The Christmas shopping season is approaching, and there are several possibilities for commerce firms worldwide to increase sales. This period can account for as much as 40% of a business's yearly revenues. However, what is the challenge? Holiday marketing is difficult since almost every business does it, and distinguishing out seems nearly impossible. It would help if you had great holiday marketing efforts to attract a larger audience and increase sales.
Unwrap Festive Creativity
December heralds the start of the most enchanting season of the year! People prepare for Christmas and the New Year, providing a festive feel for the whole month. It is an excellent time for companies to be innovative with their marketing efforts to delight their clients.
Exploring Unforgettable Christmas & New Year's Marketing Campaigns
Have you seen the decorations in retail outlets? Stocks and products on display for the holidays, complete with snowflakes and bells? Yup! Christmas is here, and the holiday season brings joy to businesses worldwide. Social media accounts are getting into the Christmas spirit, business is releasing holiday season videos on YouTube, and Christmas advertising efforts are springing to life!
The Impact of Innovative Marketing in Ringing in the New Year
Marketing is crucial all year but more critical over the holiday season. Every time a holiday comes, you ought to utilize it to improve your sales with some special marketing strategies. People tend to spend money on items to assist them in accomplishing their objectives; thus, New Year marketing concepts are particularly effective.
For instance, marketing efforts are critical to holiday sales, with fourth-quarter media expenditure averaging 32% more than the initial three quarters of the year. During the holiday season, retail sales in the US exceed $800 billion, according to the National Retail Federation (NRF).
Countdown of the Top 11 Unforgettable Christmas Campaigns
Here are the top 11 greatest Christmas marketing efforts:
1. Red Cups from Starbucks
Starbucks' annual assortment of holiday-themed to-go cups brings in the festive season in style. The firm originally released their holiday mugs in 1997, and they immediately became popular. They have attracted the attention of consumers all around the globe throughout the years, assisting the firm in raising brand recognition.
2. "Home Alone Again" by Google (2018)
Google released a Christmas marketing advertisement for its Google Home Assistant 2018. The commercial stars Macaulay Caulkin, who recreated his legendary role as Kevin McAllister from Home Alone 28 years after that Christmas-themed movie debuted. Google even recreated several moments from the film to offer viewers a sensation of pure holiday nostalgia.
3. Coca-Cola's White Christmas
Coca-Cola established a live link between the two nations, enabling Finns and Singaporeans to speak in real time. To make things even more interesting, residents in Finland may sweep up snow and deposit it in a machine, prompting snow to appear from the corresponding machine in Singapore.
4. Macy's - Believe
Macy's Believe represents one of the finest Christmas marketing examples. For many years, the Macy's Believe initiative has assisted consumers in doing good. Believers of any age can participate in this initiative by writing a note to Santa in shops or online. Macy's pays $1 to the Make-A-Wish Foundation for each letter received. The charity then pays for children with serious conditions to have their desires granted.
5. Burberry
Every year, Burberry releases their digital Christmas ad, which they always do in typical British flair! From an outstanding display of their goods and brand to recreating the Christmas spirit of the United Kingdom, their Christmas commercial wins both the heart and the money!
6. John Lewis's yearly Christmas advertisements
One of the most eagerly awaited Christmas commercial classics in the UK, seeing a John Lewis ad signals that Christmas is approaching. From trampolining dogs to lovelorn penguins, you'll likely find yourself in the Christmas mood after viewing one of these legendary tear-jerking clips.
7. LEGO
LEGO went all out, using a celebrity for its Christmas commercial for the first time. The Holiday Hero campaign was a resounding success. It became one of the top Christmas campaigns of 2022. LEGO chose an unconventional approach, foregoing the customary views of Christmas trees, decorations, and snowy landscapes in favor of something less picture-perfect... A homemade truck that distributes presents as Kary Perry performs her popular song Firework on it! The Christmas movie conveys an essential message: “Everything is possible with LEGO” - it enables you to "create" a playful Christmas and change the world.
8. Samsung’s Quick Share the Holidays with Galaxy campaign
So, to commemorate Christmas 2022, Samsung published a short commercial highlighting Quick Share, the phone's flagship feature. The short film portrays the tale of a young girl who becomes bored during a family Christmas celebration and decides to amuse herself. She makes her way past the grownups and peeks out the window. She spots a young boy in an opposite street building and snaps him on her Samsung phone before quickly sharing the image.
The boy draws on the picture and Quick Shares it with the girl. What an inspiring tale. No, the homes where the two youngsters reside begin to move closer together.
9. Ikea
Ikea, the world's largest supplier of DIY furniture, décor, and home renovation products, has never run aggressive internet marketing efforts around Christmas. Search #IkeaChristmas to discover how their goods create conversation throughout the holiday season.
10. Swiggy
Swiggy's 2018 Christmas ad was clever and included the holiday spirit. The commercial emphasizes the spirit of hard labor and offers a fresh take on Santa Claus. The internet campaign began with a Christmas advertisement highlighting their 200+ female delivery partners. Swiggy's brand message is neatly aligned with Christmas.
11. Uber Eats
It may be emotional if you are not spending Christmas with your loved ones. Uber Eats capitalized on this sentiment in their digital Christmas commercial. From displaying the service being operational throughout the holiday season to properly displaying the feeling of Christmas, the ad is also a great example of like-minded firms working together during the holiday season.
Digital Signage's Role in Christmas's Activities
As Christmas approaches, everything gets cheerful messages, and digital signs become ever more necessary! As a company that employs digital signage, you can capitalize on the holiday mood and strengthen your Christmas marketing strategies. You may, for example, show creative Christmas decorations, create Christmas-inspired advertisements, provide gift suggestions, display personalized Christmas wishes, and promote holiday sales.
Case Study
One of the best examples of digital signage use over Christmas is the Newcastle Pepsi Max campaign, which was simple, eye-catching, and minimalistic. The campaign consisted of six premium digital displays installed in the station's heart, displaying the phrase "Try a new tradition this Christmas" which marketed Pepsi Max.
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Harnessing Look DS for New Year's Magic
Use your digital signage screens to attract new and existing consumers with enticing discounts over the New Year. The benefit of digital signage is that you can change it easily, particularly with Look DS.
Crafting New Year's Messages with Look DS Templates
Use free digital signage templates to produce spectacular New Year's Messages that ensure your displays stand out. Whatever your business, you will discover the best solution for your requirements with holiday digital signage templates. All templates are completely customizable, so you can quickly tailor them to your company's image and the message you want to express to your audience.
Step-by-Step Guide to Utilizing Look DS Countdown Timer
Set up your countdown timer by following the instructions below:
- Give your event a title and, if required, a description.
- Indicate the precise day and time.
- If required, use the screen time zone.
- Choose a language for time values (days, hours, and minutes).
- If you choose completed material, it will play rather than the app at your chosen time and date.
- You may also pick a backdrop picture or clip for the countdown timer, change the background color, and adjust the text boxes and timer theme.
- Select the Add Content option.
Amplify your holiday marketing campaign
You may leverage the finest holiday marketing efforts to get your creative juices flowing. But miss the most vital aspect of a marketing campaign: having fun while doing it! Also, don't hesitate to use digital signage to display captivating content for your audience. With reliable digital signage software, you will be set to show the right content over the holidays that improves your brand image. Try our Look Digital Signage solutions to get the best out of your marketing campaigns.
