Delivering up-to-date content to your digital signage has never been easier than using RSS feeds. RSS feeds are a popular way to update your digital signage with the latest news, life hacks, market developments, and healthy living suggestions. The most effective RSS feed for digital signage provides engaging, up-to-the-moment material directly to your target demographic.
The Really Simple Syndication format is as easy to use as its name implies. An RSS aggregator can get up-to-the-minute data from a short URL. RSS allows you to keep your digital signage up to date without manually updating it daily. Signage is only effective if people often see something new and interesting. Billboards and other forms of outdoor advertising have used this strategy for years by including the current time and temperature.
Top RSS Feeds for Your Digital Signage
As a company owner, you understand the importance of connecting with and holding the attention of your target demographic. The recall rate of digital signage is greater than that of conventional signs. Here are some of the best RSS feeds you should consider for your business:
News and Current Affairs
Informing your target audience on current affairs grabs their attention and keeps them occupied. News sites are especially useful in different sectors, including government offices, restaurants, and hospitals. Here are some RSS feeds you can use for news and current affairs:
- BBC News
BBC justifiably holds as one of the top global news organizations. BBC is the primary trendsetter in modern news journalism, with a global readership of approximately 280 million homes. Using the right digital signage software, you can flood your displays with aesthetically pleasing content from the BBC. For instance, Look DS service has the BBC News app where you can choose the appropriate topical division, such as "education & family," "health," "politics and business," and "font size," and then "save" and share your freshly made work on either full screen or a customized area of the display.
- CNN Breaking News
Regarding international news coverage, CNN is often recognized as a frontrunner. Take advantage of the chance to add CNN's credibility and boost your display network's value at no cost. You may customize the news feed by selecting a location, a category, the number of items to show at once, the size of the text, and the color scheme. Finally, drag and drop your new creation into your playlist or create a new screen. Considering Look DS has the CNN News app, it gets even easier.
- Reuters Top News
Reuters Top News updates global events, politics, business, and more. The feeds are a valuable resource for your digital signage, helping your audience stay informed by offering concise and up-to-date summaries. Whether breaking news or in-depth reports, Reuters Top News delivers timely information straight to your screens.
Technology and Innovation
RSS feeds can play a crucial role in ensuring timeliness and effectiveness of business information distribution in the corporate sector. Here are some engaging technology and innovative RSS feeds that your business can profit from:
TechCrunch is the go-to destination for the latest "business technologies," with features including in-depth product evaluations and news coverage. It is an excellent RSS feed for capturing your audience's attention.
Wired is your indispensable roadmap for the future, bringing you WIRED's perspective on the nexus of technology, science, business, and culture. You can also display the latest AI news with the Wired RSS feed.
- The Verge
The Verge is awesome because it combines education with cutting-edge innovation and sci-fi with pop culture.
Consider the following for entertainment RSS feeds:
- Entertainment Weekly
Entertainment Weekly provides the entertainment. Its unrivaled access to Hollywood's most creative thinkers and interesting figures will keep your audience up to date on pop culture.
- E! Online
The entertainment, pop culture, and lifestyle content on E! is unlike anything else on the web. This feed provides the latest news as it happens, in-depth interviews with celebrities, live coverage from the red carpet, TV recaps and spoilers, fashion advice, and more. It provides eye-catching content for your digital signage displays.
Variety is the go-to publication for breaking celebrity and music news. Since its inception in 1905, Variety has been the go-to source for entertainment industry heavy hitters looking for the latest film, TV, music, and theater news and commentary. It's an excellent addition to your RSS feeds.
Travel and Adventure
You can use RSS feeds to display cognitive information and attractive videos from all over the world. When it comes to travel and adventure, hotels and travel agencies should pay attention to the following RSS feeds:
- National Geographic Travel
Motivating people to think about the planet's future! When planning a trip that combines science, discovery, and adventure, go no farther than National Geographic Travel. This RSS feed takes your viewers beyond the bounds of possibility by providing access to cutting-edge science, photography, journalism, and filmmaking.
- Lonely Planet
With the insider advice, motivational traveler tales, and professional counsel this RSS feed provides, you can help your viewers find incredible travel experiences. It discusses ecotourism, ecological travel, cheap travel, budget travel, travel gear and technology, luxury travel, and traveling alone.
- Travel + Leisure
This RSS feed allows you to display travel reviews, news, guides, and related trip ideas. It's an excellent way to capture attention if your audience is into traveling.
Health and Wellness
Consider the following health and wellness digital signage screens:
This health and medical website is well-organized and simple, giving users the knowledge they need to make informed decisions. You may learn the fundamentals of a medical issue using interactive maps and videos. Get your daily dose of Healthline news by subscribing to this RSS feed.
WebMD is your one-stop shop for health news. It includes articles on healthy living, medications and supplements, common medical problems, pregnancies, and families, making it a perfect RSS feed for healthcare digital signage. WebMD is an invaluable resource for anyone in need of health information, methods for self-care, and emotional and practical assistance.
This feed contains articles on relationships, parenthood, relationships, home, social good, mindfulness, and health. Mindbodygreen is a media company whose mission is to help its readers live healthier, happier, and more fulfilled lives by providing information and tools in five key areas: mind, body, spirit, heart, and environment.
Business and Finance
Here are some of the best business and finance feeds:
- Forbes - Business
Forbes is a worldwide media conglomerate that covers topics such as finance, technology, business, administration, and entrepreneurship. Many top executives rely on Forbes, a leading source of business news and analysis because it provides them with up-to-the-minute information, insightful commentary, useful resources, and a supportive community. It is the perfect RSS feed, especially for digital signage in banks.
- Bloomberg Markets
Bloomberg is a global business and financial news provider of statistics, analysis, and video, including Businessweek and Bloomberg News coverage. Anyone interested in business and finance will find this RSS feed pretty useful.
This RSS feed allows your audience to discover the most recent happenings in the business world as they occur. Entrepreneur encourages, educates, and recognizes business owners. To help you create and expand your company, it provides you with actionable advice, useful resources, and the latest industry news.
How to Integrate RSS Feeds into Your Digital Signage
Integrating RSS feeds into your digital signage is straightforward, especially with Look DS. For instance, if you'd like to display a for example news feed, you only need to search it using your usual search engine. Copy the link once you find the site stream, proceed to the Look Content Manager, and find RSS in the apps section. Click on it, paste the link you copied into the open settings' corresponding field, and the preview will appear immediately. You can design the theme color, determine the font size, and then send it to display. Depending on your preference, you can do this in full-screen mode or one of the screen areas.
Benefits of Using Top RSS Feeds on Your Digital Signage
RSS feeds offer many benefits that work together to maximize viewer engagement and impact. By seamlessly incorporating real-time content from trustworthy sources, RSS feeds attract and captivate audiences, ensuring they stay engaged and informed. Likewise, the dynamic nature of these feeds creates a strong initial impression and consistently engages viewers by providing up-to-date and valuable information. This integration serves as a powerful tool to enhance the overall effectiveness of your digital signage strategy.