Tutorials
Transportation digital signage
Improve wayfinding, assist passengers with departures and arrivals and keep them entertained during the trip. Manage your screens for real-time updates with ease.
4.9
5.0
Transportation digital signage benefits
Effortless real-time updates
Offer passengers immediate route alterations, delay news, or other vital details. Update everything within moments, ensuring everyone stays in the loop for a seamless travel experience.
GPS-driven content for relevance
Provide commuters with pertinent information about vehicles on the move by displaying nearby stops, services, or landmarks to ensure passengers are always in the know.
Direct customer engagement
Deliver a personalized experience for every traveler by streaming tailored content like local news or curated adverts, enhancing their journey with relevant insights and recommendations.
Efficient wayfinding
Provide straightforward directions and route maps to ensure passengers can navigate with ease and confidence.
Safety and alerts
Swiftly communicate vital information during emergencies, guiding passengers to safety and alerting them of any hazards or essential precautions.
Dynamic ad monetization
Display targeted advertisements or promote local businesses, events, or attractions. Adjust promotions easily based on time, location, or audience insights.
How digital signage works
Look Digital Signage software enables transportation institutions to quickly and cost-effectively update digital signage content
Create content
Design your content or utilize one of our transport-specific templates directly in the CMS
Playlist and schedule
Curate a sequence of content playback, setting them to air during rush hours or on particular days of the week
Start playing
Deploy your content across individual displays or entire transportation networks and ensure timely communication to travelers
Key features
Transportation digital signage features
Content Creator
Create branded visuals, passenger alerts, safety instructions, or transit ads for transportation digital signage with ready‑to‑use templates.
Proof-of-play
Get screenshots and alerts directly in CMS to verify messages and ads are displayed correctly across all passenger information screens.
Screen Layouts
Show timetables, route details, service alerts, news and advertising in multi‑zone layouts. Ideal for concourses, waiting areas, platforms, and vehicles.
Offline playback
Keep route screens and onboard displays running without internet. Cached content ensures passengers still see schedules, stops, and service messages.
Smart scheduling
Automate content by route, platform, or peak hours. Show rush-hour updates, safety reminders, or notices about upcoming transport events.
Third-party integration
Sync real‑time data from scheduling systems, GPS feeds, or traffic platforms via API for dynamic and accurate passenger updates.
Secure environment
Hosted on AWS with role‑based multi‑user access and optional on‑premise deployment for transport networks requiring closed‑system security.
Use cases in the transportation industry
Airport
Increase revenue by selling advertising space on the most prominent screens and improve travelers' journeys by displaying the latest information at specific locations in your airport.
Gas station
Streamline your gas station operations by opening up new opportunities — advertising additional services, a digital menu, and gas price updates on all screens in your facility.
Bus station
Modernize bus stations and stops with digital screens, enhance the traveler experience, and optimize information delivery with dynamic content updated in real-time.
Train station
Transform railway stations — improve passenger service with digital ticketing assistance, and provide multilingual support with up-to-the-minute information through digital signage.
Parking space
Simplify navigation and improve parking management with Look Digital Signage. Guide visitors with digital wayfinding and real-time updates.
Success stories
Hear from our delighted customers! Check out their inspiring quotes about how our service has transformed their digital signage implementations.
4.9
5.0
YourLocalListers
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
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Epic Autokoulu
We tried many different solutions for our platform. After many trials and errors, we found Look Digital Signage to be an amazing tool for our purposes.
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Riverview Kennels
I’m grateful for the opportunity to work with Look and it's been a really big game changer for us, because it has helped us to come across as an older business in a much more fresh way.
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Coziahr Harley-Davidson
Our experience with Look has been nothing but amazing. Customer service is excellent, and the product works perfectly. It's remarkable and I wouldn't go with any other company.
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Xtreme Express LLC
In terms of using the system, the other options that I found were a little clunky and Look was not only affordable but really easy for us to deploy and get up and running.
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Railway Furnishers
With Look we can upload content and publish it within seconds and also customize screens for each of the branches. It is incredibly user-friendly and so easy-to-use, thus it's amazing to work with.
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60 000+
Screens
11 000+
Users
120+
Countries
Free digital signage templates
for transportation
Need engaging content? Customize dozens of free transportation-themed templates to create the perfect infotainment channel for your passengers. Show advertisements, local news, weather forecasts, transport changes, safety guides, traffic jam maps and much more in full screen mode or in multiple areas of the screen simultaneously.
How to turn your TV into a digital signage screen
Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or
Install FREE Look App
Transform any TV or compatible device into digital signage by installing the free Look app.
Plug Look HDMI Player
Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Frequently Asked Questions
Can transit operators use digital signage for advertising?
Yes, transit operators can combine passenger information with advertising to create additional media inventory without removing essential travel information. The MTA’s digital screen program, developed with OUTFRONT Media from 2018, was designed to provide real-time service information while also generating advertising revenue. Operators can schedule campaigns by screen, location, route, time of day, or audience context.
How are emergency messages managed across a transportation screen network?
Urgent messages are pushed from a single point of control. An operator overrides whatever was scheduled, on a handful of screens, at one station, or across the entire network. New York’s MTA does this through its Mercury communications platform, which sends location-specific information to screens throughout the subway. The same principle covers disruption notices, evacuation instructions, and severe-weather warnings. The team publishes once, and nobody works through the displays one by one.
Can transportation digital signage work without an internet connection?
Yes, but only partly. A player that caches content locally will keep playing what it already holds, so the screen stays lit instead of going black. Fresh data is the limit. Arrivals, alerts and timetable changes need a live link to come through. On a network spread across dozens of sites, this is worth checking during procurement, because a screen a few minutes out of date is a far smaller problem than a screen with nothing on it.
Can digital signage integrate with transportation ticketing systems?
Yes, in most cases. What matters is what the ticketing platform makes available: an API, a web interface, or a QR-based workflow is usually enough. Where one exists, a display or a touchscreen kiosk can show current fares, send passengers to a purchase page, or pass them into a mobile checkout. Reading fare information and paying at the screen are two different levels of integration, though, and the ticketing provider usually decides which is on the table.
What information can transportation digital signage display?
Transportation digital signage can display live arrivals and departures, delays, cancellations, route changes, wayfinding, emergency alerts, weather, advertising, and local travel information. On London’s Elizabeth line, digital passenger information screens were deployed across 41 stations and combine train schedules with service updates. Content can also be targeted by station, platform, route, screen, or time of day.
How do operators manage hundreds or thousands of transportation screens?
Through a central digital signage CMS rather than site-by-site updates. Screens are grouped by station, route, region or function, and each group gets its own content and its own access rights, so a regional team can publish locally without touching the rest of the network. The other half of the job is monitoring. Player status, offline devices, scheduled playlists, and software rollouts are all handled remotely, which keeps a site visit from being the default answer to every fault.
Can transportation screens be connected to passengers’ phones?
Yes. A QR code is the usual bridge. The shared display carries the public information, and the passenger’s phone takes over from there. Scanning can open a live timetable, a journey planner, a ticketing page, a station map or a service-alert sign-up, none of which requires a touchscreen. Two situations make this especially useful: when the detail will not fit on a display that everyone is reading, and when passengers need the information after they have left the station.
How does digital signage show real-time transit information?
Live information reaches the screens through a data link between the signage platform and the operator’s scheduling, vehicle-tracking, and service-alert systems. Most networks run on GTFS for timetable data and GTFS-Realtime for live updates, while SIRI is widespread among European operators. Once those feeds are connected, estimated arrivals, vehicle positions, cancellations and disruptions update on their own. No one has to edit a screen by hand.
What is transportation digital signage?
Transportation digital signage is a network of digital screens used to deliver passenger information, wayfinding, safety messages, and other content across transport environments. It can form part of a passenger information system, or PIS/PIDS. New York’s MTA, for example, announced the addition of more than 9,000 digital screens to its transit network to improve location-specific passenger communication.
What type of screens are suitable for stations and outdoor transport locations?
Transport locations typically require commercial displays selected for brightness, operating temperature, weather exposure, viewing angle, and continuous operation. Outdoor screens often need considerably higher brightness than ordinary indoor TVs; displays installed for Sydney’s Parramatta Light Rail, for example, use brightness levels of 1,500 nits. Vehicle installations may also require vibration-resistant mounting and hardware designed for changing temperature and humidity.
What is the difference between digital signage, PIS, PIDS, and FIDS?
Digital signage is the broader technology for managing content on screens, while PIS or PIDS refers specifically to passenger information systems and displays. FIDS, or Flight Information Display Systems, is the aviation-specific version used for flight arrivals, departures, gates, and delays. A transport operator may use one digital signage platform to support several of these screen types within the same network.
How can transportation organizations measure the ROI of digital signage?
Transportation organizations can measure ROI through operational, passenger-experience, and commercial KPIs rather than screen impressions alone. Useful metrics include screen uptime, accuracy of passenger information, incident-response time, fewer routine information requests, reduced printing costs, advertising revenue, and passenger satisfaction. For large networks such as the MTA’s 9,000-plus-screen expansion, centralized updates also reduce the operational effort required to communicate changes across many locations.
How can digital signage improve accessibility in public transport?
Digital signage can improve accessibility by combining readable visual information with audio and accessible interaction options. Useful measures include high contrast, large text, sufficient display time, text-to-speech, tactile controls, and hearing-loop integration. NJ TRANSIT’s digital bus-stop pilot, for example, included five solar-powered e-paper signs with text-to-speech capability and automated lighting to make passenger information more accessible.
Where can digital signage be used in public transportation?
Digital signage can be used in airports, train and metro stations, bus terminals, ferry terminals, parking facilities, platforms, ticket halls, stops, and onboard vehicles. Chicago’s CTA operates nearly 11,000 bus stops, illustrating the scale a public transport signage network may need to cover. Different locations can receive different layouts, passenger information, advertising, and service alerts from the same central system.
