The worlds of advertising and the media are always evolving. As time goes on and new technologies emerge, you may realize that the medium you've been promoting your company — say, print catalogues — is no longer viable. Physical print catalogue designs serve their purpose well when targeting local customers, but with the advent of the Internet, companies can now reach consumers beyond geographic boundaries. That's why it's beneficial to your company's growth to avoid depending so much on paper catalogues and old-fashioned sales methods.
Take the time and energy to switch your business to more digital marketing with a digital catalogue and ads. You may save money on printing, reprinting, distributing, and redistributing. You'll have more financial flexibility as a result. Thanks to digital catalogues, you can reach more clients at a lower cost and with more flexibility.
What is a digital catalogue?
Particularly for retail establishments, a product catalogue is a crucial promotional tool. It's the first phase of making a sale. While it is crucial to have your product mix and prices easily accessible, printing newspapers is becoming increasingly expensive every year. Today's breakthrough digital catalogues are perfect for this purpose. Digital catalogues solve both of these problems. They save money by eliminating the need for printing and distribution, and they are more convenient for clients since they can be accessed from any device at any time.
But what is a digital catalogue, and why do people find them appealing? A digital catalogue is an electronic version of a printed catalogue, often shown on large, high-resolution displays to showcase the products better. You can also refer to them as online catalogues.
How do you create a digital product catalogue for your company?
Technological advancements facilitate the desire for independence among today's retail company owners and entrepreneurs. Do-it-yourself graphic design software is one option for creating a digital product catalogue. The following are the steps on how to make an interactive catalogue for products absolutely for free using the Look DS Layout Designer:
Step 1: Go to your Look personal account
In case you already have your account in the Look Content Manager, you just need to sign in or create a new one if you haven’t joined yet.
Step 2: Create a new layout
To begin your product catalogue design, go to the Layouts section of the Look Content Manager and create a new project. You can select one of the pre-made templates and customize it according to your requirements or create a new layout from scratch. Then you should add or customize a layer containing the logo and the main menu with clickable buttons. You can even showcase some ad videos in the playlist area, if you want. Use the image widget to add your company logo.
Step 3: Create new scenes
You'll need to use the menu right under the canvas of your Layout Designer to create a new scene. You can create a completely new empty scene or copy the previous one, if any. To always be able to return to the main page, add the back button. Use your own graphics kit to make your catalogue as close as possible to your corporate identity. Of course, you'll use the main scene as content for this button. To do so, you'll need to switch the tab to scenes and select the main scene as target content in the additional sidebar of the content section. You'll then need to add the cards of your goods. After clicking them, large images of the goods will open on the right part of the screen. Add the button again and select Load your image to set your graphics for the button.
Select the content that will open after clicking the button, then select where the set content will open. By default, the set content should open to the entire screen of your online catalogue. However, you can select the scene and a certain layer where the content can be opened. For example, it can be a playlist area. The next step involves copying the button and changing the graphics and the target content.
After that, you only need to create the final scene with the contacts. You should copy the current scene again and remove everything unnecessary from the side layer. Select the previously prepared image as the content for that layer and justify the back button. Instead of the playlist, the interactive map you add using the embedded code app should be located on the right part of the screen.
Step 4: Link buttons to screens
When setting the back button, you should have already performed this operation with your catalogue creator. All you need to do is check all the sayings buttons to see your project's scenes and quickly shift between them. Please do this by returning to the main scene, selecting the button, and setting the corresponding scene as its target content. Do the same for all active buttons.
Sometimes you may need to close the open content or scene quickly, and here the closing button comes in handy. After activating this button, you'll see the scene to be closed. To return to the previous one, you can click the back-to-scene button without forgetting to save the project. Once you've followed all the steps, you can also see the list of all your scenes in the general setting of your layouts. Congratulations, your interactive project should be complete.
Step 5: Add a layout to the screen
For the last step, you only need to send the layout to your interactive screen. Go to the section of the screen and select the one where you want to apply that scenario. Click the configure layout icon in the playlist menu. After that, select the required layout and click the use layout button in the open side panel from the drop-down list. Finally, you can enjoy the results of your work on your touch monitor.
You'll need to discover a reliable platform or business to work with before creating your digital library. There, they'll steer you in the right direction and provide a hand while you create the online catalogue. While at it, remember that product catalogue optimization is vital to the overall consumer experience. Selecting a reliable system is essential, and Look DS has you covered. We can help you build an interactive digital catalogue that will set you apart from competitors.