Digital signage for every area of the event
A registration desk, a session room door and an expo aisle each catch an attendee at a different moment. Look runs them from one account, so every area keeps its own content, its own schedule and its own publishing rights.
Entrance and registration
Get attendees through the door without them asking.
Door screens answer what everyone asks on arrival — which desk to join, where badges are picked up for their ticket type, a QR code straight to the check-in page, coat check, Wi-Fi, and what time the first session starts.
Split the screen into zones and the welcome message, a doors countdown and the day's notices all sit there together, so nobody leaves the queue to go and ask.
Best for: Check-in instructions, badge pickup, QR to the check-in page, coat check and Wi-Fi, doors countdown
Session rooms and stages
Keep every room on the right session.
A screen outside each room shows what is on now, what follows and when the doors open. Inside, stage displays carry holding slides, speaker names and house notices between talks.
Keynote overruns? Edit the schedule in the CMS and republish. The door screens concerned pick up the new times, and room information stays right across the venue.
Best for: Now and next, speaker names, room changes, holding slides, house notices
Exhibition floor and booths
Let exhibitors fill their screen from their own office.
Product loops, demo videos and pricing come off the same CMS, so exhibitors ship files rather than freight. Each stand gets a screen tag and a playlist of its own.
Aisle screens carry the exhibitor directory, booth numbers and the demo schedule, and can be republished as the floor plan shifts during setup.
Best for: Exhibitor directory, booth numbers, product loops, demo schedules, booth branding
Concourses and wayfinding
Move a crowd without printing another arrow.
Concourse and corridor screens carry the floor directory and directional signage — which way to hall two, the keynote room, registration, the coat check, the exit — plus the transport and weather panel people check on the way out.
Cached images and video hold those boards up, even with a full hall hammering the venue network.
Best for: Floor directories, directional signage, hall maps, transport and weather, exit routing
Catering, lounges and networking
Fill the dead time between sessions.
In the catering hall and the lounges, screens carry serving times, menus with dietary notes and the networking schedule — plus the social wall that turns a coffee break into the bit of the day people post about.
Put a Wi-Fi QR code beside the coffee line and people connect on the spot, instead of queueing at the help desk to ask.
Best for: Serving times, menus and dietary notes, social walls, Wi-Fi QR, networking schedule
Sponsor and outdoor screens
Sell the slot, then show what ran.
Sponsor loops, headline partner branding and paid ad slots run on large-format and outdoor displays on the dates that were sold, because the start and end date sit on the content item itself.
When the campaign closes, playback statistics show how often each sponsor's content played, on which screens and for how long.
Best for: Sponsor loops, partner branding, dated ad slots, outdoor and large-format, playback reports
