B2B marketing success demands efficient use of your time. That’s why you need solutions that streamline tasks without sacrificing quality. The right B2B marketing tools can give you a real advantage by automating the essentials, giving back your team precious time to focus on what matters.
Finding the right tools can be a hassle in itself. That's why we dug in to find you the 20 best B2B marketing tools that will help optimize your workflow and give you better results.
Introduction to B2B Marketing Tools
Juggling all the moving parts of a B2B marketing strategy can be a wild ride. Having specialized tools for each function gives you more power to fine-tune your results.
B2B marketing tools are software made to streamline the activities of each of your marketing functions. The categories we will be discussing today include:
- Content creation and management tools for producing and distributing high-quality content.
- Email marketing automation tools for designing, automating, and personalizing email campaigns.
- Customer relationship management (CRM) tools that track customer data, manage leads, and build relationships.
- Analytics and reporting tools for reviewing marketing data, optimizing strategies, and measuring ROI.
- Collaboration and project management tools that help you improve teamwork, assign tasks, and track project progress.
Let’s dive into a detailed analysis of the best-performing tools we found for each category.
Content Creation and Management
- Look Digital Signage CMS
Look DS is a cloud-based digital signage software that simplifies content management across screen networks for businesses of all sizes. It has a user-friendly interface for designing content with support for images, videos, web pages, social media feeds, and more. You can remotely manage your screens, update content, and set schedules from anywhere via a web-based dashboard.
Look provides templates, apps, playlists, user role permissions, and proof-of-play reports to streamline the digital signage process.
You can try Look with a 14-day free trial. The subscription price depends on the number of screens. Discounts are available for annual payments and special conditions for large networks.
- Canva
Canva is a tool to create visual content, organize your designs, and even schedule social media posts. It has an intuitive drag-and-drop editor and a vast library of customizable templates, images, and graphics. This makes it easy for anyone to create professional-looking marketing materials, presentations, social media posts, and more.
Your team can collaborate by organizing designs with folders, leaving feedback, and managing brand consistency through shared brand kits. You can even use Canva's content calendar to schedule social media posts directly.
- Semrush
Semrush provides a comprehensive suite of tools to streamline your content creation process and boost the quality of your output. Firstly, it helps you with the ideation phase through its Topic Research tool, which reveals trending topics, popular questions, and insights for resonating with your target audience.
During the writing phase, the SEO Content Template offers data-driven suggestions on keywords, length, and competitor analysis to make your content more search-engine friendly. The SEO Writing Assistant works in real time to analyze SEO, readability, originality, and tone of voice.
- CoSchedule
CoSchedule is a comprehensive content creation and management tool that streamlines the entire marketing process, from planning to execution. One of its key strengths is the Content Organizer, a single calendar view where you can see all of your content, campaigns, and tasks. This makes managing deadlines and visualizing the big picture a breeze. Additionally, CoSchedule's ReQueue feature helps you automatically fill gaps in your social media schedule with your best evergreen content.
E-mail Marketing Automation
- Constant Contact
Constant Contact is a powerful and user-friendly email marketing tool for nurturing leads and boosting sales. It has professionally designed templates and a drag-and-drop editor, marketing automation for targeted campaigns, list-building tools, and robust reporting for analyzing performance.
Constant Contact is ideal for small and medium-sized businesses, nonprofits, and individuals looking for a comprehensive email management solution. They offer a 60-day free trial where you can try out its features.
- Mailchimp
Mailchimp is usually the go-to email marketing and automation tool for small businesses, e-commerce stores, freelancers, and creatives. It has a generous free plan that makes it accessible even with a small budget. Mailchimp offers pre-built workflow templates for common scenarios such as welcome series, abandoned cart reminders, and re-engagement campaigns, while the drag-and-drop interface lets you customize complex email journeys. Automation can be triggered by subscriber behavior, list segmentation, and demographic data. It also provides A/B testing and detailed analytics so you can continuously optimize your results and maximize your marketing ROI.
- Instantly
Instantly is a cold email outreach platform for users to scale their campaigns while prioritizing deliverability. It includes tools for sending personalized cold email sequences, with an AI writing assistant to help with email copy. Instantly's key differentiator is its large, automated email warm-up network, which helps improve your email reputation to avoid spam filters. It also offers A/B testing and analytics to optimize your campaigns.
- Litmus
Litmus ensures that emails look and function perfectly across different email clients, devices, and screen sizes. It provides email previews across 90+ clients and devices(e.g., Outlook, Gmail, iPhone, Android, etc.), rigorous spam testing, and accessibility checks for inclusive emails. Litmus also provides email analytics for understanding how clients and devices influence engagement, plus collaboration tools for teams.
Customer Relationship Management (CRM)
- Hubspot CRM
Think of HubSpot CRM as a central hub for all your contact information, past interactions, and potential deals. It helps you visualize your sales pipeline, track where leads are in the process, and set reminders to stay on top of important tasks. HubSpot CRM even includes email marketing tools for personalized outreach and tracking results.
One of the HubSpot CRM's biggest advantages is its free version. It has a surprising range of features, including unlimited contacts and deal tracking. HubSpot integrates smoothly with many other popular business apps and has excellent support resources.
- Less Annoying CRM
Less Annoying CRM (LACRM) is a straightforward CRM tool designed with small businesses in mind. Its focus is on ease of use and avoiding the over-complicated features found in some CRMs. With LACRM, you can store all your contact information, track potential deals, and set reminders to follow up with leads. It's great for sending out simple email updates and newsletters, too.
- Salesforce
Salesforce CRM is a cloud-based customer relationship management that marketers use to keep track of customer information, interactions, and sales opportunities. With Salesforce, you can manage leads, track your entire sales pipeline, automate various tasks, and get detailed insights through comprehensive analytics and reporting.
Salesforce is highly customizable and has a vast ecosystem of apps and integrations, so you can extend its functionality to sync with other tools you use.
- Freshworks
If you’re finding it difficult to provide personalized experiences due to fragmented customer data, then Freshworks CRM could be the solution you need. It centralizes all customer interactions into a single platform to give you a comprehensive understanding of every customer’s journey. You also get access to AI-powered insights along with customization options for tailoring the software to your workflow. Freshworks has built-in sales pipeline management tools to help you visualize deals, prioritize tasks, and forecast revenue with ease. Integrations with popular third-party apps further expand its functionality to ensure it fits into your existing tools.
Analytics and Reporting
- WhatConverts
WhatConverts is a call and lead tracking software that businesses use to pinpoint which marketing channels and campaigns are driving conversions. It captures detailed information about your leads and analyzes the customer journey across touchpoints to give credit to all marketing channels involved in the conversion process. WhatConvers offers a 14-day trial period and a usage calculator where you can estimate potential costs.
- Salespanel
Salespanel is a tool you can use to understand your website visitors and turn them into paying customers. It tracks what visitors do on your website, like the pages they visit and the buttons they click. This information helps you figure out who is genuinely interested in buying and gives them a "lead score" so your sales team knows where to focus their time. Salespanel also lets you visualize the steps potential customers take on your website, showing you what works and what doesn't.
The analytics and reporting side of Salespanel helps you track the success of your marketing campaigns, showing you which ones bring in the best leads. Importantly, it connects this data to actual sales, so you can see the return on your marketing investment (ROI).
- Google Analytics
Google Analytics is a widely-used web analytics platform that provides insights into traffic analysis (pageviews, sessions, source, demographics), lets you set goals for tracking conversions (purchases, form submissions), and segment your audience for targeted analysis. You can create custom reports and dashboards to focus on your key metrics, and Google Analytics also integrates with other Google products.
- Heap
Heap is a product analytics platform that helps businesses understand and optimize user behavior within their websites and apps. Its automatic event tracking eliminates the need for manual code tagging.
Heap offers flexible queries and visualizations, whether through its visual interface, SQL, or integrations with BI tools. You can segment users based on granular behavioral data and uncover behavioral insights to pinpoint trends, friction, and opportunities for product improvement.
Collaboration and Project Management
- Monday.com
Monday.com is a tool that any team can use to streamline their workflows, increase efficiency, and stay organized. With a flexible framework, you can build custom solutions for various purposes, including project management, sales pipelines, CRM, marketing campaigns, and more.
Monday.com has an intuitive interface, customizable templates, and collaboration features. Boards provide a clear overview of tasks, while features like status columns, timelines, file sharing, and in-context comments encourage communication and transparency across teams. monday.com also integrates with popular tools you likely already use.
- Trello
Trello is a highly visual and user-friendly collaboration tool based on the Kanban methodology, where tasks are organized into boards, lists, and cards. Boards provide a high-level overview of a project, while lists represent different stages of tasks (like "To Do," "In Progress," and "Done"). Cards contain detailed information, checklists, deadlines, attachments, and conversations related to a specific task. Trello's drag-and-drop interface makes it intuitive to move cards between lists as work progresses, ensuring everyone stays updated. It integrates with various apps such as Google Drive, Slack, and Dropbox, and its built-in automation tool, Butler, helps reduce repetitive tasks
- G suite
G Suite (now called Google Workspace) itself doesn't have a dedicated project management tool. Instead, it offers a powerful integrated app suite that facilitates collaboration and enhances productivity. Key G Suite apps for project management include Gmail for communication, Google Calendar for scheduling, Google Drive for file storage and sharing, Docs, Sheets, and Slides for collaborative document creation, and Google Meet for video conferencing. You can also use Google Tasks for basic task management.
- Asana
Asana is a popular and highly adaptable tool for teams of all sizes. It has a visually appealing interface where you can break down work into projects with individual tasks, checklists, and milestones. Asana promotes collaboration with features like team conversations, file sharing, and the ability to assign tasks to specific individuals with clear deadlines. Other key elements include customizable dashboards for insights into project progress, automation tools to reduce repetitive tasks, and integrations with various external tools like Google Drive, Slack, and more.
The Power of B2B Marketing Tools
The foundation of marketing is built on data, efficient processes, and powerful communication. The right combination of B2B marketing tools can make all the difference to your team's success and your bottom line. These tools can streamline repetitive tasks, freeing up your team to focus on tasks that give your business a competitive edge.
You can experiment with different tools to find the ones that align with your specific needs and goals. Ensure to use a scalable tool that grows with you and proves valuable over the years.
