The Ultimate Guide to government digital signage

With the digital signage revolution, governments are not being left behind. Here's a comprehensive guide to government digital signage.
The Ultimate Guide to government digital signage

Single monitors and video walls placed in prominent areas may assist governments at all levels in keeping their employees and the citizens they serve up-to-date and well-informed. Digital signage used by the government in strategic locations may instruct and inform the public, send mission-critical data and graphics to utility operators and first responders, and even help prevent crimes.

Almost 5.7% of the US population are governmental employees, making the government the largest employer in the nation. Since more and more people are expected to visit government buildings each year, it is only natural to make efforts to enhance the overall experience for everyone involved. Digital signage government is one such method. It can help to consider widespread use of digital signage across government entities. Listed below are the reasons why.

Reasons why government organizations should use digital displays

Digital signage has several advantages for government facilities. The most important ones are:

Improved communication

Formal writings, published online at specialist websites or in printed documents at public offices, are the norm when disseminating crucial information from government entities. Both are difficult to encounter, which limits their potential audience size. The reach and efficiency of public communication may be considerably increased by using digital signage to show vital information dynamically and engagingly in different languages and numerous locations all at once. For instance, institutions can pass vital information to their guests with waiting room signs.

Enhanced accessibility

You can make information more accessible to a wider audience, including persons with disabilities, by strategically placing screens and self-service digital signage kiosks in high-traffic areas and at a range of heights. You can install screens at wheelchair-accessible heights or heights where individuals with visual impairments can read them without difficulty.

Saving money and time

Updating digital signs in government buildings is faster and more cost-effective than printing and delivering new documents. Typically, a central cloud location is used to control all devices and send updates promptly. It reduces the time, effort, and money spent on printing, paper, ink and distributing printed goods. 

Assistance in unsupervised areas


A digital signage solution ensures continuous access to essential public services for those living in outlying locations where it is impractical or impossible to locate physical government buildings by providing real-time information and assistance. 

Application of digital signage systems in the government sector

Digital signage technologies can help simplify many government operations. Public information, navigation, visitor self-service, controlling room schedules, administrative and support services, and more are all areas where digital signages have widespread application.

Let's look closely at seven tried-and-true digital signage for government applications.

Control points

Everyone from the military and police to public utility managers may get a bird's eye view of mission-critical activities thanks to massive video walls. A seamless direct-view display may cover an entire wall in a control center, relaying data from the systems that keep the power on, the water pure and traffic and security cameras.

The video wall can show images in full color and high quality, making it ideal for diagrams and aerial photography. These walls are Trade Agreements Act (TAA) compliant and have built-in security software that the Department of Defense has authorized for use in federal organizations to provide the highest level of protection possible.

On the dockets

Information such as case numbers and court appearance times may be displayed on digital signs in public courtroom areas without fear of disclosure. If court procedures are often subject to frequent and quick changes, digitizing them may ease the strain on judicial operations and employees.

Public spaces

Scheduled and readily updated information may be shown on screens in lobby areas and other public spaces. By maintaining foot traffic flowing at a steady rate, dynamic, real-time updates may improve safety measures like social separation requirements. Employees may continue working without interruption when customers utilize these screens to get their desired answers.

Crowd management

Crowd management

Flat-panel displays and technology like queue management may control and expedite the time spent in line for government-issued IDs, licenses and permits. Displays in waiting rooms can indicate who is currently at the service center and where they should go. In contrast, interactive panels like the Samsung Kiosk or 13-inch QBR displays can enable appointment check-ins and offer waiting list numbers. 

Wayfinding and directional signs

Offices in busy government buildings are sometimes spread out over many levels, making them difficult to locate for those just passing by. Visitors may find their way to the right government offices with well-organized signs at entrances and decision points. Since the human brain absorbs visual information 60,000 times quicker than words, wayfinding displays offering dynamic maps can be useful. Digital signage software makes it simple for staff to update the directions.

Providing notice of emergencies

You can disseminate real-time emergency notifications through video walls, digital kiosks, and other forms of digital signage. For instance, if a natural catastrophe occurred, all government buildings could immediately get important updates from command centers. In a crisis, the emergency alert will take precedence over regularly scheduled programming to provide essential information such as what to do, where to go and who to call.

Staff participation

Can't-miss office digital signage displays are particularly helpful for the numerous government occupations since they convey anything from notifications and job advertisements to policy changes. Displays are more ubiquitous than email and messaging applications, making them an ideal medium for communicating with mobile government workers.

Human movers

Schedules and directions are shown on screens at major transport nodes. Kiosk digital signage in station lobbies and other digital displays may advise passengers of service changes and interruptions while freeing up workers to assist passengers with trip planning and ticket purchases. Sensors and data systems at the track and stop level provide real-time arrival information to flat-panel and direct-view LED screens.


There are several benefits to using government digital signage. It can help departments meet the needs of those who come to their offices, improve their staff's morale, gain residents' confidence, and disseminate information to those who may be far from their headquarters. Consider Look DS if you need a robust and flexible digital signage system for the public sector.