Are you considering incorporating digital signage for your business? Well, this a step in the right direction and an intelligent decision going into the future. Digital signage can thrust your brand into the spotlight and increase your competitiveness to levels you never thought of. There is a high possibility that you have already found out some of the benefits digital signage can bring to your business. However, being a savvy investor, you will want to know the nitty-gritty details of your digital signage project before splashing the cash.
We now look at some of the things you out to know before concluding that this is a sound investment and nothing can go wrong. Before putting your money on the line, you should ensure you are well-informed, and this piece should put you in the limelight on some of the things about digital signage you might not have been aware of.
Understand your goals
Your ultimate goal will determine your budget and requirements. Understand what you are hoping to achieve and have an effective plan to help you get where you ought to be. If your goals are to drive more sales, you will need a solution that can help you in that regard, and more often than not, it will be significantly costly. Ensure to have SMART goals: Specific, measurable, accurate, relevant and time-bound.
Durability
Before you invest in any digital signage solution, please note that these displays are often exposed to some harsh environmental conditions such as degrading sunlight, rain, wind, dust, and in some areas, snow. Over time, wear and tear are bound to happen. Before you make your way into investing in anything, you should have a clear idea of a product well protected against environmental factors since it is essential for longevity. If you want to get the most out of every penny, you spend, invest in displays sealed with an IP65 design. Screens with this protective technology provide protection against harsh weather elements including rain, intense sunlight and snow. They will not have problems when used outdoors.
Your audience might not care
So, you have the idea that digital signage is a quick fix that will transform your business? This is not always the case. Suppose you are familiar with your target audience and can assess what will work and what will not. Setting up a digital display anywhere is always a good idea for your business, but do you have the content to match your intended purpose?
Mostly, people invest in white label digital signage solutions to drive sales and customer engagement by displaying pricing information or ads in a loop. It doesn't always happen because, as you might have heard, content is king. Before you invest in any form of digital signage, be sure of the content you will show. It represents the direction of your investment and how successful it will be.
Ease of use is essential
Technology ought to make our lives easier, and it is not any different when it comes to digital signage. It would help if you had something easy to use and will not be a nightmare to run. With the right digital signage software, you can manage dozen or even thousands of screens remotely. You can schedule your broadcasting, create the layouts, use dynamic feeds and social media as a content. Ensure you have a solution that you can edit and publish to your display in less than five minutes.
Digital signage is not just about one screen
Leave all the assumptions and misconceptions you may have heard about digital signage and focus on something more specific. You need to understand some of the cost drivers associated with this investment. It would help if you understood what a standard digital signage setup consists of by looking at individual pieces of the puzzle then estimating the amount you are likely to pay for your investment. Here are some aspects worth taking note of:
Hardware
Hardware is often the first thing that people notice when it comes to digital signage. Whether it is screens, video walls, tablets or media players, people identify this to hardware. It would help to learn what it consists of then have a clear image of the required components.
Software
Software is a significant part of digital signage as it is responsible for regulating content with ease. Understandably, the market is full of software providers, some of which will suit your needs better than others. Try to invest in high-quality digital signage software to avoid unnecessary regrets down the line.
Installation costs
While installation costs are not that high, they are worth noting, especially since it helps to allow someone else to help with the installation. It is beneficial for purposes of security and ease of usage.
Before you invest in digital signage, you must connect the dots to understand what will be required and how much it will cost you.
Design is key
Design is crucial for any successful digital signage solution. Start by putting yourself in your target audience's shoes since it helps develop a digital masterpiece that resonates with your customers. Think about things like the viewing distance and the impact that the font size you use will have on the visibility from far away. Determine where a viewer will be standing and their likely interaction with the displays. Visibility and interaction can also be affected by pixel density and monitor size, which explains the importance of double-checking if the screen you intend to purchase will be adequate, or there will be a need to combine panels to create a more significant impact.
Think about using simple color contrast once you have your digital displays since they tend to do better considering they are less overwhelming. Prioritize on a design that is effective and can stay in a customer’s mind for a long time.
It would help if you understood that digital signage is an effective solution for any business. However, you have to consider several factors to achieve your goals. When you are well-informed, you can think of features that can work in your favor and help achieve the objectives of your digital signage project.
