Some people have worked for the same company for years. A nice compensation package may be a contributing factor but it has a lot to do with the individual's belief and alignment with the company’s goals, values, and mission—this accounts for 38% of the US workforce.
A negative or misaligned workplace culture is a major driver of employee turnover. The former executive director of Goldman Sachs EMEA equity derivatives believes that misaligned values create a toxic work environment. “Culture was always a vital part of Goldman Sachs’s success. It revolved around teamwork, integrity, a spirit of humility, and always doing right by our clients. The culture was the secret sauce that made this place great and allowed us to earn our clients’ trust for 143 years… I am sad to say that I look around today and see virtually no trace of the culture that made me love working for this firm for many years. I no longer have the pride or the belief.” he says in a NYT article, explaining his resignation.
In most instances, poor workplace culture is fueled by poor communication methods, a lack of effective feedback mechanisms, and limited growth opportunities.
What is Workplace Culture?
Workplace culture is the foundation upon which an organization operates, and consists of shared values, beliefs, and behaviors. It influences everything from how employees feel about their work to how decisions are made. Culture is shaped by leadership, policies, the work environment, and the employees themselves.
Simply stating values on a website or company brochure isn't enough. James Bagian, a former NASA astronaut observed that: “You can’t change the culture by saying, ‘Let’s change the culture’ ” Instead, it’s about giving employees the right tools, support, and systems to be successful.
How To Improve Corporate Culture
Employee perception ultimately defines the true culture of a workplace. The way employees experience leadership, communication, and overall company values daily is far more impactful than how the organization advertises these values.
According to a UK survey, 1 in 5 employees feel their company's values aren't put into practice, and over a quarter find the values unclear and full of corporate jargon.
That drives us to the importance of using the right tools and effective communication strategies that bring everyone on a common ground of what they’re all working towards.
Introduction to Office Corporate TV
Visual communication is far more impactful in grabbing attention and boosting employee engagement. For the majority of employees feeling disconnected from a company’s vision and values, digital signage for office spaces is far more effective in creating a shared sense of purpose. It provides the flexibility and customization needed to tailor messaging to specific culture-building goals.
Office corporate TV uses display screens strategically placed throughout the workplace to broadcast engaging content that drives employee connection, communication, and alignment with the company's mission.
The Role of Office Corporate TV in Fostering Workplace Culture
Employee Recognition and Appreciation
Publicly acknowledging the hard work and team members' accomplishments makes them feel valued and inspires others to strive for excellence. Use your displays to highlight top performers with dedicated slides, including photos, achievements, and a short message of appreciation from leadership. Include a dedicated "shout-out" section where employees can recognize their teammates with public messages of thanks.
You can save time creating employee recognition displays with Look CMS. It has an extensive library of visually appealing digital signage templates for employee spotlight, celebratory layouts, and recognition boards. Сustomize the templates to fit your context and you’re ready to elevate your recognition program with minimal effort.
Transparent Communication
With a network of screens in your organization, there’s more room for open and timely communication across all departments. Dedicate specific screens or display zones for company news and updates, ensuring visibility throughout the workspace. Implement a schedule for regular broadcasts that cover company performance metrics (presented visually with charts or graphs), leadership messages, and a curated calendar of upcoming events.
Promoting Company Values and Mission
Employees can hardly work towards what they don’t know or have probably forgotten. That is why your company’s mission statements, values, and cultural initiatives should be prominently displayed throughout the organization. The aim is to create a consistency that reinforces the messaging and inspires action.
Enhancing Employee Engagement
Companies risk losing up to $550 billion each year in lost productivity as a direct result of employee disengagement. Polls, surveys, and feedback channels can encourage participation when employees are prompted to take part via interactive displays. Gamification elements add a fun twist that contributes to a more connected workplace.
Implementing Office Corporate TV: Best Practices
Content Strategy and Planning
A successful Office Corporate TV deployment hinges on a thoughtful content strategy aligned with your company's unique culture and objectives. Consider the interests of your employees, and the company's mission, and create a balance of informative, inspirational, and engaging content.
Clearly define what success looks like for your program to guide your content choices. To maintain consistency and streamline your efforts, use a content calendar and leverage pre-built templates. The good news is, as the administrator in the Look CMS, you have total control over who manages different aspects of your signage content. Multiuser access allows you to designate specific teams for content creation, approval, and scheduling.
It’s also important to rotate content types to avoid monotony. You can set specific dates and times for content display within the content manager using the scheduling feature. Set important announcements to display during peak viewing times to maximize the impact of your content.
Design and Layout Considerations
- Employ a clean layout with ample spacing to ensure information is easy to read.
- Use a clear hierarchy of text sizes (headline, subheadings, body) to guide the viewer's eye.
- Choose a legible font that stands out against the background
- Analyze the flow of foot traffic in your workplace to determine the most visible locations for screens.
- Adapt your content to the viewing environment. For example, use short bursts of information in high-traffic areas.
Employee Involvement and Feedback
- Facilitate Q&A sessions on displays, allowing employees to ask leadership questions directly and receive answers.
- Encourage dialogue by featuring employee comments or responses to company announcements.
- Highlight employees whose suggestions are implemented to encourage continued participation.
- Recognize top respondents in surveys or those who actively provide feedback.
Case Study: Successful Implementation of Office Corporate TV
Cisco
Cisco, an IT products and services provider, deployed an enterprise digital signage program to enhance company-wide communication, visitor experience, and brand reinforcement. Their program incorporated strategic display placement, centralized content management through their DMS platform, and a focus on visually engaging content. This resulted in improved communication efficiency, cost savings, increased employee engagement, and the ability to tailor messaging globally across their vast network of offices.
3M: Technology Company
3M is a science-based technology company that operates in more than 150 countries worldwide. They have implemented digital signage screens in their offices to release important internal information simultaneously across multiple locations This allows them to ensure that the information is seen by their employees rather than getting buried in emails.
Conclusion
Transforming your workplace culture doesn't need to be complex. Lean into Office Corporate TV as a powerful, customizable solution to bridge communication gaps, elevate employee engagement, and reinforce the values that define your company. If you’re ready to see how office digital signage can enhance your workplace culture, Look CMS can help. With it, you have essential tools, features, and templates in one place—implementation becomes bliss.
Start your transformation today! Schedule a free demo of Look CMS and discover how simple it is to cultivate a workplace culture that motivates employees to give their best.
