In addition to being a welcome diversion from the monotony of the office and the impersonal nature of digital contact, events provide a fantastic opportunity to meet prospective new clients face to face. The rate at which event planners use cutting-edge innovation to enhance their productions is also quickening. Technology at events has reached a new level of sophistication.
Today this is a significant factor in the planning process because of the increasing number of exhibitors who want to install digital signs, social media feeds, and AV displays in their booths. As a show organizer, your goal is to generate a lot of excitement among attendees and potential vendors. Digital signs and other technological promotions enhance internal communication and "the tech impact" and broaden the show's audience beyond the venue's confines.
There are many options for doing this, but in this article, we'll discuss why digital event signages are a good choice and what more can be accomplished with just one element.
The relationship between digital signage and events
One of the most fundamental needs for every event is digital event signage, but don't underestimate its influence. Inadequate event signage may confuse attendees, which is difficult to fix and ultimately undermines the quality of the event for you.
A digital screen during an event may be used to show different kind of content such as photos, videos, text and more. They are an effective means of attracting the attention of eventgoers and increasing participation. These displays may advertise social media initiatives and increase brand recognition.
Besides being practical, signs should be memorable and endearing. It is a fantastic chance to provide relevant and helpful information to your audience. Here are some suggestions for enhancing your event using digital signage.
1. Exhibit social walls in real-time
Why not show the social media content that people at your event are already creating and sharing on the big screen? Right? The term "social media digital signage" describes any system automatically retrieves and displays material from many social media sites in real time. Content may be collected from various social media sites, including Facebook, Instagram, Twitter, and many more. Because of its real-time nature, it encourages users to interact with it and provides them with a better overall experience.
You may use social walls during the event to spread awareness of your event's hashtag. More people will be encouraged to utilize the event's hashtag if all the material created by attendees is shown in real-time. As a result, you will have access to information about the guests' visual imprints that you would not have had before.
In addition to the immediate benefits of having people at your event, there will also be long-term advantages. It may become trending if enough people use your hashtag for your event.
2. Share schedules
For a long time, print has handled this section alone. The guests were given printed schedules to keep them on track. Updating schedules became an issue that needed to be addressed. The programs couldn't be changed after they had been published, which caused problems for the attendees.
A digital schedule board allows for instantaneous schedule changes and instantaneous displays. Your guests will have a far better grasp of the event's structure which is a great way to win their confidence and improve their time at the event.
3. Publicity and sponsorship
Digital signage displays give fantastic visibility to the audience while giving event organizers a robust network for exchanging information. Isn't it true that your exhibitors would welcome extra opportunities to promote their wares to attendees? Wouldn't they want to reconnect with attendees after a brief absence on the exhibition floor? How about your most crucial sponsor? Would you like the option to give them more airtime or an interview with a top executive from their company as a thank you?
Sponsorship and advertising campaigns may benefit significantly from the versatility of digital signage. It gives your guests access to engaging, timely content while giving exhibitors and sponsors visibility to targeted audiences.
4. Directions and layouts
Depending on the size of your event and venue, interactive digital signages may help direct guests to the many locations they need to be. Large and complex venues need careful planning for navigation. Likewise, showing which classes are underway in each area can help your guests plan their time more effectively.
5. Disseminating announcements and event details
Due to the attention that digital signs attract, they make for an excellent electronic bulletin board. Digital signage can constantly be updated to reflect the most recent information, unlike static displays and printed room schedules.
Even in a fast-paced event environment where guidelines and announcements are subject to last-minute changes, your material will be a breeze to organize and disseminate.
6. Make room for pictures
Use massive digital billboards as picture chances for your audience. You may raise your company's profile and highlight the event's primary purpose.
For photos and videos taken by guests, digital signages may provide a variety of settings from which to choose. Through your digital signage, you may create custom photo ops for guests to take selfies with the event's speakers, performers and celebrities. Using digital signage as a setting also opens up various additional possibilities.
7. Provide real-time analysis of the reaction of the audience
An essential part of being a good event planner is ensuring people have a good time. Attendees may be kept interested and energized throughout the event with the help of Live Audience Response Calculations. Speakers, artists and attendees may participate in online polling or hook up a decibel meter (to measure volume) to the stage.
Putting real-time feedback from the crowd on digital displays is a great way to motivate and engage your audience. Doing so will keep the group excited and eager to participate in the discussion or enjoy the event.
Setting up a fantastic digital signage event network
Fundamentally, digital signage consists of only two things: displays and material to be shown. However, it has limitless potential. Digital signage at a trade show or other event may encourage more participation by providing information to attendees and exhibitors and stimulating conversation via social media.