🏛️ Government Digital Signage

Digital Signage for Government

A fee goes up. An office moves to another floor. Opening hours shift for a holiday. Somewhere across the city hall, the service center and a dozen other buildings, a printed sign is now wrong. With Look DS one team fixes all of them from a browser. Roles decide who may publish, the CMS can sit inside your own network, and every screen keeps a record of what it actually ran.

Publish to every building at once

A notice or a service change reaches every screen in a single publish.

Keep the CMS inside your network

On-premises deployment behind your firewall on a one-time lifetime license.

Separate publishing from admin

Three roles scoped per CMS section, plus a per-device report of what played.
City Hall opening hours notice on a lobby screen
  • No credit card required. From $6 per screen/month with volume pricing.

  • Runs on Android, Windows, Linux, Tizen, webOS, Raspberry Pi and more.

  • 24/7 in-app support from real people.

Captera Rating
4.9
G2 Rating
5.0
60 000+
Screens
11 000+
Users
120+
Countries
Capterra Best Value · G2 High Performer
Software Advice · Customer Support 2026

Take control of the screens in every public building

Government digital signage lets public agencies manage service information, public notices, department updates, and staff communication across connected screens in every facility from one centralized platform.
Instead of printing a new sign whenever a fee, a form, or an opening hour changes, communications staff publish from a browser, schedule the change ahead of the date it takes effect, and send it to one building or the whole estate.

Sound familiar?

    • A red cross inside a black circle

      Printed notices out of date on day one

    • A red cross inside a black circle

      Every building shows a different version

    • A red cross inside a black circle

      Anyone with the login can change a screen

    • A red cross inside a black circle

      No record of what a screen displayed

Generic stock video file playing over a City Hall opening hours notice Black USB flash drive with 4 GB storage capacity

What you get with Look

    • One dashboard for every public screen

    • Notices that expire on their own date

    • Publishing rights separated from admin

    • A per-device report of what played

Clean City Hall opening hours notice without the video overlay Green shield icon with a white check mark
Try with demo screen now
Run demo screen right in your browser

From one lobby screen to the whole estate

Connect a player, build a playlist, and the first screen is live. Every other building, department, and outdoor display joins the same account through the same three steps.
  • Schedule

    Connect your screens

    Install the Look App on a compatible display, or plug in the Look HDMI Player. The screen shows a 6-digit code; enter that code in the CMS and the screen is paired.
  • Content

    Build and schedule your content

    Put notices, service information and department updates into playlists. Smart Scheduling then swaps them by hour, by weekday and by location.
  • Playlists

    Publish and confirm it ran

    Update one building or the whole estate from any browser, then check a per-device report or a screenshot to confirm the screen showed it.
Welcome to our food festival community event promotion Your vote matters elections promotion Laptop with the Look content editor building a Meadowbrook park grand opening announcement

Digital signage for every area of a public facility

The audience in a lobby is not the audience at a service counter, in a council chamber or along a staff corridor. All four run from one Look account, and public information keeps its own content, schedule and publishing rights, apart from what staff see.

Entrance, lobby and security checkpoint

Answer the first three questions before anyone asks.
Visitors queue up to ask which desk handles their case, what documents they need and when the office closes. The screen inside the door answers all three before anyone asks. In a multi-zone layout, the notice, the directory and a ticker share the display.
Screening instructions belong on that screen too, and they get revised often. One central publish, and every entrance in the estate is showing the new version that day.
Best for: Service directions, required documents, opening hours, screening instructions, appointment lines

Service counters and waiting areas

Use the wait to answer the next question.
People waiting for a permit, a license, or a benefits appointment have time to read. Use it for the form checklist, the fee schedule, the online alternative, and the processing time they can expect; one idea per slide with a QR code for the details.
Ticket and queue boards that render in a browser go onto the same screen with Embeddable Code, in a zone of their own, alongside the rest of the loop.
Best for: Fee schedules, form checklists, online services, processing times, QR links

Corridors and department directories

Keep the directory current without a sign shop.
Printed boards rarely get replaced as fast as floors get renumbered, offices move or a department relocates for a month. Build the directory once in Content Creator, then edit the one line that changed on the day it changes, on every screen in the building.
Screens carry a floor or department tag, so a corridor display shows the offices on that floor and nothing from the rest of the building.
Best for: Floor listings, department moves, room numbers, temporary relocations, event signage

Council chambers and public meeting rooms

Show the agenda without a clerk at a laptop.
A screen outside the chamber carries the meeting schedule, the agenda and the participation rules, so people arrive in the right room at the right time. The Calendar app puts a Google or Outlook calendar on screen read-only: it displays bookings; it does not create or move them.
Once the session is over, the schedule puts the screen back on its normal loop. Nobody has to be there to switch it over.
Best for: Meeting schedules, agendas, room bookings, participation rules, hearing notices

Staff areas and back office

Reach the staff who never open a mailbox.
Field crews, counter staff and maintenance teams miss most of the email that carries procedure changes, training dates and safety reminders. A break-room screen reaches them on its own schedule, separate from everything the public sees.
Roles settle who touches it. The staff loop is published by a Moderator; device pairing and account settings stay with administrators.
Best for: Procedure updates, training dates, safety reminders, recognition, internal notices

Outdoor and after-hours information

Keep talking when the building is closed.
Notice boards, facility signs and window displays keep working after hours. Cached images and video carry on through a network outage; apps, web content and live streams need the connection, so keep cached media on screens that cannot go blank.
Up to twelve screenshots a day from each display, plus eight kinds of alert by email or the in-CMS bell, tell you that a remote screen is still running. Nobody has to drive out to check.
Best for: Public notices, opening hours, closures, community events, contact details

To use Look digital signage software

Look service works seamlessly on any hardware, whether you're planning to purchase or already use it
Or

Install FREE Look App

Transform any TV or compatible device into digital signage by installing the free Look app.
WindowsAmazon Signage
Androidgoogle-tvLinuxOS Fire Amazon
macOSWebOSOS Tizen OS Raspberry Pi
Supported Operating Systems

Plug Look HDMI Player

Connect the Plug & Play Look Player to your display’s HDMI input for instant setup. Worldwide shipping.
Buy nowLook HDMI Player

What our customers say

Real businesses, real results.
Captera Rating
4.9
G2 Rating
5
We have 22 locations and zero issues with Look software. It’s so easy to use and has a lot of useful tools that we utilize in our day-to-day business. All-in-all, our experience was top-notch.
Ervin Piotrowski
We tried many different solutions for our platform. After many trials and errors, we found Look Digital Signage to be an amazing tool for our purposes.
Pyry Salminen
I’m grateful for the opportunity to work with Look and it's been a really big game changer for us, because it has helped us to come across as an older business in a much more fresh way.
Michael Guzman
60 000+
Screens
11 000+
Users
120+
Countries

Key features

What should you look for in government digital signage software?

The people reviewing a public-sector rollout mostly do not work in communications. IT will ask where the CMS runs, and who can reach it. Procurement will ask what the license actually covers. And at some point somebody asks what a particular screen was showing on a particular day.
For government estates, these are the core capabilities to look for:

Free templates

Government templates for notices, services, and events

Put your seal, colors and fonts in once. Every template then inherits them. What the collection covers is what public screens actually carry: service hours, fee and form notices, department directories, meeting announcements, community events, closures. You type your text, schedule it, publish. Nothing goes to a print shop, and nothing gets reprinted because a date moved.
Floor directory with department listingsCognitive psychology video lectureWeather and street style social post
Cognitive psychology video lectureWeather and street style social postRepresentative mission statement quote
Weather and street style social postRepresentative mission statement quoteCity Hall opening hours notice
Representative mission statement quoteCity Hall opening hours noticeMeadowbrook park grand opening announcement
City Hall opening hours noticeMeadowbrook park grand opening announcementCelebrating the vibrant spirit of our city event
Meadowbrook park grand opening announcementCelebrating the vibrant spirit of our city eventCity government hiring announcement
Celebrating the vibrant spirit of our city eventCity government hiring announcementFloor directory with department listings
City government hiring announcementFloor directory with department listingsCognitive psychology video lecture

Built-in apps

Apps that keep public screens current on their own

An app goes into a playlist like any other item, then keeps itself current, so nobody is retyping a forecast or a headline at eight in the morning. One caveat: apps pull their data over the internet and stop refreshing if a site loses connection. On screens that cannot go blank, put cached media alongside them.

Frequently asked questions about government digital signage

Can we run the digital signage CMS inside our own network?

Yes. Look offers on-premise deployment: the CMS runs on your own servers, behind your firewall, on a one-time lifetime license rather than a subscription. Players connect to that instance instead of Look's cloud, which is what agencies usually need when a security review rules out an external service. If hosting is not the issue, the cloud version runs on AWS under a 99.9% monthly uptime SLA.

Who can publish to a government screen, and how do we limit that?

There are three roles in Look: Administrator, Moderator and Guest, with permissions set per section of the CMS. A communications officer can publish content while device pairing, user management and account settings stay with IT. SAML 2.0 single sign-on is supported, and accounts follow whichever identity provider you already run. One thing to check against your own department structure: permissions are scoped by CMS section, not by individual screen.

Can we prove what a public screen displayed on a given day?

Yes, at device level. Every player has a Get Report function that returns the date, time and content name of what it played. Any content item can also fire an outbound webhook when playback starts or finishes, which lets you keep the record in your own system. Playback statistics add plays and total playback time by content, screen or tag over a period you choose. Treat all of this as operational reporting; it is not a certified or attestable audit trail.

Can digital signage be used for emergency alerts?

Look has no emergency override, no instant-publish interrupt, and no mass-notification function, and screens should not be relied on as a life-safety system. What you can do is prepare alert content in advance and publish it to the affected screens, where it appears as players sync, and keep a permanent alert zone in a multi-zone layout. Anything that has to reach people in seconds belongs in a dedicated notification system, with screens as a supporting channel.

Can one account cover several buildings and departments?

Yes. Group and tag the screens, and a city hall, a service center, a library and an outdoor notice board all live in one account while each shows something different. Central communications can publish across the estate. A department can run its own playlist and its own schedule on its own screens. Timezone is per screen, which matters once an agency works across more than one.

What happens to the screens when the network goes down?

Images and video already cached on the player carry on to the schedule, and the player re-syncs once the connection returns. Apps, web content and live streams are not cached, because they need the connection to refresh. On a screen that must never go blank, keep cached media in the loop instead of relying on an app. Snapshots and alerts will tell you which site dropped out, without sending anyone to look.

Can we show meeting schedules and room bookings on screens?

Yes, with the Calendar app: a Google or Outlook calendar shown on the screen. It reads and nothing more. Bookings appear; nothing is created, moved or cancelled from the screen, so the calendar stays the single source of truth. Outside a council chamber or hearing room, put it in a multi-zone layout next to the agenda and the participation rules.

What hardware do we need for government digital signage?

A display, the Look software, and, in some cases, a small player. Look runs on Android, Google TV, Windows, Linux including Raspberry Pi, macOS, Amazon Signage and Fire OS, and on LG webOS and Samsung Tizen commercial displays, where the software runs on the display itself, and there is no separate player to buy. Any screen with an HDMI input can also use the Look HDMI Player. Window and outdoor positions need brighter commercial panels.

Can screens carry more than one language?

Yes, by building a version of the content per language and running them in the same playlist or in separate zones of one layout. Look does not translate anything for you: each version is written and approved by your own team, which is normally what a public agency wants. A common setup rotates two language versions of a notice in the main zone while fixed information stays in a second zone.

How much does digital signage cost for a public agency?

Look starts at $6 per screen per month, with volume pricing as the number of screens grows, and an on-premises one-time lifetime license for agencies hosting the CMS themselves. Beyond the software, the budget items are displays, mounting and installation, any media players, and network connectivity at each site. Reusing displays the buildings already have keeps the hardware line down considerably.

Can we use the screens and TVs the building already has?

Often, yes. A smart display running Android, Google TV, webOS, or Tizen can run the Look app directly, and any screen with a spare HDMI input can be driven by a small player or the Look HDMI Player. That makes it realistic to start with the screens already hanging in a lobby or a corridor and buy purpose-built displays only where the position demands it, such as a bright window or an outdoor board.

How do we monitor screens across many sites without visiting them?

Each player takes up to twelve screenshots a day and keeps the last 24, so you can look at what a display in another building is showing right now. When a screen stops behaving as expected, one of eight alert types reaches you by email or through the in-CMS bell. With per-device playback reports on top, there is not much left that a site visit would tell you.

What is digital signage for government?

Digital signage for government is the use of connected screens in public buildings to display service information, notices, department directories, meeting schedules, and staff communication, managed centrally instead of printed and posted. With Look Digital Signage, agencies publish and schedule that content from a cloud-based CMS, or from an on-premises instance behind their own firewall, and update one screen, one building or the whole estate remotely.