As the digital signage industry advances to offer audiences engaging and immersive experiences, many businesses are embracing this form of advertising. The dynamic visuals and stunning effects of digital signage can turn heads, evoke emotions, and truly blow your mind. From life-like animations that seem to jump out of massive screens to mind-blowing illusions that defy reality, 3D digital billboards push the boundaries of creativity and innovation. Below, we look at what 3D digital billboards are, how they work and 15 remarkable examples that showcase the limitless possibilities of this innovative advertising medium.
What is a 3D digital billboard?
A 3D digital billboard utilizes cutting-edge digital signage displays and 3D technology to create visually appealing and interactive experiences. Unlike traditional billboards, these billboards employ advanced techniques to bring content to life, creating a sense of depth and realism. 3D digital billboards can help deliver more engaging and memorable advertising campaigns. Well-designed 3D visuals can leave a lasting impression in the minds of your target audience long after encountering the displays. Additionally, presenting your content in visuals close to reality can encourage potential customers to seek out your business through online searches actively.
How does the 3D digital billboard work?
3D digital billboards employ the forced perspective technique, a visual trick that manipulates depth perception by strategically placing objects at different distances and scales. This principle allows you to create an illusion of objects appearing further, nearer, smaller, or bigger to the viewer. For instance, a 3D digital billboard might feature an image of a car racing toward the viewer. The forced perspective principle can make the car seem like it's about to jump out of the screen, giving the impression of movement and depth. These high-tech billboards provide peerless visual experiences, with objects appearing more realistic.
15 Best examples of 3D advertising billboards
Below are 15 stunning 3D advertising examples that provide an impactful visual experience:
1. Nike Air Max 3D Billboards in China
Nike Air Max 3D Billboards in China feature oversized, naturalistic 3D replicas of the legendary Nike Airmax shoes, seemingly bursting out of the board. By creating billboards highlighting their innovation, creativity and imagination, the Nike creative directors have garnered immense popularity and admiration from millions of people worldwide.
2. Forespoken New York 3D Billboard
The Forespoken New York 3D Billboard is a remarkable life-sized 3D representation of a character, Freya, from the popular video game Forespoken. Its attention to detail and stunning realism captivates passersby, ushering them into the game's fanatical world.
3. Hyundai 3D Billboard in India
This Billboard features a massive LED screen showcasing Hyundai’s latest car models, bringing them to life in an interactive and visually stunning way. The cars seem to be hovering in the air while rotating and displaying their full features.
4. Wave wall panel, South Korea
The Wave is the world's largest 3D advertising billboard in Seoul, South Korea. The Billboard features a giant wave created to look like the water is about to splash on anyone who passes near. This illusion creates a calming effect, ideal for promoting brand promos and music.
5. Cat 3D LED Billboard in Tokyo
Located in the cityscape of Tokyo, the Cat 3D LED Billboard displays a large animated 3D cat that seems to come to life. The LED technology allows for intricate details and vibrant colors, enhancing the realism of the cat’s impressions. This Billboard is engaging and can leave a lasting impression on viewers.
6. 3D Netflix Billboard
This 3D digital Billboard was created to celebrate the release of the new blockbuster Army of the Dead. The masterpiece employs 3D technology to create dynamic visuals, enveloping viewers in an extraordinary viewing experience. From the seamless motion to the life-like characters, the 3D Netflix Billboard serves as a reminder of the diverse and engaging content available on Netflix.
7. Vivo X80 3D Advertising Billboard in Shenzhen, China
Located in Shenzhen, China, this 3D Billboard displays the innovative capabilities of the Vivo X80 smartphone. It features a high-resolution display with vibrant colors and life-like imagery that will blow your mind. This masterpiece demonstrates the brand’s commitment to innovation and provides an exhilarating glimpse into the future of advertising.
8. Giant 3D Billboard Displays Astonishing Spaceship in China
The Billboard displays an intricately detailed spaceship that seems to hover in the air. The 3D rendering is incredibly realistic, with captivating visual effects, dynamic lighting, and intricate textures that bring the spaceship to life, leaving a lasting impression on anyone who encounters it.
9. Coca-Cola "Taste the Feeling" Billboard
The Coca-Cola "Taste the Feeling" Billboard has a large-scale 3D replica of a Coca-Cola bottle pouring into a glass, producing a naturalistic effect. The Billboard communicates the brand's message of enjoying a refreshing Coca-Cola drink while leveraging the power of 3D technology to engage viewers.
10. Nike x RTFKT 3D Billboard
Nike collaborated with RTFKT to create a limited stock of ten interpretations of the Airforce. They designed 3D animations to be showcased in Tokyo, Shinjuku. These ads are meant to enlighten and engage the audience about their offerings.
11. Meta Quest 2 3D Billboard in London
This 3D Billboard features many campaigns to entice more people to buy the MetaQuest 2 headset. The Billboard showcases an NFL player leaping out of the screen, executing an impressive catch that defies the laws of gravity. This scene creates a sense of wonder and engagement, showcasing the immersive experience awaiting those who purchase the headset.
12. Playful Pandas 3D Billboard in Chengdu
This Billboard showcases two adorable pandas engaging in playful activities like rolling and somersaulting on the giant 3D screen. The detailed dynamic visuals promote the city's famous pandas while highlighting the harmonious blend of wildlife conservation and technology.
13. Samsung Z-Fold4 and Zflip4 3D Billboard in Singapore
The massive 3D Billboard showcases a curved screen displaying different ads for brands, including Samsung. It was created to promote the Samsung Z-Fold4 and Zflip4 phones. The intricate details capture the attention of passersby, leaving them in awe.
14. Asahi Beyond Expected 3D Billboard in Hong Kong
Asahi was the first alcohol brand to create a 3D ad campaign. The advertisement commences with a brief 6-second introduction, unveiling Asahi's canned beer, and concludes with a 15-second compilation showcasing the brand. This masterpiece leaves a lasting impression of Asahi as a forward-thinking brand.
15. Giant Tokyo 3D Dog
This 3D Billboard showcases a giant natural-looking dog as it appears to jump from the massive screen. The eye-catching display serves as a visual advertisement and a testament to the power of 3D digital art in transforming billboards into engaging experiences.
The future of 3D digital billboard advertising
The future of 3D billboards holds tremendous potential for transforming how brands engage with audiences. Advancements in technology, such as VR and AR, will enable even more interactive and immersive experiences. 3D billboard advertising is working towards blurring the line between real and virtual worlds. Additionally, integrating artificial intelligence will enable real-time data analysis and optimization, allowing brands to deliver relevant and highly tailored messages.
Look Digital Signage gives you complete control over what you showcase on your 3D digital billboard and how you show it. Take advantage of the 14-day free trial to interact with the software and make your screens more efficient.
