Where digital signage goes in a stadium
A gate, a concession counter, a suite and a perimeter board face different crowds at different moments of the same afternoon. Look runs all of them from one account, each with its own layout, schedule and publishing rights.
Entrance gates and box office
Move the queue before it reaches the turnstile.
Along the approach and above the ticket windows, screens carry the gate numbers, the bag policy, opening and game times and which entrances are open, which means staff field far fewer of the same questions.
Close a gate and a single browser edit reaches every screen tagged for that entrance. Because directions here are managed content rather than a mapping engine, the team keeps direct control of any route change.
Best for: Gate numbers, bag policy, doors and kickoff times, entry queues, ticket collection
Concourse wayfinding and notices
Sections, restrooms and exits, without printed boards.
Concourse screens point to sections, restrooms, first aid, the team store and the exits, then switch to egress and transport information once the final whistle goes.
In a multi-zone layout the directions stay put while the rest of the display carries live content, so nobody has to wait for the map to come round again. A single edit covers every concourse level at once.
Best for: Section directions, restrooms, first aid, exits and egress, transport boards
Concession stands and bars
Pull a sold-out item in seconds, not at halftime.
Menu boards, prices and combo artwork all live in the CMS, so a stand shows one board before the gates open and another at halftime without anyone reprinting a thing. If the kitchen runs out, an operator takes the item off every stand carrying it.
Split the display into zones and the same screen sells the upgrade and the next event alongside the menu.
Best for: Menu boards, prices, halftime offers, sold-out swaps, upsell and combo promos
Perimeter, facade and bowl screens
Sponsor inventory that runs to the contract.
Connect a compatible player to a perimeter board, facade display or large-format screen and manage each one as scheduled inventory for the partnership team.
Each campaign carries its own start and end dates, which is what makes a partner run stop by itself. A bowl video wall keeps whatever processor it already has, with Look feeding it as one source, and any contracted placement stays straightforward to verify.
Best for: Sponsor rotations, branded takeovers, next-event promotion, membership offers
VIP suites, clubs and lounges
Premium areas get their own content, not the main loop.
Suites, clubs and hospitality lounges run a playlist of their own instead of mirroring the concourse: hospitality schedules, menus, partner messages and live content side by side in one layout.
Permissions run per CMS section, which lets the hospitality team look after its own content while marketing keeps hold of the concourse.
Best for: Hospitality schedules, suite menus, partner messages, live content, event information
Team store and merchandise points
Turn game-day traffic into a second purchase.
Screens above the register and at the store entrance promote the team jersey, game-day bundles and signing sessions before game time when store traffic peaks.
Since prices and offers are edited in the CMS, a postgame promotion can go live the moment the result is in, and the pop-up stands around the concourse run that same tagged playlist.
Best for: Game-day bundles, jersey launches, signing sessions, postgame offers, pop-up stands
