About the Client
Industry: Advertising.
Partner: ILM Digital for Central Cafe chain (Barcelona)
ILM Digital - Look DS partners and integrators of digital solutions to improve the customer experience at the point of service, including digital signage, customer flow management, appointment management, mobile services, and more.
The Challenge
- Create a special environment to communicate the ingredients the client uses to prepare their food and drinks.
- Mount various types of digital screens in the store windows and inside the cafe for this purpose.
- Ability to centrally, remotely, and easily manage content across the network.
Customer Testimonial
“I think Look digital signage is a very good tool. It has a very good price but it's not the most important thing. The most important thing is that it is very easy and clear to use for our clients and for us and this makes it very powerful! I have been working with many digital signage platforms in the past and I must say that Look is a brilliant thing and I really love it”, – said Ignacio Lamarca, Founder and CEO at ILM Digital.
The Solution
To create a comfortable and engaging media environment for a coffee shop chain in Barcelona, ILM Digital partnered with Look Digital Signage. They installed digital displays throughout the facility and connected them to Look’s cloud-based service using affordable Xiaomi TV boxes. This setup enabled the coffee shop chain to communicate its corporate values and quality effectively.
Key Steps:
- Installation of Digital Displays: Spread professional-grade digital displays around the coffee shop facilities.
- Connection to Look DS: Utilized Xiaomi TV boxes to connect all screens to the Look Digital Signage cloud-based service.
- Content Focus: Emphasized corporate communication and the quality of ingredients rather than promotions or discounts.
Results and Benefits
Enhanced Corporate Communication: The digital displays effectively communicated the coffee shop chain’s values and the quality of its ingredients, creating a strong brand image and resonating with customers.
Engaging Customer Experience: The visually appealing content created a welcoming and informative atmosphere, enhancing the overall customer experience.
Seamless Content Updates: The cloud-based Look Digital Signage service allowed for easy and immediate content updates across all locations, ensuring consistency and relevance.
User-Friendly Platform: The intuitive interface of Look Digital Signage made it easy for both ILM Digital and its clients to manage and update content without needing technical expertise.
Cost-Effective Solution: Using affordable Xiaomi TV boxes minimized initial investment costs while providing robust performance, making the solution budget-friendly.
Remote Accessibility: The cloud-based nature of Look Digital Signage allowed for remote management, enabling content updates from any location and ensuring displays were always up-to-date.
