Top 10 Easter Advertising Ideas to Drive Sales [+ Examples]

71% of shoppers are actively seeking unique brand experiences. Merge that with seasonal visuals to design, campaigns to fine-tune, and the pressure to drive sales, Easter becomes a whirlwind for marketers. 

But on the bright side, a few strategic adjustments can make all the difference. Customer expectations are constantly changing, so you’ll need to dig deeper to make this Easter special for your audience. Channel your creativity into creating interactive experiences, personalized offers, and cause-driven campaigns. 

The best part is that your signage network can do most of the legwork to turn potentials into repeat customers. And you don’t have to use up most of your time to create digital content that matches your branding and seasonal theme the Look content manager makes it quick and easy. We’re going to show you how. 

Along with that, here are 10 advertising ideas backed with real-life examples to help you stand out, boost engagement, and maximize your holiday sales potential. 

1. Creative Easter-Themed Email Campaigns

Inboxes get flooded around major holidays, but personalization and strategic timing will ensure your campaigns cut through the noise. According to Hubspot research, the most effective strategies for email marketing campaigns are personalizing messages 72%, segmenting subscribers 78%, and automating email campaigns 71%. This doesn't require complex data mining – even referencing past projects can make a big difference. 

You can segment your email list to provide tailored offers: loyal clients could receive early access to your Easter promotions while prospects with less engagement history might be converted with targeted discounts. The sweet spot for maximum Easter campaign impact is typically about two weeks before the holiday. This provides ample time to generate interest and instills a sense of urgency while avoiding last-minute desperation.

2. Easter Product Bundles and Promotions

Bundling products or services is a proven strategy to boost sales, and Easter presents the perfect opportunity. Once you analyze your existing sales data to uncover which items are frequently purchased together during this period, you can offer them as pre-packaged bundles at a slight discount.  Promote convenience and emphasize how these bundles can streamline gift-giving for your customers or create a festive atmosphere.  Limited-edition "Easter-only" packaging or the inclusion of bonus items further incentivizes purchases.  Consider a "threshold promotion" where purchases over a certain amount qualify for a free Easter-themed goodie to drive higher-value transactions.

3. Social Media Contests and Giveaways

There’s no better way to generate Easter buzz than social media. And you can bridge the gap between your online campaign and in-person visits using your digital signage. But first, you need to create Easter-themed designs for your contest, and Look CMS has you covered. 

Once you’ve logged into your account, the layout section has a range of festive templates you can select and customize with your branding and contest details. Continue to generate a unique QR code directly within the software that in-store shoppers can scan and immediately be enrolled in the contest. 

To further amplify the excitement, display the collected user-generated content on an Easter-themed social wall across your digital signage network. Showcasing the fun experiences and exciting prizes participants are winning will generate interest and encourage others to join. 

4. Easter-Themed Landing Pages and Microsites

For focused Easter campaigns, a dedicated landing page or even a microsite can centralize your promotions and offerings.  Opt for bold visuals that immediately evoke the holiday spirit, along with clear headlines highlighting your unique value proposition.  Incorporate testimonials from past clients who have successfully used your products or services for Easter-related initiatives. Testing different calls-to-action (e.g., "Explore Easter Solutions" vs. "Simplify Easter Gifting") can help you optimize conversions. 

5. Influencer Partnerships for Easter Promotion

You might already be considering influencer partnerships to showcase your products or simply generate buzz. This time, try looking beyond the follow count. Industry reports show that micro-influencers tend to have higher engagement rates despite having a smaller audience. They have a dedicated following that you can benefit from if you find the ones that align closely with your ideal audience. Then tailor the partnership type to your goals.  Discount codes or affiliate links offer easy performance tracking, while sponsored content such as product reviews or 'how-to' videos showcase how your services can enhance Easter-related strategies.

6. Easter Egg Hunt Events and Activities

Easter egg hunts are a tradition that you might already be thinking of hosting to boost foot traffic and create a fun experience for customers. But before you start hiding those eggs, consider partnering with complementary businesses for a joint Easter egg hunt that can expand your reach and attract new customers. Cross-promotional events can increase customer acquisition by up to 23%.

Look for businesses within your area that have a similar target audience but offer different products or services. This ensures you're both attracting a relevant crowd and providing a more exciting, well-rounded experience for attendees. Coordinate your promotion efforts across all partners' channels and offer a grand prize featuring contributions from each business. Don’t forget to check with local regulations regarding permits or compliance requirements for public events like this.

7. Easter-Themed Blog Content and Articles

Content marketing remains a powerful tool for attracting organic traffic and positioning your brand as a thought leader.  Focus on long-tail keywords that potential clients might search when planning their Easter initiatives (e.g., "corporate Easter gift ideas" or "Easter event planning for teams").  Then, integrate your products or services as solutions within your content and provide downloadable resources like checklists or templates for added value.

8. Interactive Easter Games and Quizzes

Gamification elements boost engagement and create memorable interactions with customers during Easter. These can be surprisingly effective at drawing attention and increasing dwell time in your store or venue. Keep it simple and visually appealing. Use digital scratch cards that reveal discounts, trivia about Easter traditions, or a quick personality quiz like "What's Your Easter Decor Style?" that suggests products based on the results. 

9. Easter Branded Merchandise and Swag

Brands have been giving out branded merchandise for years now because it's a surprisingly enduring marketing strategy.  Studies show that 83% of consumers recall the advertiser after receiving a promotional product.  The key lies in creating items that are genuinely useful, desirable, or aligned directly with your brand's offerings.  Useful items such as branded reusable water bottles or tech accessories get used daily and will reinforce brand recognition.

10. Charity and Community Engagement Initiatives for Easter

Customers prefer to buy from charitable companies because it makes them feel good. They know they are part of something bigger than themselves and that their purchase is changing the world. If you’re considering this as part of your strategy, you need to select a local charity whose mission complements your own. Then create opportunities for your employees to volunteer their time. Publicize your efforts across your channels, both social media and word of mouth, but keep the focus on the positive impact. 

Best Easter Promo (real-life examples)

Cadbury

Cadbury's "How Not to Eat Yours" campaign for Easter 2022 was a stroke of marketing genius. They took their already popular Creme Egg and added a unique twist: limited edition eggs with half white and half milk chocolate. Finding one of these rare eggs meant you had a chance to win £10,000, but only if you could resist the temptation of eating it first. This campaign thrived on a few key elements. First, it gamified the simple act of buying chocolate and turned it into a fun challenge. The limited-edition aspect created a sense of urgency and excitement where people were eager to find these special eggs. Finally, the high-value prize money made the entire campaign much more newsworthy and enticing. By making use of social media and integrating this hunt into their larger Easter marketing strategy, Cadbury was able to generate significant buzz and engagement for their product.

Walkers

Walkers' Sensations Easter 'Egg' Gift Box was a clever move to stand out in a crowded Easter market. Instead of the usual chocolate focus, they offered a savory and sophisticated alternative—Sensations Thai Sweet Chilli Crisps, a bottle of Malbec, stemless wine glasses, and a bamboo bowl. This twist targets adults looking for something different, while the inclusion of a £5 Amazon Prime Video voucher offers added value and hints at a relaxed "date night in."  With this campaign, Walkers successfully differentiated themselves and attracted a whole new audience to their Easter offerings.

Deliveroo

In 2019, Deliveroo tapped into the hype surrounding the final season of Game of Thrones with a limited-edition chocolate dragon egg campaign. This move was brilliant because it coincided perfectly with the show's premiere, giving them instant relevance with a massive audience. Deliveroo targeted Game of Thrones fans who were likely to order food for viewing sessions. The limited edition eggs generated new account sign-ups and brand visibility.

Ready To Turn These Ideas Into Action?

Easter offers a fantastic sales opportunity, but the key to success lies in strategic execution. Before diving into any tactics, pinpoint the most effective channels for reaching your target audience.  The marketing landscape is continuously evolving, so don't rely solely on outdated strategies.  Experiment with the wide range of Easter advertising ideas we've discussed, from social media contests to personalized email offers. With thoughtful planning and a willingness to adapt,  you can maximize your Easter sales and gain insights that will fuel your marketing success long after the holiday.

For omnichannel marketing, use Look Digital Signage and promote your Easter events on digital screens using custom templates. Try the 14-day version of the Look CMS for digital signage, it's free.