It has always been challenging to find strategies to interact with successful workers. It's easy to underestimate the importance of internal communications for deskless employees, whether you're trying to communicate with a global workforce or update your plan for digital transformation communications. Even though deskless workers can make up 80% of the workforce, many managers fail to communicate with, engage or teach them properly. An employee who does not have a desk does not have a defined workplace or office and often does not have consistent access to computers or email. First and foremost, since there is less opportunity for interaction between the leadership and the deskless workforce, the latter is more likely to be overlooked.
Nevertheless, when managers fail to give deskless staff knowledge and training, the outcome is significant employee turnover, disengagement on the part of employees, problems with customer service and decreased productivity. Companies are fortunate to have access to various techniques that may keep deskless employees engaged. It involves using social media platforms, mobile technologies and digital workplace solutions. Likewise, a deskless workforce may benefit significantly from digital signage since it has become an outstanding tool for improving internal communications. Here are some ways you can use digital signage solution to enhance the engagement of deskless workers:
1. Assist workers in feeling connected to one another and motivated
Digital signage can bridge the communication gap between deskless employees and their employers. It can be handy for engaging deskless employees with dynamic and pertinent internal information. It may range from broadcasting birthday announcements to displaying safety regulations and corporate news. For instance, you might have a cultural tool that encourages your staff members to contribute photographs and commentary straight from their mobile devices to the digital signage displays in your office. It is a fantastic tool for connecting workers across geographies; in a way, it's similar to your internal social networking site that you can use from inside the company.
2. Encourage on-the-job learning
More junior workers can pick up skills as they go and engage in more complicated decision-making if the company encourages sharing information and stimulates discourse by displaying material such as data dashboards. In the workplace, it may also contribute to developing a more data-driven culture.
It works very well in businesses where there is no need for desks, such as manufacturing. Bringing to light knowledge pertinent to the task at hand and job-specifics helps boost learning tools and internal possibilities.
3. Motivate your deskless workers to excel
Transparency of information coming from headquarters may also assist in better aligning workers who do not have desks with the overall goals and objectives of the organization. It is possible that by communicating this information to workers, they would be better able to make informed choices while also experiencing a greater sense of connection to the company. Organizing these messages and ensuring that you show them to the appropriate individuals at the proper time may be facilitated by the production of individualized Playlists. Maintaining up-to-date and relevant material is made easier when it is organized on a corporate and local level, as done, for example, by the multinational chemical giant BASF.
4. Establish a level playing field in the workplace
Deskless employees only get less than one percent of the total budget for corporate software. It leads to an imbalance in conveying information from a company to its desk-bound and deskless employees, which might place deskless workers at a disadvantage.
Even though they have access to a company email address and instant messaging software like Slack and Microsoft Teams, 74% of office-based workers report feeling they are missing out on valuable information while on the job. It is possible to assist in counteracting the low retention rates connected to poor performance and dissatisfaction at work by introducing an internal communications digital signage plan geared toward the deskless workforce experience.
5. Motivate staff with relevant, targeted information
A short and easy message on the digital signs displays, such as "Good morning" or "Have a great day," may have a positive and lasting effect on your company's personnel. In addition, you may show customized information to stimulate your staff, such as birthday greetings, notes of thanks for employees, reminders of monthly performance rewards and so on. Quizzes are another fun activity you can use in the office to pique the interest of workers in their jobs and spark their creative juices.
Your company can organize activities that support worthy causes, such as blood donation camps, clothing donation efforts, or book distribution drives. Your organization may better connect with the workforce emotionally by encouraging employee engagement in charitable events and providing periodic recognition to staff members for the humanitarian work they accomplish.
6. Employ digital signage to disseminate information about recent company events and development strategies
In the last several years, there has been a significant shift in how people interact, and the way they communicate in the workplace has not been an exception to this trend. Because digital signage has become more commonplace, companies now have access to a valuable new tool that may help them improve communication and spread information more effectively.
You can use digital signage for several functions, including disseminating recent corporate news and updates, promoting future events and providing general information. Not only is the use of digital signage in place of more time-consuming means such as printed fliers and memos more convenient for companies, but it also enables them to communicate with a larger population.
Effective communication is more crucial than ever in today's fast-paced global corporate environment. Businesses may assist in guaranteeing that workers who do not have desks are constantly up-to-date on the most recent news and information by implementing digital signage at their workplaces.
Deskless workers may not spend their whole day in front of a computer, but it is still essential for them to be aware of what is happening around the firm. Because digital signage can reach workers regardless of where they are, using it in your communication plan is the most effective use of this medium. You may enlighten staff who work online by installing attention-grabbing digital displays in shared spaces such as the break room, hospital emergency room, manufacturing floor, conference halls, lounge areas and sales floor. In the long run, digital signage contributes to a more connected working environment.