Table of Content
You’ve deployed your real estate digital signage screens and installed a powerful CMS platform with templates, design tools, and remote management. But just to make sure you don’t fall into the generic messaging trap, have you created a content calendar yet? You should, because it helps you map out what you’re going to show and when, and most importantly, it enables you to sync on-screen content with your broader marketing efforts, such as social media.
Without that structure, your audience will eventually tune out even the most attention grabbing visuals if they’re not hyper specific to them and varied enough to hold their attention. To help, we’ve compiled a list of the 10 most practical real estate digital signage content ideas for realtors to pull in more traffic and increase inquiries.
1. Listings
Let’s start with the most obvious - listings, but you have to be more creative in your implementation to avoid the classic MLS-style layout. Since you already have photos and videos, the first step is to resize them to fit the orientation and screen dimensions based on how people will view them. A tall portrait photo works better on a street-facing window, while a landscape slideshow makes more sense inside your lobby. Property screen templates can help a lot here since you only need to replace the pre-set zones with your own images and property details.
In order for your listings to attract the most attention, you need to use high-quality imagery. Research from the National Association of Realtors shows that 85% of buyers consider photos the most important factor when looking at properties online, and the same rule applies to your screens. Images should be detailed and sharp, and videos at least 1080p as a standard. It also helps to add QR codes that link directly to the full tour or property page, so people can keep browsing even after they’ve left your office.
2. Events
Use your window displays and lobby screens to highlight open houses, broker tours, or buyer workshops. The key is to keep it visual and easy to read at a glance. Countdown timers, bold event times, and addresses work better than long text blocks.
You can also make better use of your screen space by splitting it into zones. For example, the top half could show the event details while the bottom strip shows a live weather update. If you’re using Look CMS, the built-in weather widget makes this setup simple.
3. Testimonials
Another type of content that works really well on screens is client testimonials. People want to know you’re credible before they decide to work with you, and reviews give them that confidence. According to industry research, almost nine out of ten buyers trust online reviews as much as personal recommendations. With Look, you can connect the Google Reviews app and have new ratings show up automatically.
And since social media influences so many purchase decisions today, it’s worth showcasing content from there too. Influencer collaborations, client shout-outs, or even casual posts from buyers who’ve just moved in all serve as powerful testimonials. It feels more authentic when people see others like them sharing their experience.
4. Community News
Instead of filling every slot with listings, dedicate space to local news that directly impacts buyers and sellers. This could include new zoning changes, school rankings, infrastructure projects, or upcoming neighborhood events.
The value here is simple: it shows clients that you understand the area and stay on top of changes that affect property values and lifestyle. It also gives people walking by a reason to stop and pay attention, since the content connects to their daily lives.
5. Tips and Advice
A sure way to connect with prospects is to educate them and address some of the misconceptions around homeownership, which also gives you an opportunity to establish yourself as an industry expert in your area. Instead of long explanations, short Q&A slides or a rotating “Did you know?” series work better. Pop-quiz style headlines, ie, “True or False: You need 20% down to buy a home?”, can spark curiosity and get people to pay attention long enough to see the answer.
On lobby screens, it’s best to keep each tip or question to one slide so viewers can process it in a glance. Window screens have even less dwell time, so stick with bold statements or quick “myth vs. fact” reveals. You can add QR codes that link to a longer FAQ page, which gives interested viewers a way to keep engaging.
If you already have a list of FAQs or buyer/seller guides, you don’t need to start from scratch. You can drop that content into a slide deck and push it straight to your screens using Look’s built-in Slides app.
6. Promotions
Promotions don’t have to be complicated to be effective. They work best when they’re clear, short, and tied directly to services clients care about. If you’re running a time-sensitive offer, like a referral bonus that ends in two weeks, you can display a countdown timer to create urgency and motivate people to act quickly.
The smart scheduling tool in your signage platform helps you plan these weeks in advance, especially for seasonal campaigns, which is a welcome time-saver during busy periods. Once set up, the content will start and stop automatically on the right dates without you having to swap anything manually.
Examples of promotions you can highlight:
- Free consultation offers for first-time buyers or sellers
- Referral rewards for past clients
- Limited-time discounted commission rates
- Special packages for property management services
If you’re working across multiple offices, Look gives you the option to organize your screens into groups. That way, you can set one promotion to play only in your downtown office and another in your suburban branch. You just create a playlist for each campaign, assign it to the right group of screens, and it will run only where it’s relevant.
7. Videos
Not every type of video works in this setting. Short, silent clips tend to perform best because people don’t usually stop for long or have audio available. Keep videos under 30 seconds, add captions or bold text overlays, and always export in at least 1080p resolution so the footage looks crisp on larger displays.
For real estate, the most useful video types are:
- Property highlights: Quick walkthroughs showing key selling points like kitchens, outdoor spaces, or unique finishes.
- Drone footage: Neighborhood flyovers or wide exterior shots that give context to the listing.
- Community features: Short clips of local amenities like parks, schools, or shops near a property.
Do you already post videos on your official YouTube channel? Look has YouTube built in, so you can connect your account and play those clips directly on your screens without re-uploading.
8. Agent Spotlights
Humanizing your brand is arguably the most effective way to get prospects through your door, especially on window displays. People want to know who they’ll be dealing with, and putting your team front and center makes your agency feel approachable.
To do this, simply customize the agent spotlight template with a professional headshot, name, role, and one or two key details that matter such as neighborhoods they specialize in or how long they’ve been in the industry. Rotate agents regularly so the content stays fresh and everyone gets exposure.
You can also add finishing touches with a QR code that leads viewers straight to an agent’s profile or contact form, which is easier than expecting them to remember details from a passing glance.
9. Partner Ads
Your screens don’t have to run only your own content. You can also sell ad space to businesses that tie directly into the buying or selling process. You create an additional revenue stream which can help offset the initial signage investment while making life easier for your clients by pointing them towards services they need anyways.
Think mortgage brokers, moving companies, interior designers, or landscapers. Even a local café near one of your listings makes sense if you’re trying to show off the neighborhood.
The point is to keep it relevant so it doesn’t feel out of place.
10. Market Data & Trends
Infotainment is an important aspect in digital signage because audiences like to stay informed as much as entertained. Market updates fit neatly here because they give people useful context while showing that you stay on top of the numbers.
In practice, there are two ways to get this content onto your screens:
- Use feeds where they exist. Mortgage rates and housing news are often available through RSS feeds from financial sites or industry news outlets. Look supports RSS, so you can connect those feeds and have fresh numbers appear automatically.
- Update slides for local stats. For hyperlocal data such as average sale prices, days on market or neighborhood-specific trends, you’ll likely need to prepare slides yourself. Most offices already pull these numbers monthly from MLS or their local realtors’ board. Drop them into a branded slide deck and schedule it in Look to run as a recurring “Market Update.” That way, your data feels current without you needing to touch it every day.
When it comes to design, less is more. One or two stats per slide in bold text is all people will process at a glance.
Best Practices for Effective Real Estate Screen Content
- Visual Quality: Always use sharp, properly sized images and videos (1080p+ for video) with consistent branding. High contrast and simple layouts make content easier to read at a glance.
- Timing and Rotation: Match slide duration to how long people view the screen, ie, a few seconds for passersby, longer for seated viewers. Refresh content regularly and schedule by time of day to keep it relevant.
- Messaging and Call-to-Action: Keep text short and purposeful, with clear CTAs like “Scan QR to view more” or “Ask us about this program.” Make the tone approachable and double-check accuracy and compliance.
- Layout and Zones: Prioritize the most important content in the largest area and keep secondary info small. Test from different viewing points to ensure readability and avoid clutter.
- Consistency vs. Variety: Stick to your brand’s look and feel while rotating content types to keep screens fresh. Seasonal touches and varied templates prevent monotony without breaking cohesion.
Turn These Ideas into Action with Look
Screens by themselves don’t guarantee results. What makes real estate digital signage valuable over time is having a clear plan for what appears on them. Building a content calendar with a balanced variation of these ideas keeps you ahead of the curve, helps you adjust to market changes, and gives you more control over how your marketing performs.
Having a powerful signage platform in your toolkit takes the heavy lifting out of the process. With Look, you can design content, manage all of your displays from one dashboard, and roll out updates in minutes.
Try these ideas today with Look’s ready-to-use templates and bring structure and impact to your signage.
