating a connected and informative environment for all visitors
Free waiting room digital signage templates
Check out our wide selection of ready-to-use waiting room digital signage templates. Easily update them to match your branding and get them playing on your screens.
How to turn your TV into a digital signage screen
Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
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Install FREE Look App
Transform any TV or compatible device into digital signage by installing the free Look app.
Plug Look HDMI Player
Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Success stories
Hear from our delighted customers! Check out their inspiring quotes about how our service has transformed their digital signage implementations.
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5
YourLocalListers
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
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Epic Autokoulu
We tried many different solutions for our platform. After many trials and errors, we found Look Digital Signage to be an amazing tool for our purposes.
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Riverview Kennels
I’m grateful for the opportunity to work with Look and it's been a really big game changer for us, because it has helped us to come across as an older business in a much more fresh way.
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Coziahr Harley-Davidson
Our experience with Look has been nothing but amazing. Customer service is excellent, and the product works perfectly. It's remarkable and I wouldn't go with any other company.
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Xtreme Express LLC
In terms of using the system, the other options that I found were a little clunky and Look was not only affordable but really easy for us to deploy and get up and running.
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Railway Furnishers
With Look we can upload content and publish it within seconds and also customize screens for each of the branches. It is incredibly user-friendly and so easy-to-use, thus it's amazing to work with.
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60 000+
Screens
11 000+
Users
120+
Countries
Look’s built-in digital signage apps
- Display live health news, social media feeds, and weather updates using Look DS apps, adding variety and relevance to waiting room screens.
Frequently asked questions about waiting room digital signage
What is waiting room digital signage?
Waiting room digital signage is a network of screens used to share queue updates, appointment instructions, health education, practice information, directions, and other relevant content with patients and visitors.
Content is managed remotely through digital signage software such as Look CMS, allowing staff to update screens without replacing printed signs or relying on a public TV channel.
Content is managed remotely through digital signage software such as Look CMS, allowing staff to update screens without replacing printed signs or relying on a public TV channel.
What content works best in a medical waiting room?
An effective playlist usually combines practical information with short, easy-to-understand content.
This may include check-in instructions, queue updates, service information, clinician introductions, health education, seasonal reminders, office policies, weather, news, and calm visual content.
This may include check-in instructions, queue updates, service information, clinician introductions, health education, seasonal reminders, office policies, weather, news, and calm visual content.
How can a medical practice get started?
Begin by identifying what patients repeatedly ask, which information changes frequently, and where communication problems occur.
Next, review the available screens and network access, connect the Look App or Look HDMI Player, create a content playlist, and assign a schedule. A single waiting room can be used as a pilot before expanding to additional locations.
Next, review the available screens and network access, connect the Look App or Look HDMI Player, create a content playlist, and assign a schedule. A single waiting room can be used as a pilot before expanding to additional locations.
Can we monitor waiting room screens remotely?
Yes. Authorized users can review screen status, network connectivity, assigned content, and playback information through
Look CMS.This is useful for healthcare groups managing screens across several practices or departments.
Look CMS.This is useful for healthcare groups managing screens across several practices or departments.
Should a clinic use a commercial display or a regular TV?
Commercial displays are generally recommended for screens that operate for long hours every day.
They are designed for extended use, remote operation, and consistent performance. A consumer TV may be suitable for a smaller or lower-use installation but may have different warranty and operating limitations.
They are designed for extended use, remote operation, and consistent performance. A consumer TV may be suitable for a smaller or lower-use installation but may have different warranty and operating limitations.
How can waiting room content be made more accessible?
Use large text, clear typography, strong contrast, captions, recognizable icons, and simple layouts that are easy to understand from the seating area.
Position screens to minimize glare and blocked sightlines. Accessibility depends on the design of the content and the physical installation.
Position screens to minimize glare and blocked sightlines. Accessibility depends on the design of the content and the physical installation.
Can multiple clinics or departments be managed from one dashboard?
Yes. Screens can be grouped by location, department, floor, or purpose and managed through one Look CMS account.
A central team can publish organization-wide information while individual clinics or departments manage approved local content.
A central team can publish organization-wide information while individual clinics or departments manage approved local content.
Can we promote local healthcare partners?
A practice can display approved information from trusted local partners or related service providers.
The organization remains responsible for reviewing the content and ensuring that any advertising, referral, or partnership arrangement follows its internal and professional requirements.
The organization remains responsible for reviewing the content and ensuring that any advertising, referral, or partnership arrangement follows its internal and professional requirements.
Do waiting room screens need sound?
Not necessarily. Many healthcare waiting rooms keep screens muted to avoid disturbing patients or competing with reception conversations.
Content should therefore remain understandable without audio by using captions, clear text, strong visuals, and concise messages.
Content should therefore remain understandable without audio by using captions, clear text, strong visuals, and concise messages.
How can digital signage improve the waiting experience?
A well-planned content mix can provide useful information, explain expected next steps, and give patients something relevant to focus on while they wait.
Calm visuals, clear updates, health ed and transparent service info create a more organized, less uncertain waiting experience.
Calm visuals, clear updates, health ed and transparent service info create a more organized, less uncertain waiting experience.
Can Look DS display queue and now-serving information?
Yes. Screens can display ticket numbers, initials, room numbers, clinician availability, or other queue information supplied by the practice.
The information can be updated manually or received from an existing web page, database, or compatible system through an API-based integration.
The information can be updated manually or received from an existing web page, database, or compatible system through an API-based integration.
Should patient names appear on waiting room screens?
Public screens should avoid displaying full names or other identifiable medical information.
Practices can use ticket numbers, initials, room numbers, or another internal identifier when calling patients. The organization remains responsible for deciding what information is appropriate to display in its environment.
Practices can use ticket numbers, initials, room numbers, or another internal identifier when calling patients. The organization remains responsible for deciding what information is appropriate to display in its environment.
Can Look DS connect to our check-in or queue management system?
A connection may be possible if the existing system provides a compatible API, web feed, embed option, or automation method.
The integration must be evaluated individually. Look DS displays the information it receives but does not replace the practice’s check-in, appointment, or queue management software.
The integration must be evaluated individually. Look DS displays the information it receives but does not replace the practice’s check-in, appointment, or queue management software.
Is Look DS HIPAA compliant?
Using digital signage does not automatically ensure that a workflow is HIPAA compliant.
Compliance depends on the displayed content, connected external systems, transferred information, and internal policies. Look DS can operate as a one-way display and should not receive patient records. Practices should also avoid publishing protected health information on public screens.
Compliance depends on the displayed content, connected external systems, transferred information, and internal policies. Look DS can operate as a one-way display and should not receive patient records. Practices should also avoid publishing protected health information on public screens.
What types of healthcare facilities can use waiting room digital signage?
Waiting room digital signage can be used by medical practices, outpatient clinics, dental offices, hospitals, diagnostic centers, urgent care facilities, therapy practices, and multi-location healthcare groups.
A small practice can begin with one reception screen, while a larger organization can manage different content across multiple departments and locations.
A small practice can begin with one reception screen, while a larger organization can manage different content across multiple departments and locations.
Can QR codes link patients to forms or additional information?
Yes. QR codes can direct patients to appointment forms, preparation instructions, feedback surveys, payment pages, a patient portal, or additional health information.
The linked page and any patient data collected through it remain outside Look DS and should be managed through the practice’s approved systems.
The linked page and any patient data collected through it remain outside Look DS and should be managed through the practice’s approved systems.
What should a healthcare organization look for in waiting room digital signage software?
The platform should provide remote content updates, flexible scheduling, screen grouping, user permissions, Offline Playback, device monitoring, and proof-of-play reporting.
Healthcare organizations may also need queue data display, wayfinding, multilingual content, emergency message publishing, interactive web content, and API integration options.
Healthcare organizations may also need queue data display, wayfinding, multilingual content, emergency message publishing, interactive web content, and API integration options.
What screen size works best in a waiting room?
The right size depends on the room dimensions, viewing distance, seating layout, and the amount of information displayed.
Text should be readable from the farthest regular seat. The installation should also account for glare, mounting height, windows, and obstructions.
Text should be readable from the farthest regular seat. The installation should also account for glare, mounting height, windows, and obstructions.
Can we confirm that important content was displayed?
Yes. Playback Analytics can show what content played, on which screens, and when it appeared.
Practices can use these reports to verify that operational notices, patient education, service promotions, and other scheduled messages were delivered.
Practices can use these reports to verify that operational notices, patient education, service promotions, and other scheduled messages were delivered.
Can staff use the same platform for internal communication?
Yes, staff room and back office screens can display shift information, operational notices, training reminders, service standards, and internal announcements.
Guest- and staff-facing screens can have separate playlists and access permissions within the same account – you can achieve these with screen grouping feature.
Guest- and staff-facing screens can have separate playlists and access permissions within the same account – you can achieve these with screen grouping feature.
Can different locations show different content?
Yes. Each location, department, screen group, or individual screen can have its own playlist and schedule.
For example, a dental office can display oral health information while a diagnostic center uses the same account to show preparation instructions and queue updates.
For example, a dental office can display oral health information while a diagnostic center uses the same account to show preparation instructions and queue updates.
Can a clinic promote its services on waiting room screens?
Yes. Practices can promote their own screenings, consultations, preventive services, payment plans, wellness programs, dental hygiene services, or other relevant offerings.
Promotional content should remain appropriate for the healthcare setting and should not overwhelm patient information.
Promotional content should remain appropriate for the healthcare setting and should not overwhelm patient information.
Can content change throughout the day?
Yes. Content can be scheduled by time, date, day of the week, location, or campaign period.
A clinic might display arrival instructions in the morning, seasonal health information during the day, and closing or after-hours guidance near the end of business hours.
A clinic might display arrival instructions in the morning, seasonal health information during the day, and closing or after-hours guidance near the end of business hours.
Does digital signage actually reduce wait times?
Digital signage does not reduce the clinical time required for an appointment.
Providing useful or engaging content and keeping patients informed can make waiting feel more manageable by reducing uncertainty.
Providing useful or engaging content and keeping patients informed can make waiting feel more manageable by reducing uncertainty.
Can digital signage replace the waiting room TV?
Yes, instead of airing an uncontrolled television channel, a practice can create a curated playlist of health information, clinic updates, weather, news, and branded content.
This removes unrelated advertising and gives the organization control over what patients see and hear.
This removes unrelated advertising and gives the organization control over what patients see and hear.
Can content be displayed in multiple languages?
Yes. Practices can create separate content versions for different languages and schedule them for specific screens or locations.
Multilingual content is especially useful for check-in instructions, directions, office policies, and patient preparation information.
Multilingual content is especially useful for check-in instructions, directions, office policies, and patient preparation information.
What happens if the internet connection goes down?
Content that has already been downloaded is stored locally on the media player, allowing scheduled playlists to continue during a temporary connection loss.
Internet access is still required for new updates and certain live data sources. The player reconnects and synchronizes automatically when the connection returns.
Internet access is still required for new updates and certain live data sources. The player reconnects and synchronizes automatically when the connection returns.
What is the best digital signage software for medical waiting rooms?
The best platform should be easy for staff to manage, reliable during business hours, and flexible enough for patient information, queue updates, health education, and multi-location communication.
Look DS provides cloud-based screen management, customizable templates, advanced scheduling, Offline Playback, Playback Analytics, user permissions, dynamic apps, and API integration options. Healthcare organizations can test the platform through a 14-day free trial.
Look DS provides cloud-based screen management, customizable templates, advanced scheduling, Offline Playback, Playback Analytics, user permissions, dynamic apps, and API integration options. Healthcare organizations can test the platform through a 14-day free trial.
Can we use our existing waiting room TV?
In many cases, yes. A compatible display can be converted into a digital signage screen by installing the Look App or connecting a Look HDMI Player through HDMI.
The device’s operating system, condition, resolution, mounting position, and expected daily operating hours should be reviewed first.
The device’s operating system, condition, resolution, mounting position, and expected daily operating hours should be reviewed first.
How much does waiting room digital signage cost?
The total cost depends on the number of screens, existing hardware, media players, software plan, installation work, content creation, and any custom integrations.
A small practice may be able to begin with an existing compatible TV, while a hospital or multi-location clinic may require commercial displays and centralized administration.
A small practice may be able to begin with an existing compatible TV, while a hospital or multi-location clinic may require commercial displays and centralized administration.
Can urgent messages override regular content?
Users can replace scheduled content with closure notices, evacuation instructions, infection-control updates, weather warnings, or other urgent messages.
Look DS should be used as a visual communication channel alongside—not as a replacement for—the facility’s certified alarm, life-safety, or mass-notification systems.
Look DS should be used as a visual communication channel alongside—not as a replacement for—the facility’s certified alarm, life-safety, or mass-notification systems.
Can patients check in through a Look DS screen?
Look DS can display an interactive web page or form on compatible touchscreen hardware.
The actual patient check-in process, identity verification, appointment lookup, and data processing must be handled by the practice’s existing check-in or patient management system.
The actual patient check-in process, identity verification, appointment lookup, and data processing must be handled by the practice’s existing check-in or patient management system.
What problems can digital signage solve in a waiting room?
Digital signage can reduce repetitive questions at reception, make waiting feel less frustrating, explain what patients should do next, and keep visitors informed when schedules or procedures change.
It can also replace generic television content with communication controlled by the practice.
It can also replace generic television content with communication controlled by the practice.
Can digital signage help patients find the right department or room?
Yes. Screens can display floor directories, department listings, room locations, reception instructions, and “you are here” maps.
This is particularly useful in hospitals, multi-floor clinics, diagnostic centers, and facilities with several reception or treatment areas.
This is particularly useful in hospitals, multi-floor clinics, diagnostic centers, and facilities with several reception or treatment areas.
Can we display patient reviews and staff introductions?
Yes. Practices can use approved reviews, staff photos, professional biographies, credentials, and service introductions to help patients become familiar with the care team.
The organization should obtain the necessary permission before displaying patient testimonials or identifiable images.
The organization should obtain the necessary permission before displaying patient testimonials or identifiable images.
Does Look DS provide medical or patient education content?
Look DS provides the tools to create, upload, schedule, and display content.
The healthcare organization is responsible for supplying, reviewing, and approving medical information. Look DS does not clinically validate health education materials or patient instructions.
The healthcare organization is responsible for supplying, reviewing, and approving medical information. Look DS does not clinically validate health education materials or patient instructions.
Tips for waiting room digital signage
