These days, the modern advertising market develops at the velocity of sound. It means that if you want your investment in the advertisement to pay off in shades, you need to use the latest technological achievements. If you are engaged in the world of advertisement, you definitely have already thought about the possibility to implement digital signage into the development of your business. However, even if you think about this, you will wonder if this investment will be worth your money and bring a positive result.
Our goal is to explain to you what digital signage is, find out the benefits of advertising display software and determine whether this advertising method pays off.
What is digital signage?
This is a definite type of digital display, which is used with the aim to promote a new product. These days, such advertising method is widely used among those manufacturers who want to advertise their new product and push up sales. You will definitely find this type of signage in hotels, restaurants, airports, railway stations, department stores, buses, etc. This list is longer because such advertising displays are really popular.
It is not difficult to leap to a conclusion that if you see digital signage almost everywhere, it means that it works! Moreover, we can make a conclusion that the time-honored print advertising is gradually falling into oblivion. Fast food restaurants substitute printed menus with digital board menus, traditional outdoor billboards are substituted with digital led screens and so on.
What to expect from the digital signage software?
Now, let’s analyze what benefits you (as the owner of any business in any industry) will get. Take a look at all these benefits and probably you will finally forget about the print advertising.
1. Reduced Costs
The average cost of this form of advertising is definitely lower as compared to the print advertising. First, you just need to get down cash into LCD or LED screens and the creation of the promotional content and that is all! Within a given period, you will obtain the positive result. Bear in mind that print advertising requires investment on a regular basis.
2. Customer Capture
Statistically, digital signage solutions catch the attention of the audience much better as compared to the time-honored advertising methods like TV or radio. The correct and, at the same time, catching online video enables advertisers to find their targeted audience faster.
3. Web Connectivity
All digital screens are connected to the Internet. This feature offers the opportunities for making the promotional material more interesting. You can easily update the digital signs when you want and schedule it how you need. Besides, you can also use different types of content (images, videos, HTML5, video streams, RSS feeds and etc.). If you wish to update the price per your services, you can easily do it, being anywhere in the world.
4. Influence on Purchase Decisions
In most instances, people make a decision to obtain one or another product being in the store. Digital signage can help you over persuade the customer that your product is better. An ideal combination of a professional promotional material, video and images will definitely influence the decision of a potential customer to purchase this product.
5. Announce the Emergency Messages in a Real-Time Mode
Except for the advertising content, you will also be able to post emergency messages. Digital signage allows you to do this in a matter of seconds. There is no need to wait for several hours until these messages will be approved and published by other methods of advertising.
6. The Capability to Display Calendars and Upcoming Events
The users will always be informed about any upcoming event, some schedules, date and time.
7. The Best Place to Showcase Your Work
It is a well-known fact that users tend to believe only those companies that can show the results of their work. For instance, you are the owner of a custom-built furniture firm. Digital signage use will help you showcase your work and persuade the customer that your services can comply with their demands.
As you see, digital signage entered the modern advertising market and fixed its position there. Taking into account a number of benefits, this form of advertising is the best method to create a really effective advertisement.