🛒 SUPERMARKET & MALL DIGITAL SIGNAGE

Digital Signage for Supermarkets & Malls

Aisle offers, mall directories and paid tenant ads stay up to date, and you manage them all in one place. Look DS runs supermarket and shopping mall screens from a single cloud CMS. You schedule a campaign, publish it from the browser and later check the report of what really played.

Aisles, atrium and directories in one account

Supermarket, food court and mall concourse screens run from the same dashboard.

A playback record for every ad slot

Per-screen reports list the date, time and content name of each tenant spot.

Directories visitors can tap through

Shoppers tap for store lists and floor maps, and then the screen goes back to its loop.
Black Friday 50% off promotion screen above a shopping mall atrium
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  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

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Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

One platform for supermarket aisles and shopping mall concourses

Supermarket and shopping mall digital signage puts promotions, prices, store directories, menus and paid advertising on every connected screen, from the grocery aisles to the mall atrium, and keeps the lot in one cloud CMS.
Say the supermarket team wants this week's offers live from Thursday until Sunday night: they set it once. Mall marketing works in the same account with directories, event screens and tenant ad loops, and each gets its own layout and playlist. Head office looks after the brand, while local teams keep their store or zone up to date.

Sound familiar?

    • A red cross inside a black circle

      Weekly offers need updating every week

    • A red cross inside a black circle

      Tenants want proof their campaign ran

    • A red cross inside a black circle

      Directory maps fall behind when tenants move

    • A red cross inside a black circle

      Food court prices keep changing

Generic stock promo video overlay playing over a supermarket promotion screen Black USB flash drive with 4 GB storage capacity

What you get with Look

    • Offers that start and end on schedule

    • A per-screen report for every ad slot

    • Directories you update from a browser

    • Three roles to split who can publish

Clean supermarket promotion screen without the video overlay Green shield icon with a white check mark
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From one checkout screen to an entire shopping center

Connect a player, build a playlist and publish. The same three steps run a single queue screen in a supermarket or every directory, atrium and food court display in a mall.

  • Connect your screens

    Install the Look App on a compatible display or plug in the Look HDMI Player, then pair each screen with the 6-digit device code it shows.

  • Build playlists for each area

    Group offers, menus, directory scenes and tenant ads into playlists, then schedule each one around the trading hours of that store or mall zone.

  • Publish by tag and check what ran

    Tag screens by store, floor or zone and publish once to that group. Playback reports then show which content ran on each screen and when.
Freshly Baked Treats bakery counter menu screen with a croissant and pie combo Milk is on sale this week promotion screen with 15% off Laptop with the Look content editor showing a media library of mall and supermarket promotions

Where digital signage goes in supermarkets and shopping malls

A shopper at the end cap, a visitor at the directory and a diner in the food court need different screens. Look runs all of them from one account, with a separate layout, playlist and schedule for each area of the store or shopping center.

Entrances and exterior screens

Make the first impression before the door.
Entrance screens, storefront LED and roadside pylons show the week's supermarket offers, new tenant openings, event dates and opening hours to people arriving by car or on foot.
Schedule the morning offer, the lunchtime food court push and late-opening hours in advance, and each one appears on its own timetable.
Best for: Weekly offers, tenant openings, event dates, opening hours, seasonal campaigns

Atrium and common areas

Make your biggest screen the one people remember.
The big LED wall in the atrium mixes brand campaigns, event countdowns and the mall's social feed, and fills the gaps between paid spots with ambient or digital-art loops all day.
Screens in corridors and elevator lobbies can be sold as ad loops to tenants and outside brands, and every slot comes with a playback report for that screen.
Best for: Brand campaigns, tenant advertising, event countdowns, social feeds, digital art

Directories and wayfinding kiosks

Help visitors find the store they came for.
Put a portrait touch screen next to the escalators and visitors can browse stores by floor or category. One tap brings up a map with directions, and if nobody touches it for a while, the kiosk goes back to its promo loop.
If a tenant moves or closes, you only edit the scene once. Visitors can scan a QR code to take the map with them on their phone.
Best for: Store directory, floor maps, store lists by category, opening hours, QR to mobile map

Food court and in-store cafés

Menus that change with the time of day.
Put the breakfast, lunch and dinner boards for each food court outlet or supermarket café in one playlist, and they switch automatically at the hours you set.
A split layout keeps the menu, a combo offer and the Wi-Fi QR code on screen at the same time, and a price edited once reaches every board carrying it.
Best for: Dayparted menus, combo offers, prices, allergen notes, Wi-Fi QR code

Aisles, end caps and fresh counters

Put the offer next to the product.
Small screens on end caps and shelf edges carry the week's deals, supplier-funded brand spots and product details at the moment of choice. At the deli, bakery and fish counters they show today's specials and recipe videos.
Set an end date on each offer and it disappears from every aisle screen by itself when the time comes.
Best for: Weekly deals, supplier promotions, product details, recipe videos, counter specials

Checkout lanes and customer service

Turn checkout time into a useful touchpoint.
Queue screens show loyalty sign-up QR codes, next week's offers, click-and-collect instructions and store notices while shoppers wait to pay.
The customer service desk can carry returns information, gift card offers and your live Google review score, on a schedule that changes through the trading day.
Best for: Loyalty QR codes, upcoming offers, click-and-collect, service information, reviews

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage Androidgoogle-tvLinuxOS Fire Amazon macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
Our experience with Look has been nothing but amazing. Customer service is excellent, and the product works perfectly. It's remarkable and I wouldn't go with any other company.
Casey Lore
Coziahr Harley-Davidson
United States flag
With Look we can upload content and publish it within seconds and also customize screens for each of the branches. It is incredibly user-friendly and so easy-to-use, thus it's amazing to work with.
Corrie Wright
Railway Furnishers
South Africa flag
During these 3 years that we have used Look in our clients' stores and offices, it has been a fundamental tool that complements the hardware that we sell. Look customer service is of the highest quality. It gives us guarantees of satisfaction our customers deserve.
Roberto Vergara
Altatech
Chile flag
60 000+
Screens
11 000+
Users
120+
Countries

Key features

What should you look for in supermarket and shopping mall digital signage software?

A supermarket or mall usually has three kinds of screens running side by side: shelf-edge offers with an expiry date, directories people tap through and ad slots that tenants pay for. Your software needs to schedule all three, show what played and let you decide who can publish.
Here's what matters most for supermarkets and shopping centers:

Free templates

Templates for weekly offers, food court menus and mall events

Save your logo, brand colors and fonts in Assets, then use them on any template right in the browser editor. The free library has what supermarket and mall screens show most often, like weekly offer boards, flash sales, loyalty sign-up slides, food court menus, wayfinding screens and seasonal event campaigns. Just add your prices and dates, then schedule and publish.
Black Friday 50% off promotion template with green sneakersDrink Soda promotion template with a bottle and glassesMilk is on sale this week promotion template
Drink Soda promotion template with a bottle and glassesMilk is on sale this week promotion templateGet 20% Off All Diamond Rings jewelry tenant ad template
Milk is on sale this week promotion templateGet 20% Off All Diamond Rings jewelry tenant ad templateSunglasses Madness fashion tenant ad template
Get 20% Off All Diamond Rings jewelry tenant ad templateSunglasses Madness fashion tenant ad templateComfort You Can Afford furniture tenant ad template
Sunglasses Madness fashion tenant ad templateComfort You Can Afford furniture tenant ad templateContinental 80 Vegan Shoes footwear tenant ad template
Comfort You Can Afford furniture tenant ad templateContinental 80 Vegan Shoes footwear tenant ad templateEarbud Specials electronics promotion template with 50% off
Continental 80 Vegan Shoes footwear tenant ad templateEarbud Specials electronics promotion template with 50% offBlack Friday 50% off promotion template with green sneakers
Earbud Specials electronics promotion template with 50% offBlack Friday 50% off promotion template with green sneakersDrink Soda promotion template with a bottle and glasses
Try for free Browse templates

Built-in apps

Apps that keep supermarket and mall screens current

You add an app to a playlist the same way as any other item, and while the screen is online it keeps forecasts, review scores and social feeds up to date on its own. An app can fill the whole screen or sit in one zone of a split layout next to your scheduled offers and cached media.
Geckoboard App for Digital Signage
Countdown timer
Flight Schedule
Weather
Facebook Video
Instagram
Google Review
Clocks
Try for free Browse all apps

Related digital signage solutions

Other places our customers run screens, and the industries next door.
RetailStore promos, pricing and campaigns on every screenGrocery storesFresh pricing, offers and checkout screensPet storesProduct guides and seasonal offersIndoor advertisingIn-store networks sold to brandsDOOH advertisingOutdoor campaigns with proof of playDigital menu boardsMenus and prices that change on schedule
Tips & Guides

Supermarket & mall digital signage resources

    Frequently asked questions about supermarket and shopping mall digital signage

    What is digital signage for supermarkets and shopping malls?

    Digital signage is a network of screens used to display promotions, prices, menus, directions, advertising, announcements, and other visual content. A typical system includes a display, a media player or compatible smart screen, and a cloud-based content management system such as Look CMS. Content can be uploaded, scheduled, and updated remotely from a web browser.

    What can retail digital signage be used for?

    Retail digital signage is usually used for product promotions, dynamic pricing, digital menu boards, aisle navigation, checkout messaging, store directories, event announcements, tenant advertising, video walls, and interactive kiosks. Different screens can display different content depending on their location, purpose, audience, or time of day.

    How can supermarkets use digital signage?

    Supermarkets can use digital signage to promote special offers, highlight high-margin products, display prices, support seasonal campaigns, reduce perceived waiting time, and direct customers to specific departments. Screens can be installed at entrances, checkout areas, service counters, deli sections, bakery counters, aisles, end caps, and refrigerated zones.

    How can shopping malls use digital signage?

    Shopping malls can use digital signage for wayfinding, interactive directories, tenant promotions, events, opening hours, food court menu boards, entertainment, safety information, and digital out-of-home advertising. The same platform can manage screens in entrances, atriums, retail corridors, elevators, escalators, food courts, parking areas, storefronts, and exterior zones.

    Can I use my existing hardware?

    Yes. In many cases, existing TVs, commercial displays, tablets, or LED screens can be connected to Look. Install the Look App on an OS-supported smart display or connect a Look Player to a screen with an HDMI port. The setup depends on the screen model, OS, installation environment, and operating hours.

    What hardware do I need?

    A basic digital signage setup requires a display, media player or compatible system-on-chip screen, an internet connection, and digital signage software. Commercial environments may also require mounting hardware, protective enclosures, cooling, high-brightness displays, touch functionality, or weather-resistant equipment.

    Should I use LCD or LED displays?

    Commercial LCDs are generally suitable for indoor applications viewed from a short distance, including menu boards, directories, kiosks, checkout screens, and promotional displays. Direct-view LED is commonly used for large video walls, atrium installations, architectural displays, storefronts, and exterior signage. For LED installations, pixel pitch should be selected according to viewing distance. Brightness, measured in nits, is particularly important for displays exposed to daylight, while resolution should match the screen size and expected viewing distance.

    Can Look manage exterior mall signs and roadside displays?

    Look can manage content on compatible exterior displays, including entrance pylons, digital totems, roadside marquees, storefront LED screens, and outdoor video walls. These screens can promote tenants, events, opening hours, seasonal campaigns, and the shopping center itself. Outdoor hardware should have sufficient brightness, weather protection, ventilation, and a reliable power and network connection.

    Can I manage screens across multiple stores or mall zones?

    Yes. Look CMS allows you to group screens by store, city, region, department, floor, function, or audience. A central marketing team can launch a campaign across every location, while local teams update authorized screens with store-specific information. Within a shopping mall, entrances, food courts, luxury retail areas, common spaces, and exterior displays can each have separate playlists and schedules.

    Can different screens show different content?

    Yes. Each screen or screen group can have its own playlist, schedule, layout, and content strategy. For example, an entrance screen can promote a seasonal campaign, a directory can display wayfinding information, food court screens can show menus, and checkout screens can display loyalty offers or useful information.

    Can content change automatically throughout the day?

    Yes. Smart scheduling allows content to change based on time, date, day of the week, location, or campaign period. A supermarket can promote breakfast products in the morning, lunch offers in the afternoon, and dinner items in the evening. A mall can schedule event content, tenant advertising, opening-hour information, and seasonal campaigns without manually updating every screen.

    Can digital signage integrate with POS or inventory systems?

    Yes. Look supports APIs and integrations that can connect digital signage with POS, inventory, pricing, and other business systems. This can help keep displayed prices aligned with checkout prices, remove unavailable products, update menu items, and trigger promotions based on stock levels or other data. The exact setup depends on the retailer's existing software and the data available through its API.

    Can screens display live and dynamic content?

    Yes. Screens can display dynamic content such as prices, availability, menus, calendars, social media feeds, weather, news, dashboards, queue information, and other data-driven content. Dynamic content reduces manual work and helps keep information accurate across multiple screens and locations.

    Can I measure the results of retail digital signage?

    Yes. Look Playback Analytics shows what content played, on which screens, and at what time. Playback data can be compared with sales, conversions, redemptions, campaign periods, or store performance. Retailers can also run A/B tests and compare different messages, designs, schedules, screen locations, or store groups.

    Can I compare signage performance with footfall and dwell time?

    Yes. Look playback reports can be compared with anonymous footfall, dwell time, or people-counting data collected through external systems already used by the shopping center or retailer. This can help identify which screen locations attract attention, which zones perform best, and whether campaign results change during peak and off-peak hours. Look does not need to store personally identifiable customer information for this type of analysis.

    Can I sell advertising on shopping mall screens?

    Yes. A shopping mall screen network can become an additional advertising channel for tenants, local businesses, and external brands. Operators can sell advertising across the full network or offer campaigns for specific areas, such as entrances, food courts, premium retail corridors, parking zones, or exterior screens. Paid campaigns can run alongside mall-owned content such as wayfinding, events, safety information, and visitor announcements.

    Can I provide proof-of-play reports to advertisers?

    Yes. Look Playback Analytics provides records showing when advertising content played and on which screens. Mall operators can use these reports as proof of campaign delivery for tenants and advertisers. Reports can also support billing, campaign reviews, performance comparisons, and future advertising proposals.

    Can advertising and wayfinding run on the same screen?

    Yes. A screen can be divided into multiple content zones or use a playlist that alternates between advertising, directions, events, and visitor information. This allows the mall to monetize screen time without removing useful content. Different content types can also be assigned different schedules, durations, and screen groups.

    Can digital signage connect visitors to a mall app or loyalty program?

    Yes. Screens can display QR codes that direct visitors to a mall app, loyalty program, mobile map, digital coupon, product page, event registration, booking form, or social media channel. This creates a connection between the physical screen and the visitor's phone, allowing the customer journey to continue after they leave the display or the shopping center.

    How can digital signage help physical stores compete with online shopping?

    Digital signage helps create an in-person experience that online shopping cannot fully reproduce. Large-format visuals, interactive directories, live events, digital art, local promotions, immediate product discovery, and personalized zone content make the physical visit more engaging. Screens can also connect offline visitors with digital services such as mobile maps, loyalty apps, online catalogs, reservations, coupons, and click-and-collect options.

    Can mall screens display digital art and entertainment?

    Yes. Atrium screens, video walls, and large-format displays can show digital art, ambient visuals, branded storytelling, seasonal experiences, live events, and entertainment content. This prevents large screens from becoming repetitive advertising displays and helps turn common areas into more memorable destinations. Content can be changed throughout the day or between advertising campaigns.

    Can Look support interactive kiosks and directories?

    Yes. Look can be used with compatible touchscreens and interactive kiosk setups. Visitors can search for stores, explore maps, find routes, view opening hours, browse promotions, or access other interactive content. The final setup may require a compatible touchscreen, kiosk enclosure, interactive web content, or additional third-party integrations.

    Does digital signage support multiple languages?

    Yes. You can create content in multiple languages, and different language versions can be scheduled for specific locations or audiences. Interactive directories can also include a language selector, which is particularly useful in international shopping centers and tourist areas.

    Can digital signage be made accessible?

    Yes. Accessible content can include large text, high-contrast layouts, clear navigation, captions, readable typography, and simple touchscreen controls. Interactive kiosks can also be designed with wheelchair-accessible controls and interfaces positioned at an appropriate height. Accessibility depends on both the digital content and the physical installation.

    Is Look digital signage secure?

    Look uses encrypted communication and user permissions to help protect the screen network. You can control who can upload content, edit playlists, manage screens, or change company-wide campaigns. This is especially important when local teams, agencies, tenants, and head-office employees all use the same system.

    What happens if the internet connection is lost?

    Look media players cache scheduled content locally. If the internet connection drops, the screens can continue playing previously downloaded content. Once the connection is restored, the player reconnects and downloads any new updates. A connection is still required for remote changes, live data, and new content downloads.

    How quickly can content be updated?

    Content can be updated remotely through the Look CMS web dashboard. An authorized user can upload new media, change a playlist, update a schedule, or publish urgent information without visiting each screen physically. Updates can be sent to one screen, a selected group, an individual store, or the entire network.

    Can emergency or urgent messages be displayed?

    Yes. Authorized users can quickly publish urgent announcements, safety instructions, closures, weather warnings, or other important information across selected screens. Screen groups make it possible to target only the affected store, mall zone, building, city, or region.

    Is digital signage cost-effective for small retailers?

    Yes. A small retailer can start with one or two screens and expand later. Digital signage reduces recurring printing, delivery, and installation costs. It also prevents printed materials from becoming outdated when prices, stock, promotions, or opening hours change. Using an existing compatible screen can further reduce the initial investment.

    How much does retail digital signage cost?

    The total cost depends on the number of screens, display hardware, media players, installation requirements, and software plan. A small installation using existing screens will cost less than a large shopping mall network with video walls, outdoor LED displays, touch kiosks, and custom integrations. Look allows businesses to start with a smaller network and add screens as their requirements grow.

    What should I look for in digital signage software?

    Retail digital signage software should provide: - Centralized screen management; - Content scheduling; - Screen grouping; - Multi-zone layouts; - Offline playback; - User permissions; - Playback analytics; - Remote updates; - Dynamic content support; - POS and API integration options; - Support for different screen types and operating systems. Shopping mall operators may also need interactive wayfinding, advertiser reporting, video wall support, exterior display management, and separate access for tenants or local teams.

    What is the best digital signage software for supermarkets and shopping malls?

    The best platform is one that can manage the full-screen network from a single dashboard while remaining flexible enough for different locations, screen formats, content types, and user roles. Look provides centralized management, scheduling, screen grouping, dynamic content, offline playback, integrations, playback reporting, and support for a wide range of display devices. Businesses can begin with a 14-day free trial before deploying the software across their full retail network.