About the Client
Industry: Healthcare
Customer: Sadkomed clinics.
Sadkomed now has a network of 23 clinics in various fields and 22 years of successful work in the market of medical services. 400,000 people have entrusted Sadkomed with the most valuable thing - their health. This is a wide range of services from diagnostics and treatment of the whole body to rehabilitation. This is the constant care of the patient 24 hours a day, 7 days a week, 365 days a year.
The Challenge
1. Turning an existing screen network into remotely managed digital signage in the clinic's lobby.
2. Improving the content management process in all the clinics, making it centralized, simple, fast, and controlled.
3. Boosting patients’ loyalty by enhancing their experience of visiting the clinic with quality infotainment broadcasting.
4. Cross- and Up-selling via ad content included in broadcasting.
Customer Testimonial
“Twice a week we were required to put new content onto dozens of flash drives and then to drive around all the locations to replace the sticks containing old content with new ones. It was a pain! Well, we've found Look when we were searching for the software, which could simplify this process for us. We were really surprised at how fast, smooth, and cost-effective the deployment was. The CMS is so easy as you even can't expect.” – says Anastasia Pustovalova, Marketing specialist at Sadkomed.
The Solution
Creation of the centralized digital signage network by connecting screens located in the different clinics’ lobbies operating under one brand to the cloud-based digital signage software by Look using powerful media players Look HD-2214.
Results and Benefits
Sadkomed experienced significant improvements after implementing the Look digital signage solution. Here are the key results and benefits:
Streamlined content management:
Remote content updates: The primary benefit was the ability to change content remotely. This eliminated the need to physically replace flash drives at each clinic location, saving significant time and effort.
Ease of Use: The CMS (Content Management System) provided by Look is extremely user-friendly, allowing Sadkomed Clinic to manage content effortlessly.
Operational Efficiency:
Reduced labor: Previously, employees had to replace content on dozens of flash drives twice a week, which required extensive travel. With Look, this labor-intensive process was completely eliminated.
Rapid deployment: The implementation of the Look solution was quick and smooth, and seamlessly integrated with Sadkomed's existing diverse hardware infrastructure.
Improved patient experience:
Diverse content: The use of Look's built-in applications, such as Instagram, weather, and RSS feeds, enriched the infotainment experience for patients, making waiting times more engaging and informative.
Cost-effectiveness:
Affordable implementation: Despite initial cost concerns, the implementation proved to be cost-effective, delivering significant value without a significant financial burden.
Effective Advertising: The inclusion of ad content in the broadcasting enabled effective cross- and up-selling of Sadkomed's services and special offers. This strategic use of digital signage helped drive additional revenue and promote various services directly to patients during their visits.
