How digital signage works

Look Digital Signage software enables event organizers to quickly and cost-effectively update their event signage content.
  • Content

    Create content

    Log in and use the intuitive interface with free templates to create your content with ease
  • Schedule

    Playlist and schedule

    Utilize smart scheduling for seamless transitions between announcements, ads, or presentations
  • Playlists

    Start playing

    Get your message across your entire display network in just one click for instant playback
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Free digital signage templates
for events

Accomplish limitless possibilities with Look DS free templates for your event digital signage. Utilize business options or seasonal formats, such as Valentine's, Christmas, or Halloween, shaping your event into the brilliance your visitors will love. Try them today!
fly-cards2fly-cardscorporate template

Success stories

Hear from our delighted customers! Check out their inspiring quotes about how our service has transformed their digital signage implementations.
4.9
5
60 000+
Screens
11 000+
Users
120+
Countries

Frequently asked questions

Can I show a live social media wall from the event hashtag?

Yes. Look can pull in social feeds and other live event data alongside schedules, announcements, or sponsor content, and connects to other tools through its API and Zapier. The social wall itself can sit in just one zone of a multi-zone screen. Because live feeds need a connection, it is worth having a cached playlist on standby for venues with unreliable networks.

How fast can I set up screens the day before an event?

Playlists, schedules, layouts, and screen groups can all be built before reaching the venue; once on site, each display just needs to be connected and paired. From there, publishing content across the whole network takes one click. The physical setup itself, including mounts, cabling, power, and network access, still takes as long as the amount of hardware demands.

Can one dashboard run screens across several venues or a tour?

Yes - a single Look dashboard handles screen groups across halls, venues, cities, or tour stops, and each group can keep its own playlists and schedule. More than 60,000 screens in over 120 countries already run on Look. For a tour specifically, media can be preloaded before the trip, and schedule changes go out from one place the moment each player finds a signal again.

What should I display on screens at a conference?`

Say a keynote runs long and the next session slips by twenty minutes - that is the kind of update a conference screen exists to carry, alongside room changes, speaker details, sponsor messages, the QR code for check-in, and anything safety-related. Look supports multi-zone displays, so the agenda, a live social feed, and a sponsor slot can share one screen, switching automatically as the day moves from session to session or room to room.

How much does digital signage for events cost?

Look Digital Signage costs $13.50 per screen, per month, on annual billing, or $15 per month if paid monthly; annual billing works out about 10% cheaper. Screens, mounts, installation, and rentals are billed separately, so the total is lower if you already own the hardware. A 14-day trial covers up to 2 screens.

Will the screens keep playing if the venue Wi-Fi drops?

If venue Wi-Fi drops, the screens keep going. Content lives on the playback device already, so scheduled videos, images, layouts, and wayfinding do not depend on a live signal to play. What does depend on one, a social feed, a last-minute push, simply pauses until the network is back. Because of that, teams usually load the must-have material onto each player before the doors open rather than counting on the venue's network.

What is digital signage for events?

Digital signage for events runs on a network of screens tied to one CMS, showing schedules, wayfinding, sponsor content, check-in steps, social feeds, and last-minute updates. Nothing needs reprinting or swapping out physical boards - the content updates on its own schedule, whenever it needs to. 

Can I rent screens, or do I need to buy them?

Renting is an option, as long as the rented display can run the Look app or take a media player over HDMI. For a short conference, exhibition, or pop-up lasting two or three days, that is usually simpler than buying. Teams that run events often tend to save money in the long run with their own screens and media players instead of paying setup and rental fees each time.

Can I sell sponsor slots and prove the impressions?

Sponsor slots are easy to sell once the delivery data backs up the claim: Look tracks the screen, the timestamp, and how many times a sponsor's content played. Screen time is not attention, though. A play count tells a sponsor their message showed up on schedule; it says nothing about how many people actually looked up to see it.

How to turn your TV into a digital signage screen

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
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Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
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Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
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