A digital signage display is an electronic display for marketing and consumer interaction. Due to their many advantages over more conventional forms of advertising, they have become an integral part of current corporate marketing strategies. Using digital signage can help companies attract customers' attention and provide a better service.
Cutting-edge advertising digital displays include interactive, outdoor, indoor, touchscreen displays and video walls. Businesses may boost brand awareness and satisfaction among customers, as well as sales, with the help of digital signage.
Types of digital out-of-home Advertising
Advertisers may choose from digital out-of-home (DOOH) options, ranging from basic digital kiosks to enormous 3D anamorphic panels and screens that deliver full-motion video. Even though DOOH accounts for just 20% of the total inventory in the United States, the DOOH market size is predicted to expand to $14.8 billion over the next five years due to increased prospects in Europe.
DOOH is a useful form of outdoor advertising because it enables more precise targeting parameters, such as showing an ad for ice cream on a hot day, can enable you to keep the message fresh by easily switching out creatives as needed, and enables faster execution of campaigns since there is no necessity for sending items out for printing.
Here are some advertising display examples:
LED display
LED screens are among the most popular types of digital advertising and are more high-definition than regular flat panels. They come in a variety of tiny and big sizes as LCD panels. Their brightness surpasses that of LCDs, yet they use less power. In comparison to LCD screens, their lifespan is about twice as long.
Video wall
A video wall consists of at least two (up to dozens) independent displays mounted side by side like tiles to create a bigger display and function as if they were a single screen. Video walls may be made in nearly any shape or size. However, the most common shape is horizontal rectangle consisting of 4 displays.
They are the most cost-effective method of producing a massive show and provide great versatility.
Digital kiosks
In today's competitive business environment, digital kiosks are among the top types of advertising that may give you an edge over competitors. It can be a standard option or with interactive features. Indoor or Outdoor touch screen kiosks are a simple, cutting-edge way to provide important information to customers and guests. There are many ways in which touchscreen digital kiosks may benefit your company, from cutting expenses to fostering better lines of communication and increasing client satisfaction.
Projectors
With projections, you have a lot of leeway regarding when and how far you may take your ideas. You may use green screen technology to add motion to a still picture or create a completely interactive experience. They also let you advertise your company in unusual places, get your name out to many people, and stay visible for a long time after the sun goes down.
Advertisements for new products, services, or events are common uses for outdoor projections. These lit billboards are cutting-edge and attention-grabbing, plus they're simple to incorporate into your existing social media strategy. Projection advertising involves creating a picture or video and then projecting it a dark to maximize exposure. They may be great for reaching your target demographic, whether the young and well-to-do people in bars or at a special event.
Interactive displays
Customers may have a more immersive and participatory experience with the material on interactive displays. Touchscreen monitors, information kiosks, navigation displays, and more all fall under this category. In addition to its location, size, and design versatility, interactive displays are a great investment for any company.
The many benefits of interactive displays make them a good choice for commercial use. Some of these characteristics are:
- Touchscreen capabilities
- Dynamic content
- Customizable media
- Built-in media players
- Energy-saving technologies
- Long-lasting design
Features of digital advertising displays
Digital signage advertising allows you to pick the perfect screen for your campaign's size, functionality, and cost needs. There is a wide variety of digital signage screens from which to choose. Use anything from thirty-degree tilting digital signage made for high installations in areas like airports to digital signage displays that can be installed, for example, in landscape orientation, above the refrigerated units in supermarkets.
The adaptability of digital signage displays has contributed to their rising popularity. Among these features include the following:
Hyper-targeted marketing
Advertisers may increase the number of impulsive, complementary, and add-on purchases with the help of responsive display ads, which can grab and attract prospective consumers right at the point of purchase. Customers are more likely to buy more than they need if a digital signage screen advertising a three-for-two deal is strategically positioned near the supermarket's checkout lane. A digital signage device showing many outfit combinations can attract customers from different departments.
Hyper-localized advertising is another practical use for digital billboards. LED digital signage boards placed in public places may entice passers-by to visit a nearby site immediately or later. It may encourage people walking by to do something, like register to vote or stop by a walk-in clinic to get a booster shot.
Programmatic outdoor advertising
With programmatic outdoor advertising, purchasing, selling, and delivering advertisements is streamlined and automated. The PDOOH model relies on real-time bidding networks to facilitate the sale of ad inventory. A supply-side platform (SSP) is a marketplace where advertising companies may list their inventory and services for purchase by advertisers using a demand-side platform (DSP). Bidding takes place in virtual auction houses. With PDOOH, outdoor advertising procedures may be simplified.
Personalized data-driven marketing
Integrating your CMS with other platforms allows you to do anonymous consumer analytics to determine which of your campaigns is more successful and for which demographic of users. Thanks to modern software, you can use your displays to play specific content items to specific persons based on gender, age and mood.
When consumers that fit the profile you've established for your ideal client walk through the door, you can immediately use web triggers to display the most relevant personalized information on the screen.
The McDonald's national digital outdoor campaign is an excellent example of personalized data-driven marketing. It changes ads depending on the weather. This campaign promotes seasonal beverages by using information about the weather. The appropriate ad content plays on the digital signs as the temperature climbs over 22 degrees Celsius, at which a cold drink can be more enticing to passers-by.
If the temperature is over 25 degrees Celsius, the ad is updated with the city's name and the current temperature. This information can be scrubbed from the ad when night falls.
Current campaigns
Ad formats that last updated a long time ago can damage a brand's or company's reputation and reliability. Digital signage allows you to always be in the know and follow even the most cutting-edge trends. With a cloud-based business CMS, you can publish, share, and revise content in minutes, regardless of location. If there are any mistakes in live material, you and a team of authorized users may adjust as needed. Whether as standalone pieces of content or integrated into larger multi-zone digital signage layouts, campaigns may be set to play automatically or at predetermined intervals. You can also run broadcasts based on weather, time of the day, and even the car brand passing by.
Conclusion
Technology is making offline marketing more complicated and exact. Advertising digital displays also change as new tools, social media trends, and media material are added. Setting up an ad is easy, but getting good at targeting and tracking can be hard. Consider trying Look DS if you're interested in delving into the nitty-gritty of digital signage advertising.
