For those who like to have their digital signage displays running in the background, you may wonder, why bother with a strategy? Also, it is your party, so have fun. How would you communicate with your consumers without using digital signage? There is a good chance that the first thing customers see when they walk into your business, office, or showroom is your digital signage.
Research backs this up!
You may be surprised to learn that 29.5% of consumers rely on digital menus when purchasing. More people are exposed to digital media in public places than are on the Internet or Facebook. You may be surprised to learn that eight out of every ten clients visit a business after being drawn in by a digital sign.
The use of digital signage to develop an identity and a communication plan that genuinely allows firms to talk to their consumers is all around you. If you want to convince the management of your firm that digital signage is the new social media, here is the best advice:
Digital signage is becoming popular
Digital signage is the fastest-growing technology area in the professional AV industry, and this trend will continue for many years to come. Experts forecast more than 8% yearly growth in digital signage income by 2023. Adding digital signage to your marketing plan now is the best moment to take advantage of the market's development.
Digital displays are more widely utilized, but they are also becoming cheaper. High-quality LCDs may now be purchased for as little as $200, making digital signage more accessible to businesses of all sizes. It only makes sense to provide digital signage to your consumers while you are pitching other pro AV systems, particularly as costs continue to decrease and the technology becomes more affordable for everyone.
Helps in attracting new customers
Customers interested in your product or service are more likely to buy from you. Research shows that digital displays grab 400% more views than static displays to catch customers' attention. Around 80% of customers said they attended a business due to a digital sign's intrigue and curiosity. It is essential to place these signs in high-traffic places in busy malls or public spaces, which may help many companies, including retail shops, restaurants, banks and healthcare providers. Displaying current deals and promotions on a sleek digital standee near the storefront, for example, may pull customers in with high-impact images and dynamic, eye-catching video.
Quality and perception
Without having to put up a giant billboard proclaiming, "Look how awesome we are," digital signage allows you to communicate your brand values to your consumers. As a first step, it displays a degree of commitment. The cost of digital signage systems has dropped significantly in the last several years. Despite this, they are still used to denote high quality.
More than two-thirds of customers (68%) feel that digital signage reflects the quality of a store's goods or services. Every shopping mall in the world now has a visual display. In-store and out-of-store digital signage has been implemented by major retail companies, including Hollister, Victoria's Secret, Nike, Tommy Hilfiger, Apple and even Primark (the UK equivalent of Forever 21).
As a bonus, the signage itself may become a topic of conversation. Seventy-five percent of shoppers said they had recommended a business to a friend based only on the appearance of its signage. It is a massive door opener!
Accomplish and surpass customer expectations
As a company owner, you want to keep your customers updated on what you are doing and how you are doing it, and digital signage may help you accomplish just that. There is a strong chance that digital signage may soon converse with clients through their mobile devices.
You can meet, if not exceed customer expectations, by presenting material to them in a whole new manner that necessitates their participation and provides them with an exceptional user experience.
If you want to achieve client expectations, digital and mobile may work together. A US-based study by the Pew Research Center indicated that 58% of phone users used them to get suggestions, reviews or pricing comparisons from digital signs.
Digital signage provides something for everyone
The adaptability of digital signage is what makes it so appealing. Large-scale video walls with extensive software capabilities are only one example of the wide variety of options available. There are consumers now in practically every industry conceivable. It includes everything from retail to hospitality, healthcare, financial services, and public (including government agencies and educational institutions).
It doesn't matter what sort of clients make up your base if you use digital signage for any of these sectors since it may provide considerable advantages in any case. It allows you to use digital signage in several ways to achieve a wide range of objectives.
When it comes to promoting sales and improving customer service, your retail consumers may need digital signage from your company. Healthcare and financial clients may also install a digital sign as an "infotainment" device to reduce perceived wait time. Consider how digital signage may assist each of your clients when you deal with them; you might be amazed at how easily you locate a niche within each industry.
Allows reaching and engaging customers in new ways
Digital signage is one kind of marketing and advertising that may grab and hold customers' attention despite being bombarded with other forms of marketing and advertising. Seventy-five percent of customers say they have recently seen a digital billboard. Companies may use this advantage to attract consumers' attention and keep them interested.
This is all the information you need to know about employing digital signage in your marketing plan. It is an easy step-by-step method, notwithstanding the need for early experimentation. But if you create objectives, identify your audience, and measure your campaigns effectively, the outcomes will be better than you expected. Once you have your digital signage solution up and running, you will realize how much of a plus it is to your business. It can be everything you have wanted to get ahead of the competition.