Trends in everything from web design to graphic design to marketing seem to shift on a dime. When it comes to understanding design trends might be challenging. What's the word on responsiveness these days? Is the art of iconography dead? These aesthetics are becoming more popular before erupting throughout every website, brochure, and digital billboard. In the same way, marketing strategies and the most popular channels might experience ups and downs with little notice.
To keep up with the times, designers and marketers must constantly change and adapt to add their unique perspective on 'trends.' This is more critical than ever with digital signage. To properly comprehend 'what is next' and change your screen content, you frequently have to go back and forth between the design and marketing camps.
Consider the new design and marketing trends that might impact your next digital signage campaign in this article.
1. Mobile optimization
The desktop was first, then came mobile. We've officially passed the tipping point, with mobile digital media time in the US now accounting for 51% of total online time, compared to 42% for desktop. Therefore, companies have rapidly implemented mobile responsive sites since Google Search declared that it would increase its use of mobile-friendliness as a ranking indication.
A responsive design adjusts to the screen size of the device being used by the user. However, this doesn't consider the user's thinking while on the go, compared to when they're on a desktop computer.
2. Smart and interactive displays
The back-end technology that powers digital signs will receive a significant upgrade. Intelligent and interactive displays previously only seen in movies will become a reality. Digital signages are gaining new object tracking and pen tracking technologies, enabling you to create even better real-time apps that interact with customers. Marketers are trying to incorporate digital signage and analytics to give a professional experience. The buyer will be supported and influenced by analytics solutions throughout the purchasing process.
Digital signage also introduces conditional content, which means that it can provide different material based on who is looking at the screen. There may be a need to deliver different content types to men and females based on factors such as gender and age.
3. Video production and curation
The popularity of video has skyrocketed. More and more people are using the internet to consume content, which currently accounts for around 69% of all customer internet traffic. Rather than a rise in video, marketers, and designers should keep an eye out for an increase in video usage and platforms that allow us to better select, refine, and personalize the films we watch each day in this area.
If you want to succeed, you have to treat video as a different medium with its quirks and quirkiness that you cannot find on any other platform. Internet Trends research by Mary Meeker found that 81% of people disable video commercials, 62% dislike pre-roll ads, and 93% consider installing ad-blocking software. People seem to be less tolerant of video interruptions than social media adverts and internet pop-ups. Marketers and designers now have the challenge of creating video commercials that are more natural than ever, focused on narrative rather than selling. Customers have a limited time to be amazed and engaged by your store window display while they are out shopping, and you don't want to bore them with the same ad roll.
4. QR Codes
QR codes are a fast and easy method to retrieve online information. Dining, retail, public venues, and other industries are seeing this trend. This is not going away any time soon, whether in 2022 or the years after that.
You can use QR codes in a wide variety of real-world situations. Using a QR code as an example, smartphone users may scan the code and get the required information. Customers may also discover more about the components of a product by checking its QR code. You may, of course, use them to pay for goods and services at most retail establishments.
In addition, marketers can use QR codes to monitor performance data. As a result, they can gauge the success of a marketing campaign or product and utilize this information to craft more robust marketing plans.
Overall, QR codes are a great way to link public displays and smartphones, and we anticipate seeing more of this kind of digital signage on mobile devices in the future.
You may compare micro-interactions to an undervalued member of your team. They put in long hours, frequently go unnoticed, yet nevertheless, manage to improve the quality of everyone's life. Micro-interactions, too, should be a joy to engage in.
The action of sliding the phone's screen down to refresh, hit a notice, or slide to turn off your alarm is a good analogy for how we interact with technology. Because they allow you to communicate with users in a humane manner, they are the key to successful user interface design (and other good marketing too).
You can use these micro-interactions to reward users and improve their experience in the digital signage environment. It's an example of digital signage where a person is asked about their destination and then guided there.
6. Full integration
This isn't a new trend, but the emphasis is increasing on IT, marketing, and design to establish integrated media activity planning and execution. Now that design iterations are considered in marketing, they may need to adjust as frequently as once a week instead of lasting at least a year or two. According to current data, only a quarter of organizations are happy with their present digital and conventional communication integration level, and fewer than 5% are completely integrated and optimized.
Here, technology will become the new best friend of both design and marketing. To assess the efficiency of alternative landing pages without the need for extra design resources, you may use tools like Optimizely and Google Analytics. Advanced wireframe and prototype tools like Invision make it simpler for marketers and designers to interact and cross-reference information from each area.
Even digital signage is being reshaped by the most recent innovations in the field of technology. These innovations have made digital signage more user-friendly and enhanced visibility and brand exposure. With these trends in mind, organizations must focus on aspects that provide a seamless customer experience, such as valuable details, interactiveness, responsiveness, and deep personalization.