Partner’s digital signage case study from ILM Digital, Spain (VIDEO)

Industry:

Hospitality.

Partner/Customer:

ILM Digital for Central Cafe chain (Barcelona).

Tasks:

1. Creating a special environment in order to communicate the ingredients client uses to cook its food and drinks.
2. Mounting different kind of digital screens in the shopping windows and inside the cafe for this purpose.
3. Providing an opportunity to centrally, remotely and easily manage a content within the whole network.

Solution:

Creation of comfortable media environment with digital displays spread around the facility and connecting all of them to the cloud-based Look digital signage service with affordable Xiaomi TV-boxes.

“My company is based in Barcelona and we do basically digital signage and queuing for other businesses and I'm a partner of Look DS in terms of providing their platform to my clients. I started with digital signage because it's a very powerful tool to communicate to your audience. It's not only about fancy things but mostly about communicating properly about the values of your company and what do you want to offer to the customers. This deployment we made for one of our customers. This is the coffee-shop chain that you can find in many places around the city. What they wanted to create is a special environment in order to communicate the ingredients they use to cook their food and drinks. It's not about special offers, promotions and discounts. It's about a corporate communication and values they bring to the customers with their products. And I think the screens powered by Look helped a lot to create this special environment in this place. I think Look digital signage is a very good tool. It has a very good price but it's not the most important thing. The most important thing is that it is very easy and clear to use for our clients and for us and this makes it very powerful! I have been working with many digital signage platforms in the past and I must say that Look is a brilliant thing and I really love it”, – said Ignacio Lamarca, Founder and CEO at ILM Digital.

We’re really happy to support ILM Digital within the implementation of their stunning digital signage projects and with confidence and optimism look at our further cooperation.