To ensure a seamless public transportation experience as the world moves into a digitally-first society, you need to think more creatively about how you might improve connection. Commuters need to have a stress-free and uninterrupted travel experience.
Real-time passenger information (RTPI) may significantly impact their experience and encourage them to repeatedly use the same mode of transportation. It gives real-time updates on train schedules, connections, and delays. In reality, the worldwide passenger information systems industry is estimated to be worth £49.71 billion by2030, representing a 13.3% rise from 2020 to 2030.
Passengers and transportation service providers benefit greatly from having access to real-time passenger information in this manner. But, what are the key advantages of having real-time travel information on digital displays?
You're never more engrossed in a piece of content than when it's relevant, right? Ad-heavy material is everywhere, whether at work, waiting for a cup of coffee, or shopping. While it may appear fantastic from a branding standpoint, does it captivate the viewer? It's unlikely. Even so, knowing where to go on vacation is helpful for just about everyone. Who wouldn't want to see real-time information on the nearby buses, trains, trams and Ubers?
This establishes a precedent: you will be presented with relevant information while looking at a digital display. As a result, viewers are more likely to return, stay glued to the screen, and pay attention to the accompanying content.
Alleviate perceived wait times
Arriving at the airport only to see a security queue wrapping around the whole terminal will likely raise a traveler's blood pressure. Even the mere sight of a lengthy line may exacerbate travelers' feelings of dissatisfaction and detract from their overall trip enjoyment. Employees who have to deal with an irate client may suffer from this. It might be detrimental to a company's bottom line in the long run.
Transit systems may benefit from digital signage since it is a simple and cost-effective option. You can inform travelers of their expected wait periods by strategically posting signage at certain spots along the route. They'll appreciate knowing ahead of time how long the line will be until they can get a ticket or go through security. You can cool travelers' tempers with this knowledge.
Provide real-time access to travel-related information
You can find out whether your train is experiencing a delay by checking the time on the boards at a railway station. Checking the app is another option. But do we keep looking for updates until we arrive before our travel? Most of us quickly review and then go about our day, assuming everything is OK.
Digital signage and real-time travel information may make a difference here. Everyone would be able to better adhere to their travel plans if establishments in the city center, such as coffee shops, pubs, and restaurants, provided real-time travel information.
If companies provided workers with a real-time travel board or Google Traffic update of what's happening around the office, people could manage home time and lunch breaks much more successfully. To get the most out of their travel time, employees might finish early (or work later). The final effect would be happier, healthier workers who would also save time in traffic. You can't argue with that.
Assist in maintaining passenger safety
While you can use digital transportation signage to enlighten and amuse riders, you can also use it to distribute emergency messages better. When a security danger or an emergency arises, it is much easier to relay messages to large audiences because of the displays' ability to update with fresh material rapidly. In a big public area, it is the fastest and most effective method to communicate.
You may use these alerts to alert passengers if a security issue arises along your route, which might cause delays or cancellations. Even in a society plagued by persistent dangers, digital signage may play a critical role in helping to keep the public safe.
Passengers will enjoy a better experience overall
Transit signage may assist lessen the impact of long waits, which are unavoidable for transportation providers. Passengers are more likely to take advantage of information if it is interactive. Audiences will get more value from the material if it impacts how they relate to it.
News, entertainment, and interactive adverts are just a few examples of material you can show on screens for transportation. Passengers find it much easier to deal with delays and long lines when they have something to look forward to. Keeping yourself entertained when you're stuck in line might do wonders for your stress levels. Appropriate material is even more important for travelers who children or teenagers accompany.
Enhance consumer use and income from services
According to a survey from the World Bank Group, real-time transportation applications also attract new passengers. There was a 2% increase in daily passenger numbers on Chicago Transit Authority bus lines where RTPI was implemented in 2012. Also, in New York City's bus system, a study conducted in 2015 indicated that in only three years, the RTPI system had increased ridership by 2%, generating an extra $5 million in fares annually.
Managing route diversion
By allowing service controllers to concentrate on handling interruptions directly, RTPI systems may help optimize route diversion and decrease service calls. Thanks to GPS, a map display may show the driver exactly where they should be driving.
This is particularly handy during detours since the driver can keep track of the other route. You may also use it to prepare for future interruptions and diversions. You can achieve a seamless passenger experience by distributing this data to various passenger communication devices, including digital signage displays and mobile applications.
Investing in technology and infrastructures that will improve the travel experience for passengers, make operations more efficient, and save costs is something you should do right now. Real-time passenger information facilitates a smooth and intelligent passenger experience, the optimization of regular activities, and increased driver productivity. The RTPI-linked experience is the target that all efforts put into improving global mobility should be directed toward.