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Vertical digital signage has become popular in various industries due to its unique advantages and eye-catching appeal. This innovative approach to displaying digital content offers companies the opportunity to capture attention, engage customers, and enhance the overall brand experience. In this article, we will explore reasons why vertical digital signage is gaining traction and where it can be effectively used to maximize its impact.
Understanding Vertical Digital Signage
Vertical digital signage refers to the use of screens or displays that are oriented vertically in a portrait mode configuration. Unlike traditional horizontal displays, vertical digital signage offers a taller and more narrow aspect ratio, which makes it ideal for showcasing content that requires a longer vertical space. This display format is commonly found in retail, airports, hotels and restaurants, and corporate environments.
Types of Vertical Digital Signage
Portrait Mode Screens
Portrait mode screens are standalone displays or monitors that are designed to be mounted vertically. They come in various sizes and can be easily integrated into existing spaces. You’ll commonly find them in areas with limited wall space or where a tall and narrow display is desired. Portrait mode screens are versatile and can be strategically placed to capture customers' attention and effectively deliver targeted messages.
Video Walls in Vertical Configuration
Video walls consist of multiple screens arranged in a grid pattern to create a larger display area. When configured in a vertical orientation, video walls can be used to create visually stunning and impactful digital signage installations. This format attracts attention in high-traffic areas in shopping malls, transit stations, and event venues.
Vertical Kiosks and Totems
Vertical kiosks and totems are freestanding structures that house a display screen. These self-contained units are interactive and can provide a wide range of functionalities, such as wayfinding, product information, and self-service options.
Led and LCD screens
Both LED and LCD screens can be utilized for vertical digital signage. LED screens offer vibrant colors, high brightness, and excellent visibility which makes them suitable for outdoor and large-scale installations. LCD screens, on the other hand, are thinner and lighter and suitable for indoor vertical display needs.
Projection displays
Projection displays use projectors to create large-scale vertical displays on walls or floors. They can be interactive and are often used in museums, theaters, and entertainment venues to create immersive experiences. Projection displays offer businesses flexibility in terms of screen size and placement where they can adapt the signage to their specific needs.
Why Use Vertical Digital Signage?
Maximizing Space Utilization
Vertical displays are an excellent choice for businesses with limited wall space or areas where horizontal displays may be impractical. Vertical orientation can help companies use the available space to capture customers' attention in areas with high foot traffic. It is particularly beneficial in crowded environments such as retail stores, where every inch of display space matters.
Enhanced Visibility and Impact
Studies have shown that people usually scan their surroundings in an up-and-down motion, which makes vertical displays a natural fit for delivering information more intuitively and engagingly. They tend to stand out more prominently in crowded environments, making them ideal for advertising, wayfinding, and brand promotion.
Tailored Content Delivery
Vertical screens can incorporate interactive features like touch screens or QR codes to encourage viewer engagement and participation. The elements enable viewers to interact with personalized content based on their past purchases or browsing history, access additional information, make selections, and provide feedback.
Where to Utilize Vertical Digital Signage
Retail Environments
In retail, where the shopping experience is the differentiator, vertical displays can be strategically placed throughout the store to provide information on promotions, discounts, and new arrivals. Study found that 19% of consumers end up making impulsive purchases due to digital displays. By attracting customer attention with visually appealing content, retailers can drive sales and create an engaging environment.
H&M, a global fashion retailer, uses vertical digital signage to feature fashion trends, styling tips, and promotional campaigns. The biggest H&M store in Times Square has a voice interactive mirror that acts as a virtual assistant for providing customers with various functions such as taking selfies and receiving fashion inspirations.
Corporate Lobbies and Offices
Vertical digital signage is commonly used in corporate environments to optimize visitor check-in processes and create a positive experience for guests. This helps organizations reduce their reliance on traditional paper-based methods. Visitors can easily interact with the vertical displays, following on-screen instructions to complete the check-in procedure efficiently.
Google has installed over 750 purpose-designed visitor check-in displays across its global headquarters since 2012. These devices are specifically tailored to meet Google's objectives of providing a straightforward and enjoyable experience for visitors. The visitor check-in displays are deployed in 52 countries and have checked in over 5 million visitors, handling over 6000 visitors every 24 hours.
Transportation Hubs
Transportation hubs such as airports, train stations, and bus terminals are ideal locations for vertical digital signage due to the high volume of foot traffic. These displays can serve multiple purposes, including wayfinding, advertising, and providing real-time travel information. For instance, vertical digital signage can be placed near departure gates to display flight information, gate changes, and boarding announcements. This helps travelers navigate the terminal easily and stay informed about their flights.
One example of an airport using vertical digital posters is Singapore Changi Airport. Throughout its terminals, Changi Airport uses these displays to provide real-time flight information, guide passengers to facilities and services, and showcase promotions from retail and dining establishments. These digital signs streamline navigation, enhance the passenger experience, and offer dynamic information in compact formats.
Hospitality and Entertainment Venues
Vertical displays serve as digital concierges at lobbies by offering personalized recommendations and displaying information on amenities, events, and local attractions. They also aid in navigating meeting spaces by showing real-time schedules and room availability. In some hotels, these displays are used to transform the atmosphere and visual impact for visitors.
The Cosmopolitan of Las Vegas hotel has redefined its hotel lobby experience through an innovative digital art installation. Combining architecture, contemporary art, and technology, the lobby features eight 15-foot digital columns and a panel spanning the length of the front desk. These displays continuously showcase a curated library of digital art, creating an immersive and dynamic environment for guests.
In entertainment venues, such as theaters and concert halls, vertical digital signage promotes upcoming events and shows dynamic visuals, ticket information, and artist highlights to boost ticket sales. It also provides showtimes, movie trailers, and concession menus to enhance the movie-watching experience.
Making Your TV Vertical with Look Digital Signage
Converting Commercial-Grade TVs With Look CMS Platform
To convert your commercial-grade TV into vertical digital signage with the help of Look CMS, you need to ensure that it is allowed to be rotated into a vertical orientation and has a compatible operating system on board. With that in place, just link the TV to the CMS by installing the Look app on it. Look Сontent Manager gives you an opportunity to rotate your display orientation in the Screen settings as well as to prepare and adjust the vertical layout for your playback scenario.
If your screen doesn’t support vertical orientation (for example, you may have this limitation with Android TV or Google TV platforms), there is another option to make your signage vertical with the help of Look DS service. You can use our affordable hardware media players for that purpose. Just plug it into the HDMI input of your TV and you’ll get the capability to rotate your display orientation at your choice.
Conclusion
Vertical digital signage is a powerful tool that can transform the way companies interact with their target audience. Its visual appeal and dynamics attract customers, while its ability to convey targeted messages increases client engagement and drives sales.
With the right software solution, you can unlock the full potential of your vertical digital signage and stay ahead in today's competitive market. So, why wait? Sign up for a free 14-day trial period and explore all the features of Look digital signage software without limitations.
