Everyone wants to get in shape and lose weight, but even more consumers are looking for a great deal. That bargain shopping attitude has made the fitness club industry one of the most competitive in the world, with thin margins, difficult conditions and other unique challenges.
For the owners of those gyms and fitness centers, the differentiating factor could be as simple as the right digital signage. It is not easy to get the attention of jaded consumers in today's world, but knowing how to create digital signage solutions can help those business owners build a better brand, boost their memberships and upsell current clients on the latest and greatest fitness classes and other higher profit add-ons.
The importance of digital signage solutions is even more apparent when you understand the challenges business owners are facing in the 21st century. The world is now deep into the digital age, and consumers are now seeing 500% times more informational messages than they did just 30 years ago.
The results of this digital overload are clear enough - more and more consumers, including would-be members of gyms and fitness clubs, are simply tuning out those marketing messages, but digital signage software can turn the tide and grab the attention of those potential customers.
No gym or fitness center can be successful without a steady stream of new members. The attrition rate in these fitness-related businesses is notoriously high, as those overflowing January parking lots give way to acres of empty asphalt when spring rolls around. Digital signage systems can help the owners of these businesses find their new workout partners, keeping those exercise bikes rolling and their aerobics classes full.
Studies have shown that digital signage, especially signage with dynamic content, has the ability to capture the attention, increase engagement and drive real world results. Compared to printed material and other static forms of advertising, digital signage solutions can be 400% more effective, and that is good news for gym and fitness club owners.
If you doubt the power of digital signage for your gym or fitness center, just think about your own real-world experiences. When you drive down the highway, do you pay more attention to the static billboard that never changes, or are your eyes drawn to the dynamic digital billboard, the one that displays a different message every time you pass by?
You can even draw on your own fitness experience to see the value of digital signage solutions. When you want to take a spin on a stationary bike, would you rather pedal away in isolation, or do you prefer the dynamic experience of climbing the imaginary Alps or competing in a virtual race? The answer is clear, and it is digital signage software that makes those interactive fitness challenges possible.
There are clear benefits to implementing a digital signage installation for your own gym or fitness center. Whether you own a single outlet or manage an entire chain, deploying a digital signage software solution can improve member engagement, drive referrals, save you money and help you build a better brand. Instead of beating the bushes for new members every January and cutting membership fees to the bone, you can draw in the most avid fitness enthusiasts with your digital signage, enticing those would-be athletes to check out your equipment and make your staff their personal fitness partners.
One of the best things about digital signage is its versatility. Unlike print advertising, static billboards and cookie cutter TV and radio spots, gym and fitness club owners can tailor their messages on the fly, testing and trying out various choices until they find the one that resonates with their target personnel.
This ability to test and tailor is what digital signage software is all about, and when fully implemented the solution can bring a host of vital benefits. Whether you already know how to create this kind of digital signage or need a bit of help, you owe it to yourself to check it out.
In addition to the standard digital signage solutions for the exterior of the gym or fitness center, owners can also add digital signage to the interior of their buildings, using these solutions for everything from providing instructions to signing up for additional classes and services using interactive experience. By making it easy for customers to work out, sign up and use the facilities, gym and fitness club owners can remove friction from the equation, giving consumers what they want and enhancing their own brand image in the process.
Running a gym or fitness center can be a difficult task. The industry is extremely competitive, and that high level of competition has created some real challenges for business owners from coast to coast. But even in the most competitive of landscapes there are opportunities for business owners to solidify and differentiate their brands.
The 21st century has upended the world for the owners of fitness centers and gyms, but the internet age has also given those entrepreneurs the chance to create real solutions, using modern technologies and engagement strategies that grab the attention and drive real results.
Look DS can become a perfect daily tool for creating the strong communication flow in your fitness center or gym. You’ll be able to schedule ads and image videos broadcasting combining it with the infotainment dynamic feeds (like, Weather, Sports news, Social media and etc.) designed right inside the Look CMS. Moreover, you will get an opportunity to boost your customers’ interactive experience by creating the multi-layered scenarios for touch monitors in minutes.
