⛽ GAS STATION DIGITAL SIGNAGE

Digital Signage for Gas Stations

Forty forecourts, one publish, and the new coffee price is up everywhere. Pump islands, shop-floor displays, the menu boards over the counter: Look DS drives all of them from a browser tab, so nobody is out in a van with a USB stick. Head office keeps hold of the brand rules. Regional managers still schedule their own local campaigns underneath.

Every site updated in one publish

A new offer reaches every selected forecourt at the same time.

Check a forecourt screen from your desk

Twelve screenshots a day per screen, plus alerts when a player goes offline.

Reliable playback through connection changes

The player keeps the media on board and carries on while the site reconnects.
Gas station digital signage displaying fuel prices and a hot dog promo over a busy street.
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  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

  • 24/7 in-app support from real people.

Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

One CMS for the forecourt, the pumps and the shop floor

Gas station digital signage puts the price messaging, the promotions, the food and drink menus, the safety notices and any paid advertising on one platform. Forecourt screens, pump-island panels and the convenience-store displays behind them all take their content from the same place.
Each pump-island panel, shop-floor screen and menu board carries content tailored to its location. Publish from a browser and group screens by site, region or brand across the entire network. Teams can see every screen, campaign and playback status without switching systems.

Sound familiar?

    • A red cross inside a black circle

      Someone driving out to swap printed pump toppers

    • A red cross inside a black circle

      No way of telling which displays are still on

    • A red cross inside a black circle

      Every site done one screen at a time

    • A red cross inside a black circle

      Last month's offer still looping somewhere

Generic stock promo video overlay playing over a gas station promotion screen Black USB flash drive with 4 GB storage capacity

What you get with Look

    • Every forecourt on one dashboard

    • Media that keeps playing through an outage

    • Screenshots and alerts from each player

    • A playback record you can hand an advertiser

Clean gas station promotion screen without the video overlay Green shield icon with a white check mark
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From one pump-island screen to the whole network

Connect a player, build a playlist, publish. One forecourt and a chain of fifty run through the same three steps, in the same account, from any browser.

  • Connect your screens

    Install the Look App on a compatible display, or plug in the Look HDMI Player. A 6-digit code comes up on the screen. Type it into your account and the screen is paired.

  • Build and schedule content

    Drop price panels, shop offers and menu screens into a playlist. Smart Scheduling then swaps them by hour and by weekday, using each site's own time zone rather than head office's.

  • Publish where you choose

    Publish from any browser to one forecourt, one region or the whole estate. Screen tags decide which site and which area gets which playlist.
Weather widget screen showing Budapest forecast with hourly temperatures Delicious Hot-Dog food counter menu screen with three prices Laptop with the Look content editor showing a media library and Gas Station 24/7 promotion preview

Digital signage for every part of the stop

A driver on the forecourt, a customer at the pump and a shopper at the coffee machine are three different audiences within four minutes of each other. Look runs all of those screens from one account, each with its own layout and schedule. Content follows the customer journey while central teams retain control over every update.

Forecourt and canopy

Give drivers a clear reason to pull in.
The screen a driver sees from the road makes the stop worth taking. Update the shop offer, car-wash package or loyalty scheme directly from the CMS across every selected site.
Out on the forecourt the hardware decision comes first. Brightness, sunlight readability, temperature range: that part is down to the display and the enclosure around it. What Look does is keep the content on it current, scheduled by site, by region and by time of day from the same dashboard.
Best for: Brand messaging, shop offers, car-wash packages, loyalty sign-up, opening hours

Pump islands

Make every minute at the pump count.
The dispenser-side screen reaches customers during the natural refueling pause, making it a strong upsell position. Keep the message focused: coffee, a meal deal or a wash upgrade.
Smart Scheduling shifts the offer on its own: coffee first thing, meal deal at midday, something else again once the evening rush starts.
Best for: Single-offer upsell, coffee and snacks, meal deals, car-wash upgrades, loyalty prompts

Convenience store sales floor

Turn a fuel stop into a basket.
Screens between the aisles add space for multi-buy offers, new lines, own-brand promotions and seasonal campaigns. Screen Layouts divide one display so a promotion, price message and weather panel can appear together.
Central and local content share the same screen. Tag a site and it picks up the regional offer next to whatever head office happens to be running that week.
Best for: Multi-buy offers, new lines, seasonal campaigns, category promotions, local notices

Food counter and menu boards

Menus that change automatically with each daypart.
Coffee, bakery, hot food and grab-and-go all want different pricing and different photography at different hours. A menu board built in the CMS takes a price change once and shows it on every counter in the estate the same morning.
Put two or three panels next to each other and nobody has to wait for the loop to come back round to see the rest of the range.
Best for: Hot food and bakery, coffee menus, meal deals, allergen notices, price changes

Checkout and queue

Sell something in the last two minutes.
The queue is where most add-ons get decided. Loyalty sign-up, the app download, age-restriction notices, the lottery, car-wash codes. It is also the one place a QR code really does get scanned, because people are standing still anyway.
Only put QR codes where someone can safely stop and pull a phone out. The checkout works. So does the seating area.
Best for: Loyalty enrollment, app downloads, QR campaigns, add-on offers, store notices

Car wash and service bays

Sell the upgrade where the decision is made.
Approach and bay screens compare wash packages, promote upgrades and explain each step, helping drivers move through the wash with confidence.
A wash bay is a wet, cold and hot environment by turns. The display has to be rated for it; the player runs the same playlist as every other screen on the site.
Best for: Wash packages, upgrade prompts, how-to instructions, waiting-area content, service offers

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage Androidgoogle-tvLinuxOS Fire Amazon macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
In terms of using the system, the other options that I found were a little clunky and Look was not only affordable but really easy for us to deploy and get up and running.
Michael Bowers
Xtreme Express LLC
United States flag
Look digital signage has definitely made a drastic change for good in our project making things a lot easier and efficient. I hundred percent recommend this solution to everyone involved in this type of business.
Ricardo Ante
BusTv
Ecuador flag
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
Ervin Piotrowski
YourLocalListers
United States flag
60 000+
Screens
11 000+
Users
120+
Countries

Key features

What should you look for in gas station digital signage software?

A forecourt sits outdoors, a pump island sits in the weather with a customer two feet away, and the shop behind them runs menus and promotions on a normal indoor screen. One CMS has to cover all three, on whatever hardware each position actually allows.
For fuel retailers running one site or fifty, these are the capabilities that matter most:

Free templates

Free templates for forecourts, shops and menu boards

Set your colors, fonts and logo once and every template you open after that already wears them. There are layouts for shop promotions, coffee and food menus, car-wash packages, loyalty offers, safety notices, ad frames. Swap the text, pick a schedule, publish.
Charge Here EV charging promotion template with pricing and a QR codeGas Station fuel price template with a hot dog promotionGas Station roadside forecourt template at night in the mountains
Gas Station fuel price template with a hot dog promotionGas Station roadside forecourt template at night in the mountainsSafety Instruction template with no smoking and no open flames rules over a forecourt photo
Gas Station roadside forecourt template at night in the mountainsSafety Instruction template with no smoking and no open flames rules over a forecourt photoDelicious Hot-Dog food counter menu template with three prices
Safety Instruction template with no smoking and no open flames rules over a forecourt photoDelicious Hot-Dog food counter menu template with three pricesGas Station 24/7 opening hours template over a night forecourt
Delicious Hot-Dog food counter menu template with three pricesGas Station 24/7 opening hours template over a night forecourtEmergency Alert fire evacuation notice template
Gas Station 24/7 opening hours template over a night forecourtEmergency Alert fire evacuation notice templateSlow Down speed limit template
Emergency Alert fire evacuation notice templateSlow Down speed limit templateCharge Here EV charging promotion template with pricing and a QR code
Slow Down speed limit templateCharge Here EV charging promotion template with pricing and a QR codeGas Station fuel price template with a hot dog promotion
Try for free Browse templates

Built-in apps

Apps that keep a forecourt screen current on their own

Add an app to a playlist like any other item and it keeps forecasts, reviews and other live information current automatically. Cached images and videos continue playing during an interruption, while connected apps refresh as soon as the site is back online.
Google Data Studio (Looker Studio)
Windy
Geckoboard App for Digital Signage
Countdown timer
Flight Schedule
Live News
Weather
BBC News
Try for free Browse all apps

Related digital signage solutions

Other places our customers run screens, and the industries next door.
TransportationDepartures, wayfinding and service noticesAirportsFlight info, gates and terminal wayfindingBus stationsTimetables, delays and route mapsDrive-thrusOutdoor menu boards and order confirmationParkingFree spaces, tariffs and exit guidanceTrain stationsDepartures, platforms and service notices
Tips & Guides

Gas station digital signage resources

    Frequently asked questions about gas station digital signage

    What is gas station digital signage?

    Screens in the places where customers already stop moving: the forecourt, the pump islands, the shop floor, the line at the checkout. What makes it digital signage rather than a set of televisions is the central control. Look Digital Signage publishes to all of them from one CMS, remotely. Promotions, fuel information, menus, safety notices, weather, advertising. Nobody walks the site updating displays one at a time.

    Where can digital signage be used at a gas station?

    Almost anywhere a customer stops or waits. The forecourt, the pump islands, the shop floor, the checkout, menu boards above the counter, car-wash lanes, rest areas. In Look, those screens can be split into separate groups, so each zone gets its own content and the whole network is still run from a single CMS.

    What can gas stations show on digital screens?

    Fuel prices and store promotions, first of all. After that it depends on the site: food and drink menus, loyalty offers, car-wash packages, safety messages, weather, traffic updates, paid advertising from third parties. Look takes images, video, web pages, apps and widgets. Split-screen layouts mean one display can carry two or three of those at the same time.

    What are pump-side digital screens used for?

    They catch a customer who is standing still with nothing to do. The job of a pump-side screen is to prompt the next action: walk into the shop, sign up for the loyalty scheme, add a car wash. Industry research reviewed for this page keeps returning to the same point: the three to five minutes spent refueling is prime time for coffee, snacks, drinks and meal deals.

    Can digital signage help bring fuel customers into the convenience store?

    That is usually the main reason operators install it. The refueling window is free advertising time for whatever is on sale inside. With Look, you can schedule pump-side promotions for coffee, snacks, drinks or meal deals, and swap them out several times a day. It puts a direct promotional link between the forecourt and the till.

    What content works best on gas station digital signage?

    Short, obvious, and tied to wherever the customer happens to be standing. At the pump, keep it to one offer: coffee, a snack bundle, a loyalty reward, a car wash. Three to five minutes is not long enough to read a brochure. Inside the store, there is more room to work with, and Look can run detailed menus, pricing, promotions and multi-zone layouts there.

    Can fuel prices be updated on digital screens with Look?

    Yes. Price content in Look is edited in the CMS and pushed out remotely, so no one drives between sites to update displays. For automation, Look exposes an API and a Zapier integration, which cover content changes triggered by a compatible external source or workflow. A direct live feed from one specific POS or fuel-price system is a different question: that depends on the system itself and on the integration actually being built.

    Does Look integrate directly with gas station POS systems?

    Not as a universal, out-of-the-box connector. Look makes no such claim for every gas station POS or fuel-management platform on the market. What it does provide is an API plus a Zapier integration, and Zapier itself reaches more than 1,000 external apps, so compatible workflows can be automated. Which route applies to your site comes down to one thing: whether your POS or pricing system exposes the data or triggers needed.

    Can one platform manage pump, forecourt, and convenience-store screens?

    Yes. Screen groups in Look are managed from the same cloud CMS, so one playlist can run on forecourt displays, a second around the pumps, and completely separate menu or promotional content inside the shop. Several customer zones, one platform. There is no need to license and learn a different system for each type of screen.

    Can Look manage digital signage across multiple gas stations?

    Multi-site management is what the platform is built for. Screens are organized centrally, and playlists or campaigns go out to whichever locations you select rather than being updated station by station. The method does not change between a handful of sites and 50-plus of them. Local content stays local wherever that matters.

    Can individual stations show different content?

    Yes, and one Look account is enough to do it. Playlists and schedules are assigned to the screens you choose, so a campaign does not have to go everywhere at once. National branding stays consistent; fuel information, store offers, menus, opening hours and local advertising can all be set per site.

    Can gas station content change automatically by time of day?

    Yes. Scheduling in Look runs the change for you. Breakfast and coffee in the morning, lunch offers from late morning, snacks and evening lines after that: the playlist moves on its own. On a 24-hour site, dayparting takes the job of swapping promotions off the staff rota entirely.

    Can gas stations display weather information?

    Yes. Current weather comes from Look's apps and dynamic content. It lands better at a fuel or roadside site than almost anywhere else, for the simple reason that drivers are already thinking about the road ahead. Pair a forecast with travel information, or with an offer that suits the forecast. Both sit inside the same signage network.

    Can gas stations use digital menu boards?

    Yes, menu boards inside the convenience store are a standard use case. Food and drink items, prices, promotions and meal deals are all published from the CMS and edited remotely when an offer changes. Ready-made templates and layout tools come with the platform, so a price change does not mean rebuilding the whole menu design.

    Can gas stations promote loyalty programs on digital screens?

    Yes. Member prices, reward points, app downloads, enrollment campaigns: any of it, on any screen on the site. Content Creator in Look also supports QR codes. That is the shortest route from a screen to a customer's phone. Just keep those codes indoors or in a queue, where somebody can stop and scan without standing in traffic.

    Can digital signage promote car-wash services?

    Yes, at the pump, inside the shop, or along the approach to the wash itself. Look can schedule messaging that compares packages, pushes an upgrade, or bundles a wash with another purchase. One caveat on hardware: a screen mounted in an exposed car-wash environment has to be rated for moisture, temperature swings and the specific conditions where it is installed.

    Can gas stations sell advertising space on their screens?

    Yes. Part of the screen inventory can be sold to local businesses, suppliers or other commercial partners. Look schedules that advertising alongside your own content and reports on playback, which is what an advertiser will ask for. The result is a network that does its operational job and earns something back from selected screens.

    What is proof-of-play for gas station digital signage?

    It is the record of what actually played, screen by screen. Not what was scheduled to play. Those two are rarely identical, and the gap between them is exactly what the report exposes. In Look, playback statistics filter by date and by screen, and they export. You will want that the moment somebody else is paying: sold advertising, supplier campaigns, promotions funded from head office.

    How can gas stations check whether their screens are working?

    Remotely, from the CMS. Nobody needs to walk the site checking displays. Look reports online and offline status, last sync, playback status and other device details, and live screenshots confirm what is on a given screen right now. Alerts cover the things you would otherwise find out about too late: a screen offline, content that failed, storage running low.

    What happens if a gas station loses its internet connection?

    The screens keep playing. Content already downloaded sits on the player itself, so losing the line does not black out a display. Once the connection is back, the device catches up with the CMS and pulls whatever changed: new media, new schedules, new settings. On sites with thin or unreliable coverage, that behavior is often what decides the purchase.

    Does gas station digital signage need a permanent internet connection?

    No. Content already on the player will keep playing without a live connection. What connectivity is needed for is the sync: new media, schedules, settings and monitoring data moving between the device and the CMS. Lose the line temporarily and the existing playlist simply carries on until the player can reconnect and pick up the latest updates.

    Do gas stations need outdoor-rated screens?

    Yes. Anything on the forecourt or by the pumps has to be specified for the conditions it will actually sit in. Look is the software layer. Weather resistance, sunlight readability, temperature range and 24/7 duty cycle are properties of the display and its enclosure, not of the CMS. A standard indoor television should not be assumed suitable for forecourt use.

    Can Look run on existing gas station screens?

    Often, yes. An existing display can be reused if it runs a supported operating system, or if a compatible external player can be attached to it. The supported list covers Android, Windows, Linux, macOS, LG webOS, Samsung Tizen, Fire OS, Google TV and Raspberry Pi. Anything without a usable OS of its own can still be driven by a Look HDMI media player.

    Does every gas station screen need an external media player?

    No, not for every installation. Commercial displays running LG webOS, Samsung Tizen or Android can run Look Player natively; everything else takes an HDMI media player. That leaves you with options rather than one mandatory screen-and-player combination repeated at every site.

    Is digital signage the same as an LED fuel price sign?

    No. They do different jobs. A roadside LED price sign exists for one purpose: making the fuel price legible from a moving car. Digital signage covers full-color promotions, menus, safety content, advertising, video and dynamic data. Look can run compatible displays alongside a specialized price-sign installation; it is not a replacement for one.

    Can gas stations show emergency and safety messages?

    Yes, safety instructions, emergency information and other operational notices can be published to selected screens. Central management means that content is updated remotely instead of reprinting and replacing physical signs. One important limit: digital signage complements the permanent safety signage and warning systems that local regulations require at a fuel station. It does not replace them.

    Can gas stations use QR codes on digital signage?

    Yes. QR codes are built into content created in the CMS. Point one at loyalty enrollment, an app download, a promo page, a feedback form, whatever the campaign needs. Placement is what people get wrong. A code only works where the customer has a spare moment and can safely pull out a phone, which usually means the checkout, a waiting area or a queue.

    Can gas station screens display several types of content at once?

    Yes. Layouts in Look divide a display into separate content zones, so one screen can carry a promotion plus weather, branding, a menu or another widget. The layout tools are drag-and-drop and work with media, apps and widgets. Build one composition for the pumps, a different one for the shop floor, another for wherever else customers wait.

    Can gas stations use templates instead of designing content from scratch?

    Yes, and most operators do. The gas station solution ships with templates for fuel-retail content, and the CMS carries more for menus, promotions, dashboards and other formats. Swap the text, images and branding, and the design is done. No starting from an empty canvas every time.

    Can Look automate gas station digital signage content?

    Parts of the workflow, yes, through schedules, the API and Zapier. Anything predictable is a scheduling job: the breakfast-to-lunch changeover, for instance. Anything driven by an outside system goes through the API or a Zapier workflow. Look states that its Zapier integration reaches more than 1,000 external apps, though what you can actually automate depends on the connected service.

    How can gas stations measure digital signage performance?

    Start with playback. The analytics and proof-of-play data in Look tell you which content ran, where, and how often. Then compare that to your own numbers: sales, loyalty sign-ups, movement on the products you pushed, and advertising you owe a partner. One honest caveat. Look gives you the playback record and nothing more; the link to revenue only appears once you join that record to your own commercial data.

    Is digital signage suitable for both independent gas stations and large chains?

    Both, and it is the same platform either way. Three screens at one site, or a network spread across dozens of them. A single station uses Look to keep menus and promotions under control from one place. A larger operator uses it to organize content across many locations and screen groups. There is a 14-day free trial, which is the sensible way to test the workflow before committing to a rollout.