Digital signage is a type of electronic signage that uses technologies like LED, LCD, projection, or e-paper to display data in the form of pictures, videos, graphics, or textual information to audiences.
As more information flood the market due to growth in technology, the average person has an even shorter attention span compared to a decade ago. Arguably, people mentally retain less than a third of this information, especially if the ad is on static media such as banners or posters.
By using Digital signage, healthcare institutions can capture more viewers' attention by up to 400%, and significantly grow sales by 32%. Dynamic signage helps institutions to brand their message to capture attention much faster so they can reach the relevant audience. Digital signage may include:
- Touch monitors
- Interactive wayfinding digital boards
- Video screens
- TVs
- Digital information boards
- Interactive kiosks
Modern digital signage software can help you to create a playlist in the sequence you prefer, then schedule it to play on a specific day/days. If your ad has a time frame, you can set an expiry date so that you can put up a new message after the end of this schedule.
Healthcare institutions can easily target specific demographics such as age, sex, or geography, and effectively get their message across. When using scheduling software to create and broadcast custom messages through different media, you have to follow these simple tips to make it more effective.
Locate Your Ad Strategically
Your ad message is only as effective as where you place it. It can be at the driveway to the parking lot, the hallway to different wards, or even near the admissions or inquiry desk. Wherever you place it, ensure it's the best place for your audience to see it.
Understand Your Target Audience
Healthcare institutions target specific audiences based on different schedules of offering specialized care. For instance, an Ad on dental care may target everyone, or it may just target children below ten years.
Similarly, an Ad on maternal care can be targeting expectant or nursing mothers or even aim to inform fathers on how to care for their family pre- and post-delivery. Knowing the right audience helps you place the signage where it will have maximum impact on your target audience.
Have A Plan for Implementing Your Custom Ad
In a healthcare setting, you can easily broadcast different messages, as long as the graphics are simple and easy to understand, and the information is relevant to the audience. Ideally, you can also compare your approach with your competition, so you can know what to do differently.
Digital signage enhances the customer experience and has obvious benefits to your health facility. Here are just a few reasons why you should use digital signage:
1. Digital Signage Eases the Patients' Visit
Most patients, young and old, are anxious about dental appointments, or even a routine checkup. Custom messages can highlight the benefits of medical appointments and help ease the patient's anxiety about consulting the doctor.
Entertainment at the waiting room helps a lot in decreasing the perceived waiting time, and in the process, distract patients from their ailing conditions. High-quality content that targets the specific needs and wants of patients is the best approach to keep them at ease before their turn is up.
2. Signage Helps Patients Find Their Way Much Faster.
Often, it can be overwhelming finding your way to the front desk, a specialist department, the washrooms, or the wards when you are visiting a patient. Using interactive maps and directories near entrances and reception areas makes the process easy, avoiding much confusion.
Interactive graphics and custom texts simplify the message. Unlike static maps, they are easily noticeable to help patients or visitors easily find their way around.
3. Digital Signage helps grow sales.
Since they capture more attention, they provide the opportunity to grow the sales of your health institution. Through interactive digital screens, you can promote different medical services, products, or events. You can also sell advertising space to third parties and grow your sales revenues.
You can use signage to inform visitors of a new medical drug in the market or a new medical procedure that is now available in the healthcare facility.
4. It Makes Staff Communication Easier.
Unlike static notice boards or whiteboards that you can easily ignore, digital screens are more noticeable in all staff break rooms. They can promote more efficiency by regularly displaying safety alerts, new treatment methods, new work policies, and more, using a cloud-based content management system.
It's also possible to synchronize digital signage with other technologies like phones, to quickly send urgent or important information with any number of staff. It is truly a flexible and cost-effective digital signage solution.
5. It Builds a Stronger Brand Image.
As technology advances, it's a good idea to stay ahead of the competition. Digital signage helps to build a cohesive brand for your healthcare practice, a brand that easily resonates in the minds of your visitors or patients.
Unlike airing your adverts through regular TV, you customize your message, and you don't have to compete with other companies for the same advert space. Custom messages on digital boards also help reinforce your message and communicate what your brand is all about, making it more memorable.
Look Digital Signage Service is your caring software partner to help you sufficiently implement digital signage systems in your health facility and streamline the entire brand communication and advertising. You can remotely manage all your screens in each location and create engagement broadcasting scenarios through easy-to-use Look Content Manager. There is no need to stress over installing any additional software on your computer. You can use any browser to access a user-friendly web interface to set your playlist preferences. If you want to find out more about how you can start enjoying your Look digital signage software experience, contact us today so we can advise you on the best setup to use to meet your corporate needs.
