About the Company
Industry: Restaurants
Customer: Grupo MYT
Grupo MYT is a leading multi-brand restaurant group based in Mexico. With over 50 locations across the country, they operate a diverse portfolio of dining concepts that cater to various culinary preferences and experiences. While their main presence is in Mexico City, they've expanded to other locations including Monterrey, Guadalajara, and Queretaro.
The Challenge
What truly sets Grupo MYT apart is that it operates distinct restaurant brands, each with its own unique atmosphere and dining experience. And that means careful management of each location to exude the desired ambiance and unique content on digital screens in restaurants.
To achieve this, Grupo MYT needed to overcome a few challenges:
- The display content had to be location-specific; the visuals and music needed to fit into the atmosphere of the restaurant.
- They wanted remote control of content across all locations.
- 100% control over the content being displayed which their previously custom-made the streaming platform could not deliver.
- They needed a scalable solution that could be deployed across their entire franchise.
Customer Testimonial
“We went with Look because it gave us the full control of the content that we were streaming to our locations and it also gave us the scalability, which is even more important. So, we started with a few restaurants and then we easily expanded to the whole 50 locations. Great experience overall.” - Alfredo Meriteran, Chief Financial and Strategic Planning Officer at Grupo MYT.
The Solution
Grupo MYT already had existing screens in their locations, the only thing remaining was a content management system that would eliminate their challenges. Look digital signage stepped in and accomplished just that.
Here's how:
- Centralized Content Management: Just from Look’s web interface, they could assign content to specific screens across their 50+ locations from a remote position.
- Brand-Specific Control: The solution provided full control over content for each of Grupo MYT's brands ensuring brand consistency and meeting location-specific content needs.
- Scalability: They initially started with a few locations and then went with a full deployment to cover all 50+ restaurants, after seeing for themselves that Look was indeed what they were looking for.
- Seamless Integration: The platform integrated smoothly with their existing digital signage hardware.
Results and Benefits
Implementing Look's digital signage solution brought several benefits to Grupo MYT:
- Brand Consistency: They achieved uniform content display across all locations.
- Remote Management: Their efficiency and response time were significantly improved since they could now control content for every screen from a single location.
- Scalability: They successfully scaled the solution from a few initial locations to all 50+ restaurants.
- Improved Atmosphere: 100% control over the visual and audio content meant that they could tailor the ambiance according to the needs of each location.
