Drive-thru screens for every stop in the lane
A driver passes several screens between the street and the window, viewing each for only a few seconds. Look runs them all from one account, with a dedicated layout, playlist and daypart schedule for every position.
Roadside and lane-entrance sign
Win the turn-in from the street.
A screen at the lot entrance or by the road gets one message only: a signature item, the current limited-time offer or lane hours, in type big enough to read while driving past.
Switch it from the breakfast offer to the lunch combo by schedule, and run a late-night playlist after the dining room closes and only the lane is serving.
Best for: Signature items, LTOs, lane hours, late-night menu, breakfast offer
Pre-sell board
Settle the order before the speaker.
The pre-sell board goes before the order point, where drivers sit in the queue. Show one limited-time offer and two or three combos so customers have made up their minds by the time they reach the speaker.
The Countdown timer app can show the days left on the offer, and the Weather app can sit beside an iced drink or a hot coffee to match the day.
Best for: LTOs, combo meals, upsell items, countdowns, weather-led offers
Order-point menu board
The full lane menu, readable from the car.
At the speaker post, drivers need the whole menu: categories, prices and combo numbers in large type, with only a few items per panel. With a multi-zone layout, the categories stay put while a promo rotates.
Connectivity in the lane can be patchy. If it drops, cached menu images and video keep playing, and once it's back the player syncs the latest version.
Best for: Full menu, item prices, combo numbers, add-ons, dayparted pricing
Double-lane drive-thru
Two order points, one menu.
If you have two order points, both boards must show the same prices and the same LTO at the same time. Otherwise the second lane ends up ordering off an old menu.
Put both screens in one lane group with a tag and publish once. When one lane needs something different, like a mobile-order-only sign, give it its own playlist and leave the other board as it is.
Best for: Menu parity, lane-specific offers, mobile-order lane, combo numbers
Pickup window screen
Use the last few seconds at the window.
At the window the order is already paid, so the screen can sell the next visit: the app, the loyalty program, a dessert to add or tomorrow's breakfast, with a QR code to scan.
Google Reviews or your Instagram feed can run in one zone of the layout while a scheduled promo for the next visit plays in the other.
Best for: App download, loyalty, next-visit offers, QR codes, reviews
Pull-forward and mobile-order bay
Keep waiting drivers informed.
Customers pulled forward for a large order and mobile-order pickups may wait longer in designated bays. A screen tells them where to park and what happens next.
If your ordering system publishes an order-status web page, Embeddable Code can place it in one zone of the screen, next to your own promotional playlist.
Best for: Parking instructions, order-status zone, app offers, brand video
