In event planning and management, engaging your audience is a key component to creating a memorable and impactful experience. One effective way to achieve this is through event gamification, a strategy that combines elements of game design and mechanics with the event environment. Gamification can boost attendee participation and interaction and create a sense of excitement and competition.
In this article, we’re going to look at the top 11 event gamification strategies that can help you take your event to the next level.
Understanding the Power of Gamification in Events
Gamification is the process of applying game mechanics and design principles to non-game contexts. By introducing elements such as competition, rewards, and challenges, gamification taps into our innate desire for achievement and drives active participation. In the context of events, gamification can transform passive attendees into active participants.
Benefits of Gamification in Event Engagement
Increased Attendee Engagement
Gamification encourages attendees to actively participate in event activities because there is a promise of a reward to look forward to. As such, attendees are motivated to explore different aspects of the event and interact with fellow participants, which ultimately translates to better engagement.
Enhanced Learning and Knowledge Retention
When learning becomes a game, attendees are more likely to retain information and actively seek out new knowledge. This not only makes the learning process more enjoyable but also increases knowledge retention.
Strengthened Networking and Community Building
Events are not just about learning, they also provide valuable networking opportunities. Gamification can facilitate networking by encouraging attendees to connect and build lasting relationships in a less intimidating way.
Data Collection and Analytics
By tracking participant interactions and performance in gamified activities, organizers can gather insights into attendee behavior, preferences, and interests that can inform future event planning and personalized marketing efforts.
Incorporating Gamification into Event Planning
To successfully incorporate gamification into your event, consider the following steps:
- Set Clear Objectives
Define the goals and objectives you want to achieve through gamification. Do you want to increase attendee engagement, collect data, or promote networking? Having clear objectives will help you design relevant and impactful gamification strategies.
- Know Your Audience
Tailor your gamification strategies to align with their interests and motivations. Consider factors, such as age, industry, and event goals to create a personalized experience that resonates with your attendees.
- Choose the Right Gamification Tools
Select the appropriate gamification tools and technologies that align with your event goals and budget. This may include mobile apps, event management software, or specialized gamification platforms. Ensure that these tools are user-friendly and compatible with different devices and operating systems.
- Design Engaging Game Mechanics
Create game mechanics that are intuitive, easy to understand, and aligned with your event theme. Consider incorporating elements like points, badges, leaderboards, challenges, and rewards to motivate attendees to participate actively.
Top 11 Event Gamification Strategies
Now that we've covered the benefits and steps to incorporate gamification into event planning, let's explore some effective gamification strategies that you can implement at your next event:
- Interactive Polls and Quizzes
Interactive polls and quizzes are a great way to engage attendees and gather valuable insights during an event. You can use the event app or dedicated polling platforms to create real-time polls and quizzes that attendees can participate in using their smartphones or other devices. These activities promote engagement and provide you with instant feedback and data for further analysis and decision-making.
- Leaderboards and Competitions
Leaderboards and competitions introduce an element of competition and motivation to the event. By tracking and displaying attendee achievements and scores on your event signage, you can create a sense of excitement and encourage active participation. This can be done through various means, such as earning points for attending sessions, networking with other attendees, or completing specific challenges.
- Social Media Integration and Hashtag Contests
Host social media contests that require attendees to share event-related content, use event hashtags, or tag friends. Offer prizes to winners and encourage attendees to engage with your event on social platforms.
You can use social media walls to showcase real-time posts and interactions. This is easier and automatic with the Look CMS. Once you’ve logged into your account, access your desired social media platform, sign into your account and the live streams and photos will start to display with a few clicks.
- Interactive Digital Signage and Kiosks
Digital signage and interactive kiosks take event engagement to a whole new level. Attendees can participate in trivia quizzes related to the event theme, solve puzzles, or engage in photo challenges. They also make the best visual impact for displaying native ads and sponsor promotions without interrupting the users.
If you need to build some anticipation and excitement, digital signage for events is the best tool. Simply use the countdown timer in the Look CMS to create a sense of urgency and encourage participation in upcoming activities or announcements.
- AR and VR Experiences:
Augmented Reality (AR) and Virtual Reality (VR) technologies bring a whole new dimension of gamification to events. Attendees can use AR to participate in a virtual treasure hunt where they need to find and collect virtual objects using their mobile devices. VR, on the other, can be used to explore virtual worlds, complete challenges, or engage in a game-like adventure.
- Scavenger Hunts
Scavenger hunts are a classic gamification strategy that can be adapted to fit any event. Simply create a list of tasks or items for attendees to find or complete. They can use their smartphones or event apps to receive clues, submit photos or videos as evidence, and track their progress. Scavenger hunts can be designed to highlight specific event features, exhibitors, or sponsors, thereby providing additional exposure and value for participants.
- Gamified Networking
Networking can sometimes feel intimidating or forced at events. Gamification can create a more relaxed and enjoyable experience for attendees. This can include icebreaker games, networking bingo, or speed networking sessions with a competitive twist.
- Team-based Challenges
Team-based challenges encourage collaboration and friendly competition. To make them a success, create challenges that require teams of attendees to work together to solve problems, complete tasks, or achieve specific goals. For example, create an immersive escape room challenge where teams collaborate to solve puzzles, decipher codes, and unlock hidden clues within a specified time limit
- Virtual Badges and Rewards
Digital badges and rewards are a tangible way to recognize and incentivize attendee participation and achievements. By awarding badges or points for completing specific tasks or milestones, you can motivate attendees to actively engage with the event. These badges can be displayed on your event signage or shared on social media, allowing attendees to showcase their accomplishments and compete for recognition.
- Gamified Exhibitor Interactions
Gamifying exhibitor interactions can increase attendee engagement with exhibitors and drive traffic to their booths. Exhibitor challenges or passport programs, where attendees collect stamps or points by visiting different exhibitors or completing specific actions will do the trick. This will encourage attendees to explore the exhibition area and also provide exhibitors with increased visibility and opportunities to interact with potential leads.
- Live Q&A Sessions
Live Q&A sessions are a common component of events where attendees have the opportunity to ask questions to speakers, panelists, or experts. To make these sessions more engaging and interactive, you can gamify them by introducing a points or rewards system. Attendees will earn points or rewards for asking insightful questions. This will encourage attendees to think critically and come up with valuable questions. The points or rewards can be accumulated throughout the session or event, and attendees with the highest scores may be recognized or rewarded.
Real-Life Examples of Successful Event Gamification
Case Study 1: Nike+ Fuelband and Accessories
Nike launched the Nike+ Fuelband application in January 2012, which has since become a popular gamified sport. The Nike+ Fuelband is a bracelet with special technology that monitors user movements. Participants download the Nike+ App, track their workouts, and receive daily feedback on their progress towards their goals. The gamification elements include animated celebrations when users hit goals or have streaks and a social dimension where participants can challenge friends.
Case Study 2: Cisco Live
Cisco Live is an annual conference organized by Cisco Systems. They implemented gamification elements in their event to increase attendee engagement and participation. They used a mobile app that allowed attendees to earn points and badges by attending sessions, visiting exhibitor booths, and networking with other attendees.
Case Study 3: Coca-Cola's Shake It
Coca-Cola integrated gamification into its marketing campaign in Hong Kong with the "Shake It" app. Teenagers were offered a free branded app for their phones, and during specific television spots, they were encouraged to shake their phones to win discounts and prizes from partners like McDonald's. The campaign used the element of unpredictability and curiosity, which was hard for the target audience to resist.
Implement Event Gamification for Success
To successfully incorporate event gamification, it is important to understand the needs and preferences of your target audience. Tailor the gamification strategies to align with the event objectives and desired outcomes. Continuously monitor and analyze attendee engagement and feedback to make necessary adjustments and improvements.
You can start incorporating event gamification into your next event with the help of Look digital signage software. Sign up today for a free 14-day trial and experience how our platform can help you implement the top gamification strategies for your next event.
