Storefront digital advertising is a game-changer for businesses. Having eye-catching displays has always been important in retail, but updating traditional displays can be time-consuming and costly. Everything is different with digital signage in stores. Digital signage in retail improves sales and decreases marketing and promotion expenditures by luring window shoppers inside and keeping them there longer.
What is store digital signage?
Digital signage, often TVs, displays information and adverts to store shoppers. Stores without screens would have to rely on placards or employees to provide information to consumers. Digital displays allow stores to showcase their product assortment and convey their desired message elegantly.
Businesses have traditionally used signs and window displays. You can use a digital signage billboard to point the way, show pricing, describe products in detail, and advertise special deals. Signs have a crucial role in retail communication.
Posters, in-store displays, and other analog methods are still widely used by merchants. If a store wants to save time and money on marketing, improve customer relations, and expand its customer base, it may need digital signage.
Storefront digital signage
A storefront is the entryway to a retail store and presents an excellent opportunity for catching the customer's attention. Customers are more likely to purchase at your business if you use storefront digital signage. That's how effective it is. Customers will enter your business if you use a storefront display at the entrance since it shows that you value their time and money.
Reasons why you need a storefront digital sign
Why is digital signage important for a store? There are several ways in which digital signage for stores may help your company succeed. These include:
Improve content's relevance
Not long ago, advertising campaigns lasted for months, whereas only social media lasted for minutes. Now, content quickly becomes obsolete. It requires more than repeating the same message over and over to capture an audience's interest, regardless of the media. All the major brands are competing to be the ones that can temporarily halt a user's scrolling.
Therein lays the key to digital signage's unrivaled success. Digital signage is easy to update, unlike traditional advertising methods like billboards and posters. Almost as easy as posting a new Instagram or Facebook photo. You can make your electronic storefront stand out from the crowd. You have complete control over the material and when it is shown to your audience. It allows you to tailor your content to certain days of the week, update product information as it becomes available, and more.
The retail sector is one of the most socially integrated sectors of the economy. Many consumers' inner fashionista emerges when they use social media like Instagram, Snapchat, Twitter, or Facebook to flaunt their most recent purchases. Seeing their suggestions and postings on a giant screen in front of a business can thrill many customers, even if you're already drowning in social media.
You may expand your online reputation and showcase it to the world in real life with the help of social media applications. Almost half of consumers (44%) say that they have been influenced by social media while purchasing.
Using social media as part of your storefront marketing is a great way to attract new customers and expand your audience on many channels. Moreover, your displays will always display the most up-to-date and relevant information since your social media manager can do their job from anywhere.
In digital billboards, the simplest concepts are often the most effective. For instance, some retailers display a countdown of how many popular items they still have in stock. A good example is the deli that advertised sizzling chickens only to have to put up a "sold out" sign the very same day.
Show customers what they're getting and let them talk for you. Put this teaser on digital signs and display it in the window of your business to increase foot traffic and sales.
It's not cheap to advertise on giant billboards. The only difference is that digital signage is inexpensive. Your digital billboard may be yours for the price of a TV screen and an inexpensive media device like an Amazon Fire TV Stick or a more expensive commercial-grade device.
This is an excellent promotional display to put in front of your shop. Using digital window display screens, you may send as many or as few messages as you desire; the content is entirely up to you. You get to control what and when it is aired rather than being stuck in a time slot between two of your main rivals. It is a fantastic method of transforming the area immediately around your shop into a moving billboard.
Retail digital signage examples
Digital signage is already being used in innovative ways by several major establishments. That implies there are several unique applications from which to draw ideas. These include:
A digitally-inspired Adidas retail outlet
The new Adidas shop on London's Oxford Street is approximately 26,000 square feet and is designed with a digital aesthetic. This shop is completely tech-enabled and allows for customization at every stage; moreover, two virtual "fitting rooms" are available to customers.
In the first changing room, RFID-equipped mirrors identify items in real-time and display relevant data. Customers don't have to leave the area to exchange sizes or request a different shade. The second kind of dressing room provides a more realistic experience by including a large screen that lets the consumer choose a background and see the item being tried on in its natural setting.
Test-before-you-buy at Sephora
Customers are more likely to purchase after trying something out, especially in the beauty industry. Sephora took client feedback into account while developing the digital ModiFace display. This smart digital idea uses virtual try-ons of Sephora cosmetics, which means customers don't need to lug along bulky containers of makeup remover wipes.
Since using ModiFace, Sephora has seen a significant decrease in product returns and exchanges, and its pop-up boutiques inside bigger retail locations have seen increased foot traffic.
The convenience of shopping at Nordstrom
Using digital signs, Nordstrom has made finding the right pair of pants much more bearable. Their "Digital Denim Doctor" display guides customers through the selection process using 360-degree photography, smart programming, and filters. You won't have to waste time perusing hundreds of pairs of jeans since the screen will suggest the most suitable pair based on your measurements, daily activities and fabric preferences.
The digital signage displayed on your storefront is just the beginning of the positive effects it will have on your company and its customers. Digital signage at your company's door can create a positive first impression, but the digital experience must continue after people enter the store. If you do this, you can boost revenue, raise brand recognition, and expand consumer loyalty. Using Look DS, you can manage whatever content you use for your storefront digital signage.